Seeking the answer to the comprehensive case of introduction to enterprise management

National Higher Education Self-study Examination in July, 2118

Introduction to Enterprise Management

Course code: 11144

1. Multiple choice questions (this topic is ***21 small questions, with 1 points for each small question, and ***21 points)

Only one of the four alternatives listed in each small question meets the requirements of the topic, please put it. There is no score for wrong selection, multiple selection or no selection.

1. A company was formed in the form of * * * and signed an agreement. One year later, due to poor management, the company closed down and was insolvent. At this time, the responsibilities of the investor are ()

A. Limited liability B. Limited joint liability

C. Limited joint liability of the general manager D. Unlimited joint liability of the investor

Answer: D, P15

2. From the viewpoint of system theory, man-made systems have many characteristics. "Three monks have no water to drink" explains which of the following system characteristics from the opposite side? ()

A. Integrity B. Relevance

C. Purpose D. Environmental adaptability

Answer: A, P45

3. Enterprise management has duality. Among them, social attribute ()

A. is produced by the socialized nature of * * * and labor

B. is determined by the nature of the social combination mode adopted by * * and labor

C. is owned by all socialized large-scale production houses * * *

D. performs the general function of reasonably organizing production

Answer: C. P34

4. A professional manager resigned because the compensation mechanism of the original company failed to objectively and fairly reflect the level of his business. The reward mechanism expected by this manager is ().

A. Structural salary system B. Annual merit series salary system

C. Expert high salary system D. Annual salary system

Answer: C, P136

5. The manager of the human resources department of an enterprise often assigns work to ordinary employees beyond the section chief of labor and capital. What is the manager's practice contrary to the following organizational structure design principle? ()

A. Principles of professional division of labor and cooperation B. Principles of unified command

C. Principles of effective management range D. Principles of combining responsibility and rights

Answer: B, P68

6. From the perspective of corporate culture, The "system of regular interviews with key customers by senior managers" formulated by an enterprise belongs to a kind of ()

A. Deep corporate culture B. Middle corporate culture

C. Surface corporate culture D. Corporate ethos

Answer: B, P97

7. There are many characteristics of human resources. One of the most important is ()

A. Initiative B. Motivation

C. Timeliness D. Regeneration

Answer: A, P114

8. The basic basis for evaluating and selecting business strategic plan is ().

A. Strategic goal B. Strategic focus

C. Strategic policy D. Strategic countermeasures

Answer: A, P159

9. From the analysis of the demand growth rate and relative market share of an enterprise, the A product of the enterprise is in the "wildcat" area, which shows that ()

A. The demand growth rate is high, and the relative market share is low; B. The demand growth rate is high, and the relative market share is high

C. The demand growth rate is low, and the relative market share is low. The relative market share is high

Answer: A, P184

11. The top management of the enterprise is the most important part of the enterprise management system, and it is in the commander-in-chief position. Its core content is ()

a. business strategy decision B. comprehensive analysis of strategic environment

C. analysis of political environment D. analysis of economic environment

answer: a, P42

11. In value engineering, value ()

A. increases with the increase of function and cost

B. increases with the increase of function and decreases with the decrease of cost

C. decreases with the increase of function and increases with the increase of cost

D. Among them, The core is ()

A. Preparation process B. Basic production process

C. Auxiliary production process D. Production service process

Answer: B, P238

13. In order to control the raw materials in stock within a reasonable range, Shunchi Automobile Factory should count the surplus materials every time the materials are delivered from the warehouse. If the inventory is equal to or lower than the pre-specified ordering point, the ordering instruction will be issued according to the specified ordering batch. This inventory control method belongs to ()

a. perpetual inventory method B. regular inventory control method

C. key inventory control method D. intermittent inventory control method

answer: b, P254

14. the product manual of jiale brand washing machine indicates that the average trouble-free working time of this product is at least 511 hours under normal use. This description reflects the product quality ()

A. Performance B. Life

C. Reliability D. Safety

Answer: C. P273

15. Likang Air Purifier Factory has recently developed a new product. It is estimated that the production technology of this product will not be easily mastered and imitated by other manufacturers in the same industry within 3 ~ 5 years. The enterprise can adopt ()

A. Go hand in hand strategy B. Go far first and then near strategy C. Go near first and then far strategy D. Enter the market early

Answer: C, P312

16. "Quanjude Roast Duck" is a famous old-fashioned catering enterprise in Beijing. The enterprise has been operating under this brand for a long time and achieved good benefits. The brand strategy implemented by this enterprise belongs to ()

A. Brand name trademark strategy B. Brand name trade name strategy

C. Brand name creation strategy of trademarks and trade names D. Brand name unified strategy of trademarks and trade names

Answer: D, P326

17. In the endogenous financing channels of enterprises, The most basic financing channel is ()

A. Retained profits B. Taxable profits

C. Depreciation reserve fund D. Internal fund-raising

Answer: A, P342

18. Which of the following financial indicators can reflect the ability of current assets of enterprises to repay cash at maturity? ()

A. Asset-liability ratio B. Debt ratio

C. Current ratio D. Quick ratio

Answer: D, P363

19. According to the definition of OECD, among the four categories of knowledge, The dominant knowledge is ()

A. Skill knowledge and human knowledge B. Principle knowledge and skill knowledge

C. Human knowledge and fact knowledge D. Fact knowledge and principle knowledge

Answer: D, P411

21. The ultimate goal of enterprise process management is ().

A. Produce high-quality products B. Achieve maximum economic benefits

C. Meet the needs of customers D. Improve the competitiveness of enterprises

Answer: C, P413

2. Multiple-choice questions (this big question is ***5 small questions, with 2 points for each small question, and ***11 points for each small question)

At least two of the five alternatives listed in each small question meet the requirements of the topic, please fill in their codes in brackets after the questions. Wrong selection, multiple selection, less selection or no selection are not scored.

21. The general methods of enterprise management include ().

A. Administrative methods B. Economic methods

C. Learning methods D. Legal methods

E. Educational methods

Answer: ABDE. P48

22. The components of enterprise structure wage system include ()

A. Basic salary B. Position (post). Salary

C. Annual merit salary D. Allowance

E. Incentive salary

Answer: ABCE, P134

23 The general contents of enterprise external environment investigation include ().

A. Analysis of political environment B. Analysis of staff quality