How do you see China's fast food landscape in 2014? What are the market opportunities?

1, Western fast food is gradually saturated, and Chinese fast food has entered a high-speed growth stage;

2, Chinese fast food is still based on popular noodles, pasta, and rice, and it will gradually move towards branding, segmentation, and diversification;

3, Chinese fast food has a considerable development potential in China's second- and third-tier cities;

4, Central China, Northwestern, and Southwestern regions will have a large market;

5. In first-tier areas, the trend of fast food stores is that the stores are getting smaller and smaller, and the proportion of delivery revenue will gradually increase;

6. With the maturity and popularization of the mobile Internet, the delivery market will gradually go up to another level, and the companies that can master multi-marketing tools will give birth to another Haijilao-style word-of-mouth brand;

7. The food retailing model will expand from East China to other regions to expand;

8, from the category point of view, the traditional specialties and Hong Kong and Taiwan fast food model, will be another market hotspot.

--Source: those things in the catering industry