Daily active users continue to grow.
According to statistics, from 2065438 to 2007-2020, the number of daily active users of applets in China increased year by year, with a compound annual growth rate of 33%. In 20 19, the number of daily active users of applets in China was 400 million, up by 2 1.2% year-on-year.
Users use applets mainly through drop-down and sharing.
Judging from the distribution of small programs in 2020, in 2020, the main way is to pull down the entrance, accounting for 25.54%; Followed by the official WeChat account drainage 12.6% and QR code scanning 12.3%, the search mode accounted for 10.9%, except for the above four modes, other modes accounted for less than 10%.
According to the distribution of active user scenarios of applets in 2020, 39. 1% users mainly use applets through sharing in 2020, and 22.7% users use quick access ports. From the perspective of year comparison, the proportion of access methods of QR code and WeChat official account has increased, while the proportion of access portals for applet jumping has decreased.
The TOP200 list of small programs mainly focuses on online shopping and life services.
From June 5438 to February 2020, the distribution of applets on the TOP200 list declined, while the proportion of online shopping, government affairs, tools, catering and education applets increased. It shows that small programs still maintain a high popularity in innovative applications, people's livelihood services, and digital transformation of enterprises, and the future development space will continue to rise.
In 2020, users' favorite applets will focus on taxi/carpool, traffic inquiry, practical tools, videos and e-commerce shopping. That is, users like small programs with practical attributes and entertainment attributes.
Pinduoduo still won the Top 50 Small Programs in 2020, followed by Jingxi, Didi Chuxing and Tongcheng Life of JD.COM Group. Judging from the changes in rankings, affected by the epidemic situation, community group buying and food buying platforms fluctuated greatly. The ranking of grocery shopping increased by 2 1, orange heart increased by 3 1, and Meituan increased by 28.
Financing focuses on online shopping and entrepreneurship.
Affected by the macroeconomic downturn and the rational mentality of investors' investment strategies, the number of small program financing in 2020 was 32, down 33% year-on-year. Investment hotspots are still concentrated in the fields of online shopping and business services. In 2020, there were 20 small program financing incidents in the online shopping field, an increase of 17 compared with 20 19. In 2020, there will be no small-scale financing events in the field of life services.
In 2020, the small program financing rounds are mainly strategic investment and angel round, each with 8 financing events, and the C+ round of financing increases, and the enthusiasm for small program entrepreneurship remains unabated. Overall, the financing events of small programs are still concentrated in the early stage.
According to the summary of small program financing events in 2020, there were four financing events in the tenth club in 2020, and the financing round was the last; There have been two financing events in Suplay, Shengxing Youxuan, Magic Chopsticks Technology and Urban Life.
The scale of small program transactions in the whole network exceeds 4.5 trillion
With the change of consumer behavior, the business philosophy of enterprises and businesses is also undergoing fundamental changes. Accelerating online, social and digital operations has become a necessary option for enterprises and businesses. As a necessary link between online and digital economy, applets will continue to expand in the future, and the speed of rapid development will not stop. Therefore, it is estimated that in 20021year, the transaction scale of small programs in the whole network will exceed 4.5 trillion, of which the transaction scale of WeChat small programs will exceed 3.5 trillion; The number of applets in the whole network will exceed 7.5 million, of which the number of WeChat applets will exceed 4.5 million.
The above data comes from the analysis report of cmnet Industry Market Foresight and Investment Strategic Planning by Forward-looking Industry Research Institute.