Model essay on cultural tourism project planning scheme

In order to ensure that things or work are carried out in a scientific and orderly manner, it is often necessary to prepare the scheme in advance, which is a written plan made after comprehensively considering the factors related to things or problems. So what kind of scheme is good? The following is a model essay on the planning scheme of cultural tourism projects that I have carefully arranged. Welcome to share it.

cultural tourism project planning scheme 1

1. Project background

1. Ecological advantages: During the reign of Ming Zhengde (1516-1521), the county magistrate Wang Boling ordered the public to build a river embankment from Bahekou. Since then, water has accumulated into a lake. In the past, the lake area was flooded with water, and people looked up at the sky and sighed, so it was called "Wangtian Lake". During the Ming and Qing Dynasties, the lake was connected with the Yangtze River, and there were numerous waves on the lake. Fishing boats frequently traveled between the Yangtze River and the lake, and fishing operators kept going around the clock. Wangtian Lake is the second largest lake in Xishui County, located in Bahe Town, with an area of about 11,111 mu and a drainage area of 1.69 square kilometers. Wangtian Lake has no industrial pollution source, clear water quality and high quality aquatic products.

2. Humanistic advantage: Wangtian Lake has a long and splendid history. In ancient times, Wangtian Lake was one of the flooded areas on the north bank of the Yangtze River, and then it was hit by the Yangtze River and became a continent (Wuzhou). According to legend, when Chen Ling, the top scholar of Jiaqing Yimao (1819) in Qing Dynasty, was appointed to palace examination, Emperor Jiaqing asked his ancestral home, and Chen Ling replied, "I live in Huolonggang, with the door facing Tianhu." Asked how many people are there in his family, Chen Ling replied, "There are thousands of people casting nets every day, and there are ten thousand lamps at night." Since then, Wangtian Lake has become famous. Wangtian Lake is rich in cultural heritage. Yao Minggong, an old cabinet member in the late Ming Dynasty, Chen Ling, the champion of the Qing Dynasty, and Wen Yiduo, a famous modern poet, scholar and democracy fighter, were all born at Wangtian Lake, which can be described as a "celebrity lake".

3. Location advantage: Wangtian Lake is located in Bahe Town, just across the river from Huangzhou, the resident of Huanggang City, and across the river from Ezhou City, only 21 minutes' drive from Huangshi City and only 1 hours' drive from Wuhan. The highway is developed, which connects with Huangzhou by bus, and Daguang Expressway passes through the town. The water system is developed, including the Yangtze River and Bahe River. It has been a water wharf since ancient times. In the 1991s, there were still "Han Jiu Ban" which connected Jiujiang, Huangshi, Huangzhou, Ezhou and Wuhan.

4. Brand advantage: Mr. Wen Yiduo, as a "double hundred figures", has become the brand of Xishui County, and it can better promote the scientific development of Xishui by giving full play to its cultural soft power. At present, the county government plans to form a long-term cooperative relationship with Wenyiduo Foundation, adhering to the purpose of carrying forward patriotism and devoting itself to the cause of science, technology, culture and education, and * * * jointly build a strategic cooperation demonstration zone of Wenyiduo Foundation and an upgraded version of Xishui's economic and social development.

second, tourism orientation:

wangtian lake is generally playing a rural tourism brand, with celebrity effect, rural pastoral, lakes and mountains, and Dabie mountain folk culture as tourist attractions, attracting tourists to come for sightseeing, leisure vacation, study and participation in experiential tourism activities.

wangtian lake has a variety of regional culture types, including: celebrities-the number one scholar born on the lakeside, prime ministers, poets and many others, agriculture and fisheries-Yangtze River fishery culture, Shennong-farming culture, customs-folk culture and so on. On the one hand, the culture with folk culture as the core can be displayed and passed down. On the one hand, Wen Yiduo's brand awareness has further enhanced the cultural connotation of Wangtian Lake, and the two complement each other.

