Name: Ma Yun

Gender: male

Nationality: China

Date of birth: September, 1964

Place of origin: Hangzhou, Zhejiang

Education: Bachelor degree

Graduating institution: Foreign Languages Department of Hangzhou Normal University

Working organization: Alibaba Group

Position: Alibaba Group. China Yahoo Chairman of the Board of Directors, member of the Business Advisory Committee (ABAC) under the Asia-Pacific Economic Cooperation (APEC), PepsiCo appointed President Nooyi to be born in a middle-class family in India, and came to Yale in the United States to study in 1978. Subsequently, he joined PepsiCo in 1994, and made great achievements in 2112. In 2111, he became the president and financial officer of the company. So far, it has participated in many major decisions of the company and has become the main planner of PepsiCo's restructuring. These achievements include: divesting Pepsi's restaurant business to Yum! Brands; Stripping the bottled business owned by the company; The acquisition of Tropicana and Quaker Company has made great contributions to the company's expansion of non-carbonated beverage business. Since then, in the competition for Pepsi candidates, Nooyi has passed all the way, defeating many competitors including White, the 54-year-old vice chairman of the company, and finally stood out. Compared with Raymond, Nui has his own Ma Yun language: Being a business is not being a chivalrous person. Ma Yunyu: Build yourself and pursue selflessness. Ma Yunyu: I am not afraid of heaven and earth, and I am afraid that CFO will be CEO. Ma Yunyu: Always believe that the people next to you are smarter than you. Ma Yunyu: You still want to start a business in five years, so you can start a business again. Ma Yunyu: Today is cruel, tomorrow will be even more cruel, and the day after tomorrow will be beautiful, but most people will die tomorrow night. Ma Yunyu: It is not that others are too cunning, but that they are too greedy, because they will be fooled. Ma Yunyu: Actually, many people's questions are because all their answers are correct. Ma Yunyu: A first-class idea, third-rate execution, I would rather like a first-class execution, third-rate creativity. Ma Yunyu: Mengniu was not planned, but made by down-to-earth products, services and systems. Ma Yunyu: The best model is often the simplest thing. Ma Yunyu: To open fewer stores and better stores, stores are not many, but fine. Ma Yunyu: It doesn't matter if entrepreneurs don't read many books, they are afraid of not studying in society. Ma Yunyu: There are no secrets in today's shopping malls. Secrets are not your core competitiveness. Ma Yunyu: The reason why many people fail is not too little money, but too much money. Ma Yunyu: The concept can no longer be sold in this era. Ma Yunyu: It is not enough for entrepreneurs to have passion and innovation. It needs a good system, system, team and a good profit model. Ma Yunyu: The world is not because of what you can do, but what you should do. Ma Yunyu: Your project feels like a business, not a unique enterprise. Ma Yunyu: When building a company, you should consider selling it with good value. If you want to sell at first, you may go astray. Ma Yunyu: People should focus on things. People will face more challenges if they go on all their lives. If you change every day, I will be afraid of you. Ma Yunyu: When looking for venture capital, you must take risks with venture capital, and you will be more likely to get it. Ma Yunyu: Remember, relationships are particularly unreliable. You can't do business by relationships, and you can't do business by cleverness. Ma Yunyu: Don't be greedy. It's very important to be thorough. When you meet a powerful opponent or role model, what you should do is not to challenge it, but to make up for it. Ma Yunyu: There are no excellent ideas in this world, only down-to-earth results. Ma Yunyu: A good thing is often unclear, and what is clearly stated is often not a good thing. Ma Yunyu: If you read a lot of books, don't tell others. Tell others and they will keep testing you. Ma Yunyu: The most taboo in making a strategy is to cover everything. We must remember the key breakthroughs. Only by making a breakthrough in all resources can we win. Ma Yunyu: Small enterprises have big minds, and big enterprises should talk about details. Ma Yunyu: Sometimes there is always a chance to die. Ma Yunyu: All entrepreneurs should spend more time to learn how others fail. Ma Yunyu: Paying attention to your opponent is an important part of your strategy, but it doesn't mean that you will win. Ma Yunyu: The strategy can't be implemented on the results and goals, and it's all empty talk. Ma Yunyu: Most entrepreneurs push from micro to macro, and then push to a group of people by discovering the needs of some people. Ma Yunyu: No matter how many resources you have, always think of your opponent as stronger. Ma Yunyu: People in the 1981s should not compete with people in the 1971s and 1961s, but with people in the future and 1991s, so that you can win. Ma Yunyu: A business plan is definitely not a sales plan. There are countless details and countless talents in it. Ma Yunyu: Strategy has many meanings. The strategy of a small company is simple, that is, to be alive is the most important thing. Ma Yunyu: We must first understand