China's regional snack brands are as numerous as hair, snack fast food has become the largest cake in the entire food and beverage industry, and is the fastest growing food and beverage industry. In the past, selling tofu brain buns, selling steamed buns spicy hot almost all stall mode, now has emerged some quite large-scale chain restaurant brands.

Yang Guofu spicy hot is about to break through 6,000, Babi steamed buns break through 2,500, Zhengxin Chicken Fillet is more than 10,000 stores scale. These snack food giants, wherever they go, invincible, set up camp, rapid development. Many local regional snacks have been unprecedented impact, street stores and couples bear the brunt of their harvest objects, even some of the scale of some regional snack brands can not resist.

While our country is a huge area, each place has a special snack brand belonging to the region. But unfortunately many regional snacks did not go out, and even no branding thinking. When the invasion of foreign giants, their living space further narrowed. An interesting phenomenon is: many young people began to gradually alienate their hometown specialty snacks, more and more like those fashionable, clean and unique style snack brand.

This point I feel the same in the research of local regional snacks, this year received a biscuit sandwich meat project planning, which is not a general meat sandwich, but the North China has nearly 200 years of history of the old food. I have served several old restaurant brands, but they all have some drawbacks that are difficult to eradicate. Stick to the authentic, the distance from the customer is getting farther and farther "authentic" is a lot of regional snacks difficult to grow a piece of cloth, is to hinder the development of the brand's most essential factors.