How to write the business plan of jelly shop

Entrepreneurship is a business activity with great risks. In order to minimize the risk of entrepreneurship, all necessary preparations should be made before starting a business. One of the most important preparatory measures is the writing of the business plan, because through the business plan, you can better understand your business direction, business goals, project positioning and detailed operation plan.

I. Summary of Implementation

Ideas of 1.1 Project

With the development of the times, the improvement of people's economic income and the change of consumption concept, there are not only more and more types of leisure foods, but also the product structure is developing in the direction of flavor, nutrition, enjoyment and even function. Nowadays, snack foods are no longer just children's patents, but are loved by more and more people of different ages. Whether at home or traveling abroad, snack foods have become a kind of consumption in our lives? Xinshishang? Up to now, snack food has become an important part of food consumption, and fashion has become an important strategy for snack food industry to compete for consumers. The consumer market of snack food is expanding, the number of consumers is increasing, and new products are constantly being introduced. Under this situation, our bubble? Don jelly bar came into being.

1.2 company overview

bubble? Tang Jelly Bar is a brand for college students to start their own businesses, making small-cost investments, making exquisite jelly food with balanced nutrition, leisure and fashion, and facing the broad masses of middle and low-end consumers.

Jelly House is now making instant jelly, jelly porridge and jelly personalized cakes popular with young people, especially jelly lovers cakes, which have broken the market situation. At the same time, this cake is made of seaweed without preservatives, thus ensuring food safety. Healthy is happy; Happy is healthy!

Second, market survey and analysis

2.1 Current situation

2.1.1 Fashion trend

Nowadays, the market is full of jellies with different tastes and styles. To sum up, these products are all designed to meet customers' leisure needs (entertainment, fashion, taste? ), meet the needs of beauty, health and growth. Consumers buy jelly for eating and giving gifts. Jelly is small, delicious and has certain nutritional value, so its purchase frequency is high; Jelly is light, beautiful and rich in nutrition, and it has become a good product of reciprocity. For this reason, many manufacturers have introduced convenient gift-giving products? Jelly gift package? . Therefore, the consumption market of snack food is expanding, the number of consumers is increasing, and new products are constantly being introduced. Leisure is fashion? It has become people's understanding of food fashion. Leisure food is not only delicious and healthy food, but also a medium to promote people's communication and a carrier suitable for expressing emotions.

2.1.2 Industry Status

Since jelly products entered the China market in the mid-1981s, their rich taste and special taste have quickly been favored by consumers, especially young friends. In the middle and late 1991s, with the rapid expansion of demand, the jelly industry gradually formed an industry. Today, the jelly industry has grown into an industry with a total sales of 7 billion in our country, and surpassed Japan to become the largest producer and seller of jelly in the world.

The future mainstream of jelly products tends to be natural and functional. The soft and smooth jelly, supplemented by natural pulp, forms a unique taste and contains the nutrients of fruit. There are pineapple, citrus, peach, pear and other varieties of pulp jelly products on the market, which can be selected by consumers. In addition, in response to the consumer's demand for the health care function of jelly, there are also high-calcium jelly, aloe jelly and other categories on the market. All types of jelly, its soluble solid content is required to be above 1.5%, that is, the addition of white sugar is 1.5%, which can be called low-calorie food compared with candy. The protein requirement of milk-containing jelly is more than 1.1%, and high-quality protein brought by dairy products is also ingested while eating jelly. Nutritive and healthy jelly is increasingly favored by consumers.

With the improvement of people's living standards in China, leisure has become an indispensable part of people's life, and leisure food can satisfy the taste demand, provide the required nutrition and adjust the mood from the original one. In recent years, the demand of snack food market has been increasing continuously. According to the annual growth rate of 11%, it is estimated that the demand of snack food market in China will exceed 111 billion yuan this year. However, the current consumption level in China is low, and the market potential is still great.

2.2 Analysis of competitive environment

Leisure food has a market capacity of nearly 31 billion yuan every year, and more and more domestic and foreign leisure food brands enter this market and compete for the market with each other. Although the domestic leisure food market has developed rapidly in recent years, experts say that compared with foreign countries, the varieties of domestic brand leisure food are still limited, and there is a big gap and lack in the development of new products, the diversification of tastes, the personalization of packaging and the nutrition of products. Jelly industry not only has fierce competition in the industry, but also competes with other industries such as potato chips and candy, because they both belong to the category of snack food. Jelly industry should not only focus on the competition in the industry, but also constantly innovate, analyze consumers' psychology, give full consideration to consumers, improve their nutritional value and leisure taste, and occupy the market of snack food.

2.3 situation analysis

SWOT analysis table

S (advantages): Jelly is a favorite food for young people, with a huge consumer market, and it is right beside you, full of personalized and fashionable jelly food, which makes people want to go back and forth.

W (disadvantage): it is difficult to predict the market acceptance of characteristic operation, and there are certain risks.

O (opportunity): the market demand for jelly is expanding year by year; People's consumption concept has also changed.

T (threat): There are many shops dealing in snack food in the market, each with its own characteristics and fierce competition.

Third, entrepreneurial advantages

3.1 Self-advantages

a, college students are often full of hope for the future, with young blood and vigorous vitality, and? Newborn calves are not afraid of tigers? The spirit, and these are the qualities that an entrepreneur should have.

b, college students have learned a lot of theoretical things in school, and they have a higher level of knowledge and skills advantages. The importance of knowledge is self-evident. Exchange intelligence for capital? It is the characteristic and inevitable way for college students to start their own businesses.

c, college students belong to the younger generation, have a strong sensitivity to fashion, can always be in the forefront of fashion, and are suitable for such projects.

3.2 policy advantages

in recent years, in order to support college students' entrepreneurship, governments at all levels have issued many preferential policies, involving financing, business opening, taxation, entrepreneurship training, entrepreneurship guidance and many other aspects. According to the relevant regulations of the state and municipal governments, fresh college graduates in various regions can enjoy four preferential policies: free risk assessment, free policy training, free loan guarantee and partial tax reduction and exemption, including:

College graduates (including college graduates, undergraduate students and graduate students) who are engaged in self-employment are exempted from paying the self-employment registration fee, self-employment management fee, and the cost of economic contract demonstration text within one year from the date of approval of operation. In addition, if an informal enterprise is established, it can be exempted from tax for three years only by registering in the street of the district or county where it is located.