In the intelligent mobile digital era, the innovation and iteration of communication channels and marketing means accelerate the upgrading of the regional consumer market, the brand marketing battlefield is gradually sinking to the second and third-tier cities, and the major brands are also constantly exploring advanced platforms and technologies to achieve accurate localized marketing with the most effective marketing model.

On June 14, 2018, the Guangzhou station of the 2018 Headline Marketing China Tour successfully came to an end. Up to now, the event has successfully landed in six major cities, including Shanghai, Chengdu, Hangzhou, Fuzhou, Wuhan, and Guangzhou, where it has met with industry marketing experts, local business elites, and marketing professionals*** to explore the challenges of AI-driven marketing.

2018 Headline Marketing China Guangzhou Station

Customized regional marketing services,

help brands play out the "style"

Different regions are affected by geography, culture and other factors, and the current situation of consumer upgrading and user preferences are also subject to a certain degree of variability. The regional market has put forward higher requirements for the brand, to please the user is no longer a simple advertising push or price concessions, in the entire marketing process, how to y analyze the user profile and consumer psychology, and build and regional consumption characteristics of the combination of targeted marketing programs, is the key to victory.

The brand marketing case of Xiaolangjiu shared at the Chengdu stop of the "Marketing China Tour" is the full proof of today's headline's regional brand marketing according to local conditions. Through the insight of the local consumer crowd, "Xiaolangjiu" launched the theme challenge of "high skills, not much to say" on the short video of Jittery Voice, encouraging Jittery Voice users to use Xiaolangjiu's exclusive stickers to show their talents with the background music of departing people's sorrows. In just one day, the challenge attracted more than 30,000 Jieyin users to create short videos to participate.

And the cooperation with Greenland Group shared on the Wuhan station, combined with the marketing node requirements of Greenland brand projects, today's headlines through the matrix integration with other products on the platform, targeted customized marketing programs suitable for the product, so that the brand in the marketing process and the user to produce in-depth interaction, in the period of the placement,*** generated 1406W + times the total exposure, and 14.5W + times the total number of clicks. of total clicks.

In order to play the platform's content performance and spread the positive energy of the good life, Jitterbit short video created a red tourism cooperation attractions, and in today's headline marketing China tour Fuzhou station activities, cooperation with Longyan City, "Yongding Tulou awarding ceremony". At the Fuzhou station, the company also shared the case of "Love Together" Yongding Tulou's first Jitterbug Challenge organized by Yongding District of Longyan City, with the theme of taking you to see Yongding Tulou. The challenge*** collected more than 12,000 video works, with a total of 39 million visits, more than 410,000 video likes, and 1,233,400 actual clicks, which effectively enhanced the brand influence of Yongding Tulou, not only positively inheriting the local traditional culture, but also injecting a stronger impetus to the brand marketing of the tourism industry.

Iterative upgrading, data, traffic, content

Three dimensions of intelligent change

Artificial Intelligence has had a huge impact on the media environment, the communicator, communication content, communication media, communication audience have undergone radical changes, and even the users themselves have become more "intelligent" and picky. Even the users themselves have become more "intelligent" and picky. With six years of uninterrupted optimization and iteration, Today's Headlines has grown from a pop-up APP to a comprehensive information platform, with intelligent recommendation and intelligent social driving the layout of diversified products, and the platform boundary has been rapidly expanded. As of mid-June 2018, the total domestic DAU of Today's Headlines and other products on its platform exceeded 400 million.

In order to better empower regional brand marketing, Today's Headline focuses on 5 core competencies of insight, strategy, creativity, content, and promotion, and assists brands in realizing intelligent evolution from the three dimensions of intelligent data management, traffic management, and content upgrading.

By covering the rich interest scenarios of different consumers, the traffic management of today's headlines intelligently realizes crowd value excavation and deep cultivation, and covers and connects all user browsing paths such as the opening screen, native information flow, detail page, brand area, and gallery on the platform, and carries out multi-dimensional targeting of crowds, intelligence, and content, so that the information accurately reaches the core users. At the same time, with the help of various innovative technologies and creative interactive forms, it realizes the upgrade from "rich media one-way communication" to "holographic interactive communication", allowing users to have an immersive experience.

***Win,

***Enjoy new opportunities in regional marketing

Artificial Intelligence is driven not only as a booster to promote the development of various industries, the Internet media is also entering a new era of intelligent media, the lack of "intelligent" genes will be quickly replaced. And in the era of intelligent media will pay more attention to the synergistic *** enjoyment of marketing resources, active business cooperation will provide more empowerment and innovation for the brand in the regional marketing process.

"Gathering Potential Intelligence" 2018 Today's Headline Marketing China Tour is a strong strike by Today's Headline to help more regional brand advertisers gain a deeper understanding of the intelligent advantages of Today's Headline and its other products on the platform, and as a pioneer and leader in AI marketing, through the huge amount of big data and leading intelligent algorithmic technology. It is providing many brand owners with smarter, more effective and systematic marketing services,**** with opening up a new pattern of regional marketing.

Next, "Gathering Potential Intelligence" 2018 Today's Headline Marketing China Tour will continue to gather with industry marketing experts, local enterprise elites and marketing people*** to discuss the new marketing trends in 2018, share the innovative marketing methods of the enterprises, deliver the marketing methodology, and create a brand marketing feast, so as to let in-depth content empowered marketing, so that marketing to promote the rapid growth of the brand.