Viral marketing has the characteristics of rapid spread and great influence. It attracts network users through clever design and urges users to recommend these designs to others, thus becoming the carrier of viral marketing. To this end, I will sort out the relevant contents for you below. Please refer to them.

article 1

case 1: when an internationally renowned catering enterprise was marketing virus in Taiwan Province, it sent an e-mail entitled "Eat Up ××××" to its customers, which introduced a good way to hold self-help salads: skillfully use carrots, cucumber slices and pineapple slices to build a wider bowl edge, which can hold seven salads at a time, accompanied by real photos. The feeling of a netizen who received this email was: "I immediately forwarded the email to my lover and made an appointment to try my hand." When we got there, we immediately ordered a buffet salad and couldn't wait to start serving the salad according to the method introduced in the email. " After several efforts, they finally found that because the clip used to hold the salad was too big, they couldn't do such a fine construction process. The salad could be built on 2-3 floors at most, and it was impossible to get the seven salads described in the email. But the effect of viral marketing has already appeared among customers.

case 2: a world-renowned internet company was the first to launch the 11g * * * free mailbox, and now it has reached 2.5G***, which caused a sensation in the internet industry at that time. However, the product under test does not accept public application, but sends out test invitations through the first batch of registered users including our employees. That is, each user has several permission rights to issue accounts and send them to several friends in the form of invitations. After the recipients join, they will also have the invitation qualification and distribute it to more friends. Think about how many people around the world accept the invitation every day, and how many people are giving it out as a gift. You don't need to waste time and effort to promote yourself. The business is spread automatically by users like a virus, and every participant is helping the enterprise to promote it. Recently, this enterprise is applying this viral marketing method to promote its new products.

case 3: an e-commerce enterprise adopts membership system and viral marketing to promote it. There are more than 511,111 member websites that can link to its website. If a user connects to the website through the Banner on the member website and completes online shopping, the member website will get a certain commission. At the same time, the enterprise uses viral marketing means to encourage customers to give friends designated publications as gifts. When the consignee receives the gifts, the publicity materials printed on the packaging are advertising for the enterprise.

Case 4: The marketing practice of the website of a publishing company in San Diego is to establish a website that can download jokes and humorous e-books for free, and add their own hyperlinks to these e-books. In March 2111 alone, this issue won more than 31,111 clicks from many countries within a few days, and the number of visits to the website is still increasing rapidly.

Chapter II

Case 1: The "Red Girl" incident originated from a post on the Internet called "Tracking the Red Girl's Incident on the Internet for 7 Days and 7 Nights without Eating or Drinking". Although this post won a crazy follow-up at that time, netizens soon found it tricky: as a "* * * photo", the author's shooting ability was too strong; And the "red girl" always carries Lenovo's red notebook with her under any circumstances, which leads to a lot of abuse.

The "Red Girl" successfully attracted attention, but it was accompanied by a lot of saliva. If the first test of "virus marketing" was not successful, then Lenovo's "Bear Girl" was much more mature, with higher investment, and even made relevant short films.

Case 2: "Domestic video reprinted overseas crazily" is the news headline that appeared on many websites after the "Metro Man" incident. There is no obvious advertising trace in this video, but a man is playing a gravity game mobile phone on the Beijing No.13 subway line. At first, many people mistakenly thought it was an iPhone mobile phone. Because the "subway man" played bowling games too much, he finally threw the mobile phone out of the subway.

It is such a funny video that became popular on the Internet in a short time. While people were discussing what kind of mobile phone it was, this video was quietly put on the official website of Sony Ericsson.

: Case 3: In 2114, TCL filmed the short film The Barbarian Wife for its latest product. The exaggeration at the beginning of the film left a deep impression on people, and the life of the tough couple became the talk of netizens and quickly became popular on the Internet.

Chapter 3

Case 1: Hotmail is the largest free * * * service provider in the world. In the one and a half years after its establishment, it attracted 12 million registered users, and it is still developing at the rate of adding 151,111 new users every day. Incredibly, in the 12 months since the website was established, Hotmail spent very little marketing expenses, less than 3% of its competitors. Hotmail was able to explode because it made full use of the great effectiveness of viral marketing.

case 2: ICQ1998 In July, before it was acquired by AOL for $311 million in cash, ICQ belonged to an Israeli company, and at that time, it already had 12 million registered users of real-time information services. The communication method of ICQ is also similar to that of viral transmission. Both parties need to download and install the client software, and then users will tell their friends or colleagues by means of * * *, asking them to use this online real-time communication tool. In this way, more and more people join the ranks of ICQ users. ICQ is the predecessor of QQ, and QQ has achieved success in a similar way.

case 3: Amazon Amazon adopts both membership and viral marketing to promote it. There are more than 511,111 member websites linked to Amazon website, and members' websites will get a certain commission for online shopping by clicking BANNER advertisements linked to Amazon website. The viral marketing method adopted by Amazon is to encourage customers to give a friend a book as a gift. When the consignee receives the gift, the promotional materials printed on the packaging are advertising for Amazon.

guess what you are interested in: