model template of hot pot business plan

model template of hot pot business plan. Nowadays, many people will start a business, and hot pot restaurant is also a very good idea. It is also necessary to make a plan to open a hot pot restaurant. Let's share the model template of hot pot business plan for everyone. Hot pot business plan model template 1

1. Overview of hot pot restaurant

1. Our restaurant belongs to the catering service industry, and its name is self-help hot pot restaurant, which is a partnership joint venture. Main business: dogs, sheep, chickens, ducks, fish and other hot pots; The food of the auxiliary camp includes: seafood, braised pork, braised dishes and so on.

2. Self-help hot pot restaurant is located in Huaning Road Commercial Pedestrian Street. It was a mid-range hot pot restaurant in the initial stage and will gradually develop into a brand chain store in the future.

3. The owners of urban fast food restaurants are three partners, a chef and a waiter. Both of them have three years' experience in catering. With our wisdom, talent and persistent dedication to the cause, they will definitely lead the way in this industry.

4. Our store needs about 81,111 yuan of venture capital, of which more than 21,111 yuan has been raised, and the remaining 61,111 yuan is borrowed from the bank.

Second, business objectives

1. Because of its geographical location in the commercial street, there are relatively rich customers, but there are also many competitors. Especially, our store has just opened its business, and if we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in Huaning Road Commercial Pedestrian Street and recover the cost within 1 years.

2. Our store will open two more branches in two years, and gradually develop into a hot pot chain store with strong economic strength and a certain market share, and make a breakthrough among many hot pot brands, and will become a well-known brand in the catering industry.

Third, market analysis

1. Customers: The target customers of self-help hot pot restaurants are ordinary consumers who go shopping and entertainment in Huaning Road Commercial Pedestrian Street, accounting for about 51%; Hotels and guesthouses nearby; Entertainment places; Shop staff and community residents account for about 51%. The number of tourists is sufficient, and the consumption level is low.

2. Competitors:

There are four main competitors near the buffet hotpot restaurant * *, of which two have facades and the other two are stall-type food stalls. The operating period of these four stores is about 1 years. The first two restaurants are more expensive and the source of customers is sparse. The other two food stalls have poor hygiene, poor service quality and crowded and messy dining environment. Our restaurant has seized the existing disadvantages of these four restaurants and launched "good quality and low price;" Service first "and other marketing strategies, and strive to occupy a place in the fierce market competition.

IV. Business Plan

1. Hotpot restaurants are mainly geared to the public, so the price of vegetables is not too high, which is a low price.

2. Considering the lack of time and personnel; Our temporary business hours are mainly at night.

3. during the opening period, our store implements preferential activities; Send out discount cards to customers who visit our store again; Our store will implement a discount.

4. Be ready to develop new products at any time to meet the changes and demands of the market. For example, the goal set this year is: "Build your own brand; Launched the main hot pot. "

5. business hours: 4 pm to around 2 pm.

6. For the above plans, we will work together and do our job. We will help each other in health, service, price and nutrition, and strive for more customers.

V. Personnel plan

1. How many full-time employees (including chefs) and how many temporary employees (including chefs) are initially planned to be recruited in the early stage of the store's opening? The specific contents are as follows:

1) Those who have some work experience and good professional ethics, and are between 21 and 31 years old, are interested in joining the catering industry.

2) Those who pass the interview, written examination and physical examination shall sign a labor contract (including probation period).

2. In order to improve the overall quality of service personnel, all the personnel who are recruited need to receive two months of training. The specific contents are as follows:

1) Make a training plan, determine the training purpose and make an evaluation method.

2) Implement the training plan and study the Labor Discipline and various rules and regulations.

3) those who fail to pass the examination will be suspended from study, and 21% of their salary will be deducted until they are qualified. If you fail the exam for three times, all the wages and benefits of the month will be deducted.

VI. Sales Plan

1. Before opening, we will carry out a series of publicity work for enterprises, introduce our sales strategy of "good quality and low price, service first" to consumers, and distribute questionnaires to improve our products and services according to consumers' needs.

