The positive effect of restaurants is the most easily overlooked place by many restaurant owners. Many bosses pay special attention to the style, menu, service and taste of restaurants when they open stores. Of course, these are also important. But if no customers come into the store, who will you show them to?

There are two types of customers in the restaurant: new customers and old customers. As mentioned just now, the boss may pay more attention to the retention of old customers at this level. Your service, production, sanitation and decoration are excellent, and customers will be willing to come back, but as we all know, the loyalty of catering customers is very low, unlike retail brands. Some people have married and had children in Nike since junior high school, but basically, if you go to a restaurant three or five times, you may get tired of any delicious food. Therefore, for a restaurant, the entry channel for new customers is very critical, and some bosses say that I didn't pay attention. This is actually a very dangerous thing, not only to do business well, but also to know why, otherwise you think your business is good because the food is delicious. Therefore, opening a new store in other places may fail

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the access channels of new customers should be discussed from two aspects, one is a well-known brand, and the other is an unknown brand. The same position, there is business in opening McDonald's, but there may not be business in opening Xiaocao fried chicken burger shop, because consumers of well-known brands and new brands have different mental resources, which is not suitable for discussion at the same time. This article only discusses new brands

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before we start this topic, let's analyze the customer's sense of consumer security. What is consumer security? That is, when customers see this restaurant, they can easily walk over to know or eat without too much psychological burden. Note that it is at this stage that 81% people decide whether the restaurant is overcrowded or unattended. So, since customer safety is so important, how can we create it? First of all, we need to know what factors the customer's sense of security includes:

1) The appearance of the restaurant presents clear category information, so that strangers can know what this store eats at a glance. Therefore, restaurants should not lose the elements of categories in order to highlight the aesthetic feeling. For example, some restaurants are called Lan Xiang, others are delicious, and the exterior decoration is harmonious. However, customers don't know what you eat, and your restaurant is insecure about them. If you add a fine Sichuan dish under the orchid and add a teppanyaki after it tastes good, you can improve customers' sense of security.

2) Whether it is transparent or not, if you are not a high-end restaurant in the clubhouse, you must try your best to show the dining scene of customers in the store to the natural passengers passing by the restaurant. The light should not be too dark, the windows should not be too closed, and the partition wall should not be blocked directly. In a transparent restaurant, passers-by outside can easily observe the dining scene inside, which will make people feel safe

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3) Natural stress-free greeters, many bosses think that standing at the door and waiting for customers continuously is an excellent standard, but it will keep people away, and natural strangers are generally afraid to approach. How to create a sense of security in front of the door is a very learned technical job, and the colonel will discuss in detail

4) The flowing atmosphere in front of the door, and the gas field in front of the door is also an important factor to create a sense of security. People who often walk back and forth and busy waiters can create a sense of security; On the contrary, if the restaurant is quiet and the waiters don't move much, the gas field is very weak and it is difficult to create a safe gas field. Natural passengers don't want to go in

5) The moving line at the restaurant door is easy to reach. Simply put, your restaurant door must be located on the pedestrian line, instead of walking some distance from the pedestrian line to the store. This distance is very important, because it will cause insecurity. Customers walking in your store feel like walking on the red carpet. Under the warm gaze of your usher,

6) It can imply the display of per capita consumption. Generally speaking, strangers are the most important. Because he wants to measure whether this is his dish or not, customers actually have a rough budget for this meal before finding a place to eat, so they are eager to know what the per capita income of this restaurant is, so it is very wise to put a preferential double bag at the door, which is slightly lower than the actual price of our store.