1. Free gift

Free gift is not only a means to give back to old customers, but also an efficient means to promote new products and establish a consumption base. The common forms are:

1. Free gift. The reduced version of the main product, generally 1.25 ml, can be given away in a planned, large-scale and large-scale way as a gift or tasting, so as to educate consumers about their taste or adaptability.

2. Landing promotion activities. Free tasting, free giving, buying and giving activities are carried out in communities, squares, markets and other places.

2. Distribution of redemption vouchers

In order to stimulate consumers to take the initiative to buy or try to consume this product, some dealers will print a batch of colorful redemption receipts, which will explain the closing time of the event, the products of the event, the way of buying gifts and the participating sales points. With this receipt, consumers can go to the terminal event sales point for "buy one get one free" activities or get free wine. Dealers will cash in according to the number of small tickets collected at the point of sale.

things to note are: the receipt must be stamped to control the flow, and printed with it; Centralized distribution for terminal intensive consumer groups; Pay to the right distribution points (residential communities, town gatherings, temple fairs, commercial stores, etc.) to ensure the payment effect; Count the number of single points before distribution and after feedback, and count the feedback rate, so as to adjust the strategy; The activity time should not be too long, and it can be a cycle of 15 days or 21 days; Ensure the timely cashing of the event sales point.

Third, use new media

Use local WeChat large or Weibo large or the company's own WeChat public account to plan, publicize and participate in consumer promotion activities. For example, anyone who forwards this activity can get a free taste; What gifts or free tasting can you get if you take a photo with the poster of this product and forward it to your circle of friends? Anyone who consumes this product and forwards it to a circle of friends can get XX gifts or food coupons or free tasting and other activities.

iv. prize in the box

prize in the box is also a common way for consumers to pull liquor promotion, which is a reflection of consumers' pull.

v. points redemption

points redemption includes two forms:

1. accumulated points. If you buy a certain quantity, you can get different levels of accumulated scores, and then get the corresponding gifts according to the standards.

2. Collect vouchers. Turn the points redemption into voucher redemption. For example, if you collect a certain amount of lids, you can redeem the corresponding gifts.