Microbusiness has become a consumer model in mainstream society. Whether the mainstream social media recognize micro business, micro business still has its marketing model, and gradually won the hearts of consumers. Today, shaping the value of the product, spreading the value of the product, and using language to make consumers accept the value of the product through the appropriate channels is the core of advertising and promotion. Whether we admit it or not, the marketing concept of wine is not afraid of the deep alley has not been able to adapt to the development of the times. The future has come, follow the trend, in order to go farther.