Nevertheless, for many people, it is still a challenge to pinpoint business hotels more precisely, and an even bigger challenge to uncover the top and most desirable ones.
In fact, there is only one basis for the word "most popular": the ability to maximize the desires of every standard business person. Thus, the Grand Hyatt Oriental Beijing, the Peninsula Hong Kong, the Portman Ritz-Carlton Shanghai, the Mandarin Oriental Hong Kong ...... are hotels that you can't afford not to like, they are all outstanding.
For hotel connoisseurs, these hotels typify a unique culture: they come from prestigious families where the ancient craft of "service" has been passed down from generation to generation.
The growth of business hotels is the result of competition in the marketplace, guided by the demand for business travel, as well as a long-term commitment to branding by business hotel operators. The latter point can be supported by the fact that all the "Ten Most Popular Business Hotels" are managed by well-known international hotel management groups. However, for China's business travel market, which has a vast growth space, the future of business hotels is still a long way to go, such as the uneven development of the industrial structure, the slow growth of national brands, and the weakening of sustained competitiveness and a series of other problems that need to be resolved in the development of the hotel industry.
Unbalanced business tourism market and industrial structure
China's business tourism is still in the primary stage of market cultivation and industry formation. Geographically, it is relatively concentrated, mainly in major cities such as Beijing, Shanghai and Guangzhou. The active economic dynamics of these cities attract thousands of business travelers, with frequent urban business activities, the vast majority of which are concentrated in Beijing, Shanghai and Guangzhou.
There has been a massive growth in business activities such as investment negotiations, exhibitions and seminars, trade in commodities, technology and services, and business management on a global scale, which has provided a source base for the deepening of China's business travel market. Some research data show that after entering the 21st century, China's business tourism consumption is continuing to expand at an annual growth rate of 20%, in 2002, business tourism consumption has exceeded 4.2 billion U.S. dollars, accounting for about 1% of the Asian business travel market. In the foreseeable future, China will become one of the most important business travel markets in the world.
It is this extremely rare market development opportunity that has led more and more hotel operators to adjust their development strategies and operational tactics, placing business hotels at the center of their product mix. In order to capture a larger share of the business travel market, internationally renowned hotel groups and single hotels in domestic metropolitan areas are injecting more business elements into their enterprises.
Turning over the map of foreign-funded hotel management groups in China, the dots are connected to form a line, and the line is drawn to form a net, and after the climax, the foreign-funded hotel groups are once again pulling back the bow of China's expansion. For example, foreign-funded hotel management companies began to introduce more high-end business brands in its brand spectrum; domestic management companies are trying to seek more business tourism market share through brand extension or scale expansion; some well-known single hotel in the regional market is also grasping the development of their own group operation program, in order to be able to cultivate a new strategic growth point with the help of more sources of customers and resource advantages; and more More hotels are changing their in-house product lines, especially providing targeted and fully functional business floors. It is the entry and expansion of the different operating entities mentioned above that make China's business hotel market face extremely intense competitive pressure at the early stage of development.
Constructing and enhancing the competitive system of China's business hotels
During the market incubation period, China's business hotel providers must be committed to the formation and enhancement of a sustainable competitive system centered on branding and scale. A business hotel without a brand is a hopeless business hotel, a hotel industry can not be supported by the national brand, but also can not afford the long-term development goals of the business tourism market.
On the one hand, domestic hotel groups such as Jinjiang International, Capital Tourism and other leading enterprises are unable to cultivate a stable image of their member hotels in the business tourism market through effective brand differentiation; on the other hand, some of the monolithic business hotels, which have already gained a certain degree of popularity in the regional market, are unable to increase their market share through effective regionalization of the scale of expansion, which has given a strong impact on the business tourism market. A general impression is that we always lack brands that can enjoy popularity and reputation on a national scale. In the tourism market where many consumers already complete their consumption in spatial movement, the brand of business hotels will not be truly marketable without a corresponding scale of market share. And as far as single hotels are concerned, there is a crossover between the large number of business hotels and those offering business floors, and it is difficult to fully differentiate between the two. This has also led to a number of hotels positioning is unclear, can often see the hotel brochure written on the "perfect service facilities, leisure functions, is the ideal place for tourism, business, meetings, dining, entertainment," so there is no obvious characteristics of their own. At the same time, business products and services are single, not much differentiation.
It is in the above context, we call for China's business hotel industry brand development and scale expansion, especially the national hotel brand growth and market share expansion. From the industrial level, only by grasping the domestic business tourism market with the most development potential can we cultivate a truly competitive hotel group. In both supply and demand **** with the same push, the development of business hotel branding is bound to move from necessary to feasible. Of course, in this process, the government's industrial guidance, professional media support and professional research institutions to intervene, but also essential market driving force.