III. Preliminary Planning

The Wangtian Lake is planned as a whole, which highlights the characteristics of "culture", "leisure", "dynamic", "nature" and "ecology", and embodies the principle of highlighting key points and distinguishing priorities. The overall layout structure of Wangtian Lake ecological cultural leisure tourism area is "three areas and one area":

Cultural town: Focus on displaying celebrity deeds and folk customs in Dabie Mountain, and build a cultural town, including celebrity exhibition hall (poet Wen Yiduo, scholar Chen Ling, prime minister Yao Minggong, and celebrity deeds exhibition in Bahe River basin) and a folk street in Dabie Mountain.

farming experience area: it is embodied in the form of a cultural square with a certain scale. The main architectural style and attached landscape mainly reflect the local characteristic culture. The main venue for barbecue and leisure at night can be used as an assembly square, cultural activities and cultural publicity and display.

Water recreation area: Based on Wangtianhu Fishing Ground and its ancillary facilities, it uses its characteristics of wide water area, broad vision, beautiful prospect and abundant water resources to create water recreation and water leisure with fishery culture as the core.

area: cruise sightseeing area. According to the current situation and characteristics of the water system, a subjective light tour road will be built along the water system. Through the renovation of natural and man-made landscapes, the landscape content will be enriched and the scenic environment will be created. Such as the reconstruction of Wen Yiduo's former residence, Chen Ling's Champion House, Yao Minggong's Prime Minister's House, and the rape and flower sea around the lake.

The total investment is about 511 million yuan. With Wen Yiduo Foundation as the platform, we will intensify the efforts to compete for capital and attract investment, and raise development funds through the development of aquatic products in tourism real estate and Wangtianhu. Cultural tourism project planning scheme 2

Foreword

A city in impression, a silhouette in impression-Hangzhou West Lake welcomes you!

I still remember the glimpse of Xu Xian and Bai Niangzi at Xizi Lake and the broken bridge outside the post station thousands of years ago. They were destined for this life and performed a profound love affair. They are memories that can never be erased by Xizi Lake. Xizi Lake and Leifeng can't fall down, and their love will last forever. < P > I still remember "I couldn't throw it to Hangzhou, but half of it was this lake". The West Lake is a poem, a natural painting and a beautiful and moving story. As time goes by, the years change, and she still looks young, so many people fall for her.

I remember that she welcomed so many people who cared for her. Bai Juyi, who was over half a hundred years old, couldn't wait to write "Hangzhou Secretariat of History" for her when she saw her. He left her a lake of clear water, a fragrant embankment, a clear spring in six wells and 211 poems. Seeing Bai Juyi off, she welcomed the great writer Su Shi, who said such words for her: "Hangzhou has the West Lake, and if people have an eye for it, it can't be abandoned." Seeing off a great writer and welcoming a virtuous satrap added to her beauty. Today, she has restored the inherent scenery of "Six Bridges and Willow", which is even more charming.

I still remember that the setting sun shone obliquely and the afterglow spread all over the earth. How pleasant it was to sit in a quiet courtyard, brew a pot of West Lake Longjing and slowly taste the fragrance lingering between my lips and teeth! Embrace this intoxicating fragrance with a "beautiful woman" with both talents and looks.

I remember that she also has many sisters who are also beautiful: "Liu Lang Wen Ying", "Mei Wu Early Spring" and "Three Clouds and Water" are as intoxicating as wine.

Who doesn't pity such a Jiangnan woman? She is elegant and free from vulgarity. She is fresh and fresh in beautiful and elegant. She is as beautiful as a fairy who comes out of the dust.

Let's turn into a plant and walk into her and the fairy of our dreams-the West Lake.

One of the surprises of the West Lake cultural tour (cultural tour involves the contents)

The excavation of the West Lake Cultural Tourism Project Plan originated from the grand occasion of tourists visiting the West Lake in July and a half by Zhang Dai in the classical Chinese catalogue of College Chinese. The author Zhang Dai's life is a process of ups and downs, and the Ming and Qing dynasties are easy to turn into turning points, which are divided into two completely different and contrasting living conditions. When Zhang Dai was a teenager, he had excellent conditions and pursued a refined life. He claimed to be a romantic man. After the Ming Dynasty, when he arrived in the Qing Dynasty, he insisted on not serving the Qing Dynasty, avoiding living in the mountains, and it was difficult to sustain a vegetarian diet. Only by writing works to relive the old dreams is his nostalgia for the bustling scenes of the past.

Zhang Daishan writes essays. He is good at poetry and prose, and he is proficient in opera and music. His essays are beautiful and fresh, but there are not many works left by later generations. His writing style is unique. Facing the West Lake praised by many literati, he broke away from the pattern and did not write about the scenery of the West Lake, preferring to write about people watching the moon in the West Lake in July and a half. The folk customs at that time were reproduced in the cold eyes, which can be described as novel in conception, unique in conception, noisy and cold throughout, vulgar and elegant, and the use of comparative techniques added a lot of color to the article.

The second exploration of the West Lake cultural tour (excavating the cultural connotation of the contents)

Zhang Dai's "July and a Half of the West Lake" breaks away from the shackles of predecessors' writing about the West Lake and its beautiful scenery, and it is a wonderful technique to set off the scenery with people. It gives people the feeling that it is like a genre painting with bright colors. Zhang Dai can be called a master of essays in the late Ming Dynasty. Essays are a style full of individuality. It is characterized by short length, flexible form and random content, and the essays can be juxtaposed with Han Fu, Tang Poetry and Song Poetry. However, there is a problem in this article. Although the author Zhang Dai prides himself on his lofty sentiments and his attitude of avoiding the world and traveling elegantly, he still lingers on the lakes and mountains, and has not lost his traditional literati's lofty habits and elegant feelings. Therefore, this planning book will focus on some inherent scenery and humanities of the West Lake, and promote this cultural tour of the West Lake based on Zhang Dai's West Lake in July and a half, so that people can have a deeper understanding of this picturesque West Lake.

The third exploration of the West Lake cultural tour

Take Zhang Dai's "West Lake in July and a Half" as a basic point to further explore the West Lake cultural tour, and let everyone know about this Xizi Lake, which is called "thick makeup is always appropriate". In this cultural tour of the West Lake, you can feel it first. The beauty of Xizi Lake is "as quiet as a virgin". The mountains, water, grass and trees of the West Lake reveal those beauties. The West Lake also has the beauty of "moving like a rabbit". Every year, you can go to Qiantang to watch the tide, so that everyone can feel the thrilling beauty of "rolling up sand like a snowdrift". The West Lake is not only unique in the beautiful scenery, but also deep in the forest. She has her rich connotation. She is rich in cultural relics, beautiful and touching myths and legends. Nature, humanity, history and art are ingeniously integrated. She has many historical sites, including 25 national key protection units and 39 cultural relics protection sites, which are decorated with various special museums. It can be seen that the West Lake is not only a beauty, but also a cultural beauty with good connotation.

Marketing Scheme of West Lake Cultural Tour

The pre-market survey of West Lake Cultural Tour shows that:

West Lake has always been a tourist attraction that countless tourists yearn for. Her attractive aspects are manifold. West Lake has many tourist attractions, national key cultural relics protection units and provincial cultural protection units. After successfully applying for world cultural heritage, its cultural and economic values in all aspects have been greatly improved. Therefore, the West Lake Scenic Area in Hangzhou and its surrounding areas have also launched a multimedia electronic tour guide service for the purpose of explaining the history and culture of the scenic spots and showing the scenery of Xizi Lake. According to the introduction of these services, it provides a good external environment for the promotion and implementation of our cultural tour of the West Lake. In addition, the West Lake has unique tourism conditions, so it is more favorable to carry out this cultural tour.