the needs of the market and customers, and then find relevant technical solutions, so that the possibility of success will be greater. Ma Yunyu: The core issue is to formulate your products according to the market, and the key is to listen to the voice of customers. Ma Yunyu: Free is the most expensive thing in the world. So try not to be free. Wait until you have money to consider free. Ma Yunyu: The word "marketing" emphasizes both the pursuit of results and the process, both "selling" and "marketing". Ma Yunyu: Honesty is definitely not a kind of sales, and it is not a profound and empty concept. It is a real detail that must be done. Ma Yunyu: Public relations is a by-product. Because it will spread gradually after you solve it, this is the best public relations. Ma Yunyu: Short-term passion is worthless, only lasting passion can make money. Ma Yunyu: Cleverness is the natural enemy of the wise, fools speak with their mouths, wise people speak with their heads, and wise people speak with their hearts. Ma Yunyu: Always think of your opponent as very strong, even if he is very weak, you should think of him as very strong. Ma Yunyu: I don't want to hire a person who often jumps between competitors. Ma Yunyu: Spend more time with your other employees. Ma Yunyu: What is a team? The team is not to let another person fail, and not to let anyone in the team fail. Ma Yunyu: Treat your wife as a partner, not as a wife. Ma Yunyu: Sometimes a high degree doesn't necessarily make you sink down to do things. Ma Yunyu: Never look for a star team during the start-up period, and never look for someone who has already succeeded. Start a business by finding the most suitable person, not the best person. Ma Yunyu: The biggest challenge and breakthrough lies in employing people, and the biggest breakthrough in employing people lies in trusting people. Ma Yunyu: You want to do everything by yourself. You can't finish it in this world. Ma Yunyu: Every business must make money. Free is not a good strategy, and it will cost a lot. Ma Yunyu: When leadership is in prosperity, everyone can come out, and only when it is in adversity is real leadership. Ma Yunyu: When encountering a disaster, the first thing that comes to mind is your customers, the second is your employees, and the other is your competitors. Ma Yunyu: Always remember that every success may lead to your failure. If you learn from every failure, you may succeed. Ma Yunyu: To some extent, being grumpy is because of insecurity, or because you don't have an open mind. Ma Yunyu: Maybe one person says you are not convinced, and two people say you are not convinced. When many people are talking, you should reflect. You must have some problems yourself. Ma Yunyu: A successful entrepreneur has three factors: vision, mind and strength. Ma Yunyu: Others can copy my model, not my suffering, and my passion to keep moving forward. Ma Yunyu: People in the 1981s still need to wrestle. No matter what they do, they should check their subjective reasons. Ma Yunyu: If you are small, you must be unique. Ma Yunyu: Cleverness is the natural enemy of the wise, fools speak with their mouths, wise people speak with their heads, and wise people speak with their hearts. So always remember, don't think of yourself as the smartest person, and believe that there are always others smarter than yourself. Ma Yunyu: People should never forget their first day's dream. Your dream is the greatest thing in the world, which is to help others succeed. Ma Yunyu: A soldier who doesn't want to be a general is not a good soldier, but a general who can't be a good soldier must not be a good general. Ma Yunyu: The strategy of a small company is two words: survive and make money. Ma Yunyu: The first idea to survive is to do well, not to be big. Ma Yunyu: The most unreliable thing in the world is the relationship. Ma Yunyu: There are no losers in Win in China, only the lucky ones. Ma Yunyu: A result may not be a success, but no result must be a failure. Ma Yunyu: Always keep others' criticism in mind, and forget others' praise. Ma Yunyu: Authority means that when you give power to others, you can have real rights. When you know how to listen, respect and take responsibility, others will listen to you, and you will have authority. Ma Yunyu: Personality and emotional intelligence are mainly learned and shaped by the day after tomorrow. Ma Yunyu: The purpose of setting up a company is to make ordinary people make extraordinary contributions. Ma Yunyu: Service is the most expensive product in the world. Ma Yunyu: It is a shame for leaders not to pay wages. Ma Yunyu: Passion, persistence and modesty are needed on the road to entrepreneurship. Passion and persistence are the accelerator, modesty is the brake, and none of them can be lacking. Ma Yunyu: As a leader, you should control your emotions. In many cases, losing your temper is a sign of incompetence. Reasonable emotional control plays a great role in team harmony and stabilizing the morale of the army. Ma Yunyu: The general trend is not necessarily good for you, and the general trend is not necessarily bad for you. Ma Yunyu: Integrity is not a kind of sales, not a profound and empty concept, but a real word, bit by bit details, integrity can not be used for sales, can not be used as a concept.