1. Innovative product mix: Erdun Restaurant constantly innovates and introduces new varieties and tastes on the basis of core products to meet the needs and taste preferences of different consumers, such as spicy beef noodles and sour beef noodles.

2. Maintain the stability of products: Erdun Restaurant needs to maintain the stability and consistency of core products while launching new products, so as to ensure the stability and reliability of product quality and taste and improve the credibility and recognition of the brand.

3. Establish brand image: Erdun Restaurant pays attention to establishing brand image in product strategy, such as interpreting brand culture and brand values through storefront decoration, brand logo and packaging design, so as to enhance brand awareness and reputation.