Activity theme: Appreciating the Beauty of West Lake and Understanding the Charm of Culture-Two-day Tour of West Lake Culture

Promotion purpose: to further publicize the West Lake Cultural Tour, so that tourists can enjoy the beauty of West Lake scenery and appreciate the charm of West Lake culture. This cultural tour will be launched. This cultural tour introduces the West Lake culture more prominently, so that visitors can have a deeper understanding of the cultural meaning behind the beautiful scenery of the West Lake. A deeper understanding of Xizi Lake can make people in the noisy world appreciate all the beautiful scenery and purify their hearts thoroughly. Let go of your ups and downs and have a close contact with Daiko.

Activity time: 12.23—12.24

Activity target: tourists

Activity location: West Lake Scenic Area

Activity content:

1. Activity description:

On the first day, the theme of the activity was "Searching for the ancient rhyme of Xizi and tasting the West Lake Longjing". The main activity place was in Meiwu, one of the ten scenic spots in the West Lake.

2. Activity route: before 11: 11 a.m., take a delegation from downtown Hangzhou (L Old Town), take a boat trip to the West Lake (about 45 minutes), climb the Three Tans to capture the moon, break the bridge, look at the Leifeng Pagoda, visit the Flower Harbor to watch fish, see Su Causeway Chunxiao (about 31 minutes), listen to the story of Yuewang Temple and visit Lingyin Feilaifeng (about 61 minutes). It ends at about 5: 31, and in the evening, it is especially recommended to go to Song Cheng Scenic Area to enjoy a large-scale performance at one's own expense (about 51 minutes)

3 Introduction of tea culture activities in Meiwu:

(1) The tourists who participated in the sightseeing activities were divided into six "tea-exploring teams"

(2) After entering meijiawu Cultural Village, the "tea-exploring teams" will be led by personnel to visit more than 161 existing tea houses in meijiawu, and then go to the village. Get to know the history of tea in meijiawu, the functions of tea picking and frying, and wake up the viewing of the tea show (about one hour)

(3) After the viewing, six tea-exploring teams will have a tea-frying performance

(4) Each team will allocate an equal amount of tea and fry it by hand. In the process of frying, each group has a poetry contest, and if the interval of any group exceeds 5 seconds, points will be deducted

(5) After the tea is fried, the tea art will be displayed. The team of "exploring tea" can play freely

(6) Evaluate the appearance, color, aroma and taste of fried tea and the effect of tea art display

Note: the venue and raw materials for this activity were provided by contacting a tea house in meijiawu in advance, and invited the owner and villagers of the tea house to be judges. * * * There were ten people. The judges will drink tea from whichever team they support, and judge by the amount of tea they drink. One or two winning teams will be given a big gift package.

content of the next day's activities:

description of the activities:

1. On the agenda of the next day, it is Christmas Eve. For this special festival, we will hold a sweet activity of "Marrying Two Couples, Bridging the Couples" at Wansong Academy, the second stop of our trip

2. Activity route:

7: 31 in the morning. Visit Lingshan Geomantic Wonderland (about 51 minutes), Wansong Academy, Wu Shan Tianfeng, Chenghuang Pavilion (about 41 minutes), visit the Southern Song Dynasty please Hefang, and visit the Huanglong Cave Folk Custom Garden at your own expense (the ticket at your own expense is 15 yuan, and you will return to the urban area at about five o'clock

3. "Good marriage is a couple, Introduction to the activities of "Love Bridging the Lovers' Courtyard":

(1) Five teams of lovers are randomly selected from the visitors to participate in this sweet activity

(2) The contestants put on the costumes of ancient students in Wansong Academy, and the men and women stand in a row respectively

(3) The female tourists stand behind the screen prepared in advance, and the male tourists stand in front of the screen one meter away, holding one in their hands. Male tourists meet at the front

(1) According to the number of catches, the top three teams are selected

(2) The winning team gets a special opportunity to "express your love loudly" and will provide a sweet and happy dinner for the winning team at Xizi Lake

Note: The two-day tour of West Lake will organize tourists to stay in Hangzhou Hotel.

Promotion method: < p