Determine the target audience: first of all, you need to determine the audience of the promotional film, such as age, gender, hobbies and so on. This helps to determine the style, language and content of the promotional film.
Determine brand positioning: liquor brands need to have a clear positioning, including brand image, product characteristics, brand values and so on. Promotional films need to reflect brand positioning to enhance brand awareness and loyalty.
Determine the publicity theme: the promotional film needs to have a clear theme, such as quality, taste, culture, history and so on. The theme needs to be consistent with the brand positioning in order to better convey the brand information.
Determine the scenes and roles: the promotional film needs some scenes and roles to show the characteristics and advantages of the brand. For example, shooting scenes such as wine-making process, wine tasting and brand activities, or using some famous people as brand spokespersons to enhance the attraction and influence of promotional videos.
Choose the appropriate shooting style: The shooting style of the promotional film needs to be determined according to the brand positioning and theme. For example, high-end liquor brands can choose high-quality and high-pressure shooting styles, and younger liquor brands can choose lively and interesting shooting styles.
Editing and soundtrack: The editing of the propaganda film needs to be smooth and natural, which can guide the audience's sight and attention. The soundtrack needs to conform to the brand image and publicity theme, which can enhance the atmosphere and appeal of the promotional film.
Distribution channels: Finally, determine the distribution channels of promotional videos, such as TV, movies, internet and social media. This can help brands to spread information better, and improve their popularity and sales.
In a word, the shooting of alcohol brand promotional videos needs comprehensive consideration from brand positioning, target audience, theme, scene, role, shooting style, editing and soundtrack, so as to shoot high-quality promotional videos and improve brand awareness and sales.