As a chicken farmer, I am very fair and objective to say that the chicken project is not a good project, because many people lost money because of chicken. But in fact, raising chickens is the same as starting a business, the vast majority will fail, only a small number of people have the ability to have the technology to have the courage to also have some luck to be successful. So, even if so many failures, or many people will choose to start a business, which is the same as still many people in the chicken on the road to struggle is the same.

Chicken projects can be divided into a variety of categories, from the main categories, there are raising conventional broiler, egg-laying chicken, there are engaged in free-range chicken, there are engaged in special wild chicken farming. The first category of broilers and laying hens, because the market is relatively mature, so whether you can earn money, more with their own technology and market conditions, because the price is transparent, homogenized, so you want to earn more money will need a larger scale. Then pheasant farming can make money by what?

No matter how many chicken farmers, especially the chicken industry to engage in unconventional special chicken farming people lost money, but we still often see some of the pheasant farming people hit the hall of fame, not only their own money, but also led to the neighboring farmers to earn money, this in the CCTV Wealthy column, we often see, I have been working in the chicken industry for many years, but also seen a lot of such chicken farmers. So, this project definitely has the value of doing. However, as the first paragraph says, raising chickens is entrepreneurship, and raising pheasants is innovative entrepreneurship, a much more difficult path, so the failure rate is high.

In fact, whether it is raising conventional broiler chickens and eggs or raising wild chickens, you want to earn money on two points, one is to raise chickens well, and the other is to have a smooth sales outlet. Raise chickens rely on technology, pheasant farming technology, in fact, now put the country no one dares to say that he is an expert, so more need to find out, but the pheasant disease resistance is generally stronger, so it is easier to raise. The problem of marketing, almost the lifeblood of pheasant farming, most of the people who raise pheasants to lose money, are because of marketing problems ultimately folded.

So, how to solve the marketing problem? I understand the raising of pheasants farmers, their practices are as follows: 1. first investigate the market, find the right local catering establishments to talk about cooperation, signed a cooperation agreement; 2. self-owned family farms, excursions and catering food and accommodation integration; 3. build their own brand of pheasants, through a variety of ways to publicize their own brand tone to increase the premium; 4. through the self-media, microblogging, live broadcasting, e-commerce platforms and other Internet ways to publicize and promote their own pheasant brand.