2. Introduce membership system, season card and monthly card to attract more customers

7. Financial plan

All the accounts in this store must be recorded in time, and the money of expenditure and income can only be used after being recorded or recorded by the accountant. The bookkeeping method is double-entry and managed in a scientific way, so as to avoid confusion in accounts. The daily' income should be counted in time, and all the menu of ordering and receipts must be kept. All items in the store belong to the fixed assets in the store, and shall not be destroyed or taken away at will. The total monthly income, excluding all expenses, is deposited in the bank;

if the income is higher than planned after the monthly settlement, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If it is found that the hotel's property is destroyed without reason at work, it will be deducted from the salary or bonus of the responsible person.

1. Our fixed assets are RMB _ _ _ _ _, with _ _ _ _ sets of tables and chairs, business area of _ _ _ _ _ square meters, and several sets of stoves in the freezer.

2. How much is the daily working capital (mainly used for emergencies and temporary purchases)

3. For accounts, it is necessary to have a daily account, a monthly account, a quarterly account and a year-end general ledger, so that the profits and losses of enterprises can be clearly seen on the books, thus avoiding the blindness of management.

note: as it has just started business, we should be careful in all kinds of expenses, but we should ensure the quality of meat and vegetables and try our best to keep the prices low. Model essay template of hot pot business plan 2

1. Market survey

1. The influence of economic development on hot pot, including the increase of consumers' demand for hot pot, the structural contradiction of existing hot pot restaurants of various grades, the great promotion of social development and national policy measures for the development of catering industry, the change of objective environment and the instability of consumption.

2. The influence of traditional factors on hot pot includes its historicity, universality, culture and uniqueness.

3. The influence of the surrounding environment on hot pot includes the policy environment, such as the public security situation in the starting place, the efficiency of functional departments, infrastructure, such as road traffic, parking location, water and electricity supply, communication network, procurement channels, consumer groups, finance, health and labor, and preferential measures, such as taxation, various fees, rent and talent introduction.

Second, analysis of customers

1. Analysis of clients:

Professional characteristics of consumers: ordinary students, migrant workers and ordinary wage earners, their consumption habits and grades are different from those of senior white-collar workers and public servants.

age characteristics of consumers; For example, the old people like light taste, and the young people prefer heavy taste.

The gender characteristics of consumers: there are certain differences between women and men in terms of pot products, taste and dish types of hot pot.

Consumers' regional and ethnic characteristics, people of different regions and nationalities have different requirements for pot products of hot pot, which should be distinguished.

Of course, many hot pots have been improved and innovated due to their mutual permeability and hybridity, which are suitable for most people's tastes and have the characteristics of * * *, but the analysis of consumers is essential.

2. Analysis of customer consumption behavior:

Consumption is a comprehensive concept, and consumption behavior includes consumption level, consumption structure, consumption mode and consumption habit.

There is a direct relationship between consumption level and customers' economic affordability, which reflects customers' ability to pay and the satisfaction of their needs, and directly shows that customers choose the grades and types of hot pot restaurants;

the consumption structure is the proportion of customers' various consumption expenditures, and its expenditures are closely related to factors such as occupation, age, gender, region and nationality.

There are individuals, families, businesses, groups, etc. Different consumption modes have different model templates for hot pot business plans in terms of choosing grades and varieties. 3

xx fish hot pot has a superior and convenient astronomical location, elegant and warm environment, and yet it looks elegant, exquisite and clean. Come to xx fish hot pot, taste the taste of grouper hot pot, xx fish hot pot, be a conscience hot pot, and resolutely eradicate sick fish, dead fish and problem fish. Snakehead fish, tuanchu fish, black stick fish, raw fish, snakehead fish, filial fish, cuttlefish, etc., have delicate meat quality, delicious meat taste, less thorns and more meat. Every 111 grams of fish contains 19.8 grams of eggs, 1.4 grams of fat and 1.2 grams of carbohydrates.

The nutritional value is very high, and it has the functions of invigorating spleen, promoting diuresis, removing blood stasis, promoting tissue regeneration, clearing away heat and expelling wind, nourishing liver and tonifying kidney. The spotted fish soup in xx fish hot pot is fresh and sweet without fishy smell. In southern China, spotted fish soup has always been regarded as a nourishing treasure for those who recover from illness and are physically weak.

xx fish hot pot has won wide acclaim from customers for its main products of the same dishes, green and healthy disposable vegetable oil pot bottom, fashionable and elegant decoration style and warm and thoughtful service. xx fish hot pot adheres to the road of honest and healthy operation, advocates the concept of green, healthy, fashionable and environmentally friendly life, and caters to the consumption trend to establish a brand image of chain enterprises with good image and high reputation.

