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What are the brand public welfare
Micro public welfare , Tencent public welfare , new public welfare

Lenovo in July began the micro public welfare competition on the micro public welfare concept of three elaboration: 1, Lenovo encourages everyone to discover around the tiny social needs and love into action; 2, Lenovo encourages you to use the microblogging such an innovative platform, to attract more people to pay attention to the public welfare around them; 3, the micro public welfare is valued in the action, valued in everyone's participation, Lenovo Lenovo supports the micro public welfare practitioners to make their public welfare actions more powerful.

Since 2008, Yum's KFC and Pizza Hut restaurants have worked with the China Foundation for Poverty Alleviation (CFPA) and the United Nations World Food Program (WFP)*** to launch the "Donate a Dollar, Give a Heart, Give Nutrition" program. Every year, for about two weeks, consumers are invited to donate one dollar to provide nutritious meals for children in impoverished areas of China. One dollar - a low-threshold act of public welfare - makes it possible for everyone to participate in charity and public welfare, and lends a helping hand to the healthy growth of children in poverty-stricken areas as far as possible. "The program fosters and stimulates more people's love and sense of social responsibility, promotes the charity concept of "everyone can do good", and plays a positive role in promoting the awareness of public welfare in the whole society.

The Tencent Charity Foundation is a national non-public fund under the supervision of the State Civil Affairs Bureau, and Tencent will initially invest more than RMB 20 million in the program. Tencent's mission is to "dedicate itself to the cause of public welfare and charity, care for the growth of young people, advocate corporate citizenship, and promote social harmony and progress." The foundation is oriented to the implementation of charitable relief and public welfare activities in society. In addition to vigorously participating in social charitable causes such as disaster relief, poverty alleviation, and helping the poor, the foundation will also actively provide assistance for the healthy growth and education of young people. In line with the establishment of the Foundation, Tencent has set up a "volunteer" organization within the company to regularly organize employees to participate in public welfare activities to help the poor and needy, and to give love and care. Its establishment reflects Tencent's vision of being the most respected Internet company.

New Philanthropy, launched in May 2014, is China's most dedicated public welfare platform, which was incubated by China Fortune Investment Group and is based on the donation crowdfunding model of public welfare platform. The new public welfare is committed to providing one-stop project management for public welfare organizations, providing the most convenient and powerful practical tools possible to improve the efficiency of public welfare organizations, and providing public welfare organizations with convenient, powerful and seamless public welfare station-building services. At the same time, the new public welfare network to help public welfare people to establish public welfare credibility, make public welfare friends, expand public welfare resources.