1. Build trust. After all, joining requires a lot of money, and franchisees will be carefully analyzed and considered. So how to make franchisees feel that you are reliable and trustworthy is the first.

2. There should be a model case. To put it bluntly, hearing is false, seeing is believing, and different models should be created and displayed through words, pictures and videos.

3. Services and training should be reflected in the copy. A large part of those who join tea shops don't understand milk tea, and their worries are to have systematic, perfect and intimate services.

4. There are many tea shops, many of which are similar. You should embody your own characteristics in the copy and use it to enlarge the characteristics.

5. Copywriting should be standardized and logical. After all, people now face too much information, and too complicated information does not meet the needs.