Winning business market opportunities
At the same time, we need to discuss the definition of business hotels again.
What is a business hotel? There is no unified standard system. In fact, the concept of business hotel and its connotation and extension of the determination itself is historical and dynamic, it with the business tourism market demand changes, as well as industrial supply of innovative activities and constantly be amended. We can also grasp the development orientation of business hotels dedicated to brand cultivation from the following aspects.
Firstly, it is the guest source orientation. Business guests in the hotel's total source structure should occupy an absolutely dominant share, which is the business hotel and non-business hotel to distinguish a basic standard. The formation of the source structure is inseparable from the hotel operator's strategy of active guidance, for example, by giving the hotel the appropriate brand connotation and brand association, coupled with price and product strategy.
Secondly, it is product-oriented. The hotel's geographic location, architectural style, facilities and equipment, service programs and staff service capabilities should be configured according to the characteristics of the consumer demand for business guests to integrate. For example, business hotel business facilities should be complete, such as fax, copy, language mailbox audio-visual equipment; the hotel also provides a variety of advanced conference facilities to facilitate the guests to hold meetings; guest room facilities and equipment to meet their needs, to facilitate the office, such as printers, network interfaces and so on.
Third is the price positioning. Business hotel prices should be higher than the same type of hotel. General business travelers are not very sensitive to price, but in the accommodation, communication, banquets, transportation is more elaborate, pay attention to the environment and atmosphere of the hotel. Business hotels in order to meet the material needs of guests and psychological needs, whether in the hotel facilities and equipment or the quality of service provided by the hotel than the general hotel to be higher, so the price of business hotels is naturally higher than other types of hotels at the same level.
Fourth is the location. The location of the business hotel should have superiority. Generally convenient transportation, close to the business district (such as CBD), easy to participate in a variety of business activities and meetings, access to some of the potential business partners; around the well-known characteristics of the restaurant, conducive to banquets; close to the leisure center, conducive to the leisure activities of the end of the office of the business guests. Similarly, as business guests need to complete a variety of business activities in a short period of time, the location is not superior, is tantamount to wasting time.
Fifth is the brand, that is, to have a brand in the consumer market. On the one hand, the brand can save business guests search costs, once lived in a certain brand of hotels, guests will be able to familiarize themselves with this brand of hotels in any place. At the same time, the hotel can *** enjoy customer profiles, can provide personalized service to business guests, so that guests feel at home.
Lastly, human resource standards. Good business hotel should be the product of the various components are matched and compatible. Since employee behavior directly constitutes the core components of the hotel product, we also need to look at the proportion of its well-trained staff and professional managers to its total number of employees when examining the brand of a business hotel. These professionals have a deeper understanding of the needs of business guests and a wealth of experience in the hotel industry than hoteliers in general. Business guests, especially international business guests, are generally middle-aged people with higher education, and have higher requirements for services, and sometimes require hotels to provide a variety of services related to their business activities, such as secretarial and housekeeping services. In this sense, a good business hotel is also an excellent employer, it is more adept at selecting, training and motivating those hotel managers and professional and technical personnel to provide our customers with the best professional services.
The 21st Century Business Herald has activated a powerful branding booster for China's business hotels on their way to growth. As long as we grasp the characteristics of the needs of business travelers, constantly cultivate the professional managers' creative consciousness and innovative ability, and are good at learning from the excellent hotel suppliers in the international business travel market in the competition, in the near future, China will surely have more business hotel brands to enter the forefront of Asia and even the world.
Good place business hotel and other business hotels in the province, as well as from the catering to start the development. At first, we have accumulated rich service experience in the process of doing catering, and have a deep understanding of consumer needs. This has given us the habit of paying attention to the details of the service, and the practice of nearly two years since the engagement of business hotels has told us that the attention to the details of the service has benefited us.
The main difference between economy and business hotels should lie in the comfort level, exactly the quality of service provided. The emergence of economy hotels in China is the product of a special economic period, focusing on individuals and families. The ultimate way out for business hotels is chain management, relying on quality to win. Even if a single store does well, it will be difficult to resist the increasingly fierce market competition due to high management costs and low visibility.
The advantages of business hotels, the target group is relatively concentrated, providing a limited service, a single service facility, you should make full use of the surrounding resources, reduce investment, so that we can have a comparative advantage, to obtain relatively high profits. Most business people almost no time for leisure, even if there are most of the choice to specialized places, star hotels with shopping malls, saunas, entertainment and other facilities, business hotels less than a last resort, simply do not need to be equipped.