isn't it normal for the market to experience negative growth? The problem of food safety has not been without before. It is impossible to have a problem for 365 days. Most food enterprises can't have no quality problems and food safety problems all year round. There are complaints, there are no complaints, and there are complaints that are directly solved in the store. The problems are far more than what we have seen, so this is not the reason for the decline in net profit and the negative growth in the China market. Not to mention the decline in net profit, I only said that China experienced negative growth. Before that, viruses broke out in many places in the mainland, and some areas stopped working for nearly two months. Moreover, the overall employment environment in the first half of the year was not good. Simply put, I couldn't buy it if I stayed at home, and I couldn't afford to buy it without salary. On the other hand, the number of fried chicken burgers has increased, even in street shops. There are too many substitutes for McDonald's and KFC, so you may choose cheaper ones if you want to eat at this time.

isn't it normal for the market to experience negative growth? The problem of food safety has not been without before. It is impossible to have a problem for 365 days. Most food enterprises can't have no quality problems and food safety problems all year round. There are complaints, there are no complaints, and there are complaints that are directly solved in the store. The problems are far more than what we have seen, so this is not the reason for the decline in net profit and the negative growth in the China market. Not to mention the decline in net profit, I only said that China experienced negative growth. Before that, there were many virus outbreaks in mainland China, and some areas stopped working for nearly two months. Moreover, the overall employment environment in the first half of the year was not good. Simply put, I couldn't buy it if I stayed at home, and I couldn't afford to buy it without salary. On the other hand, the number of fried chicken burgers has increased, even in street shops. There are too many substitutes for McDonald's and KFC, so you may choose cheaper ones if you want to eat at this time.

because of poverty. I really can't afford McDonald's, and KFC can only afford the hot spicy bone chicken on crazy Thursday, but this activity is too pit. I bought the hot spicy bone chicken once in the last month and 5.6 weeks. I usually order a fried chicken and other similar fried chicken, and when I run out of coupons, it will be around 14-17. Sorry, I can't afford Wallace either. Wallace still needs 25-27 when he runs out of coupons. So now I buy more food directly, and the US group prefers to buy semi-finished chicken, and then use the air fryer, which is about 11 yuan, but it is a little small. Following Yum! Brands, which belongs to KFC, McDonald's, a "foreign fast food", also showed its quarterly report for the second quarter of this year. The results show that the company's net profit in the quarter fell by 4.5% year-on-year, which was lower than market expectations. Earlier, on Yum's report card, the operating profit in China market recorded a retrogression. However, these two giants have maintained or even raised their goals of opening stores in China during the year.

McDonald's announced last night that its global comparable revenue increased by 3.7%. However, due to the global economic slowdown and the strong exchange rate of the US dollar, its net profit for the quarter fell by 4.5% year-on-year to 1.35 billion US dollars, and its earnings per share was 1.32 US dollars, which was lower than the market expectation of 1.37 US dollars. During the period, the operating income increased slightly to US$ 6.92 billion year-on-year, which was also slightly lower than market expectations. In the Asia-Pacific, Middle East and Africa region, the comparable revenue of McDonald's increased by 1.9%, among which the premium package promoted the growth from China and Australia, but the Japanese market was weak. At an analyst meeting, McDonald's executives pointed out that the goal of opening 225 to 251 new stores in China this year is still being implemented. Previously, Yum!' s second quarterly report showed that the operating profit in China market dropped by 4%, and the profit rate dropped by 4.1% to 15.6%. Yum explained that it was mainly affected by the increase in employee salaries by 13% and the increase in commodity prices by 6%. However, Yum said it would increase the number of stores opened in China this year from 611 to 711.

Webcast video shows that in the kitchen of a McDonald's restaurant, an employee picked up the bread that had fallen on the floor and put it on the shelf again. The video shooter said that there were many staff in the kitchen at that time, but they were all busy, and no one stopped the employee's behavior. After the incident, the Guangzhou Municipal Market Supervision Bureau filed an investigation into the restaurant involved. For the problem of irregular processing and operation of the employees involved in the restaurant, law enforcement officers gave standardized education on the spot and ordered rectification, and conducted corporate responsibility interviews and comprehensive supervision and inspection. To this end, Weibo, the official of McDonald's China, responded that the behavior of individual employees did not conform to McDonald's operating standards. After receiving the response, the restaurant immediately checked the monitoring and asked the restaurant involved to stop serving the outside world and stop working for the staff involved. And said that all employees will be trained and calibrated again to enhance food safety awareness.

Not only that, complaints about McDonald's food safety have emerged in an endless stream on platforms such as Weibo and Black Cat Complaints. Some consumers complained to the black cat complaint platform that a piece of paper with blue ink handwriting was eaten in McDonald's roast chicken leg fort; In addition, some consumers said that they ate fried flies, insects, egg shells and other foreign bodies in McDonald's meals. In fact, the food safety problem of McDonald's is not news. Previously, there have been such incidents as "orange juice is alive with meat worms", "hamburgers are not bad for one year because of too many preservatives", "ice cubes" dirty toilet water, "using ingredients blackened overnight" and "using trays directly without washing and wiping", which is terrible and runs counter to the healthy, youthful and fashionable images presented in McDonald's advertisements.

McDonald's said in its financial report that the decline in net interest rate, the closure of restaurants in Russian and Ukrainian markets and the inflationary pressure of labor and commodities had a certain negative impact on the operating profit margin of the company in this quarter. McDonald's divides its business into three parts: American market, international market and international franchise market. According to the quarterly revenue breakdown data, among the three major business divisions of McDonald's, the North American and international development license markets have achieved positive growth, with the year-on-year growth rates of 6% and 8% respectively, among which the year-on-year growth rate of the international development license market has declined. The influence of Russia and Ukraine has also led to the fact that the international market is the only one of the three branches with negative growth, which is -11%, which is also the main reason for the negative growth of the company's total revenue.

For the year-on-year decrease of 1.7 percentage points in the company's total net profit margin, the related expenses were as high as 1.2 billion US dollars due to the closure of Russian stores. In North America, the growth rate of revenue and gross profit remained at the same level as that of the same period last year. However, it is worth noting that at this time, the European market is in a big environment where high inflation drives the price of raw materials to rise sharply.

The CEO of McDonald's believes that the world situation is changing rapidly and becoming unpredictable, and so is McDonald's. The inflation rate in the United States has reached the highest level in 41 years. In the past six months, the macro situation uncertainty has increased, and today it is still facing the war in Europe. McDonald's expects that the overall price increase of products will be at a high level. Even in the state of price increase, the passenger flow is still strong, which is about 71% of the historical level.