Ankang's hot pot is a favorite of consumers, and xx fish hot pot is a good choice for consumers to eat happily and live happily. Xx Fish Hot Pot, a brand with friendly image and delicious food, has brought unforgettable hot pot food to consumers, and also provided opportunities for entrepreneurs and investors to get rich. Xx fish hot pot, a fish pot that is not fat, Ankang is nutritious and delicious, and it won't get angry. The secret recipe won't get fat if you eat too much. xx fish hot pot has ever-changing utensils, and the 3D storefront is fun and interesting, which will increase appetite consumption.

xx fish hot pot is blended with traditional medicinal diet in China, and the rare bottom pot ingredients are specially selected, which makes it delicious and healthy. Take Chinese herbal medicine as soup base, nourish qi and blood, high fiber, low calorie hot pot material, rest assured that eating is not afraid of gaining weight! Xx fish hot pot is introduced with different products according to different seasons, which conforms to the nutritional supplement of seasons, such as spring tonic, summer tonic, autumn tonic and winter tonic. Clear soup pays attention to warming the stomach, moistening the intestines and nourishing, while red soup pays attention to hemp, spicy, fresh, fragrant and refreshing.

Advantages of XX Fish Hot Pot Entrepreneurship

1. Brand image support

The company conducts professional design for the image and display of the entrepreneurial store or the store-in-store free of charge and sends the regional sales supervisor and market supervisor to the field for guidance, so as to achieve a unified image standard.

2. Whole store export support

The headquarters will give all the store operation and management skills accumulated over the years to entrepreneurs to help them open stores.

3. Free training support

The marketing department of the company provides effective centralized training, in-store training and irregular on-site systematic training for entrepreneurs.

4. Logistics distribution support

The raw materials of the startup shop are supplied by the suppliers designated by the head office, and a small amount of materials are set by the head office, and the entrepreneurs purchase locally by themselves; The distribution of raw materials is ordered regularly every week or month according to the distance between the startup shop and the headquarters and the inventory demand, and the related logistics management and transportation expenses are borne by the entrepreneurs.

5. Media advertising support

The headquarters makes full use of enterprise resources to carry out 361 advertising media publicity for customers.

6. Market operation support

The marketing department provides all-round guidance and assistance to support the market development of entrepreneurs from various marketing channels and methods, and holds business exchange meetings with entrepreneurs regularly or irregularly.

7. Follow-up service support

Provide perfect and continuous follow-up guidance and support for operation, and provide continuous support for new product development and marketing from the headquarters, so as to make the startup store develop and expand steadily.

8. Site selection and decoration support

The company provides free store decoration design scheme and storefront layout scheme for entrepreneurs to unify the brand image.

9. Regional protection support

Regional protection policy is provided, and a second startup store will not be opened in a certain area.

xx Fish Hot Pot Entrepreneurship Process

1. Understand the entrepreneurial requirements, stop the target market research, and submit an intention request to start a business.

2. After receiving the request, the headquarters began to analyze the collaboration qualification. Relevant personnel will start with you: a, understand your willingness and motivation to cooperate. B. Business circle evaluation of the intended business location. C invite headquarters to investigate the market.

3. prepare various documents unilaterally: sign the letter of intent/member store contract of the member store.

4. the head office issues a feasible implementation plan, stops giving directions on the location of the store, and the requester pays the brand use fee, and awards the bronze medal of the head office's entrepreneurial authorization.

5. The head office layout specialist investigates the market on the spot, and can also arrange to participate in pre-business training and determine the business date.

6. business preparation: store cabinet decoration design, commodity combination planning, drafting distribution plan, designing business publicity, and formulating better business reward preferential plan.

7. after the goods are recovered, the manager, shop assistant and other specialists are sent to the entrepreneurial store according to the needs of the member stores, and the preparation before business is stopped.

entrepreneurial conditions of XX fish hot pot

1. Have a good reputation and a sincere and long-standing cooperative attitude.

2. Have the operation concept of middle and high-end brands; Understand and bear the company's operating philosophy and corporate culture.

3. Have good terminal distribution skills, and can handle distribution and after-sales service well.

4. Have a certain economic foundation and sufficient funds for the company's entrepreneurial projects.

5. Have a willingness to cooperate for a long time and have a certain business philosophy; Be able to strictly implement the policies formulated by us.