Merchants push "laundry detergent milk tea" is alleged to increase the risk of children accidentally eat

Merchants push "laundry detergent milk tea" is alleged to increase the risk of children accidentally eat, a laundry detergent bottle shape of milk tea recently took over the baton red network, some netizens questioned, such as the shape of milk tea will not mislead children, increase the risk of children accidentally eat home laundry detergent. The shape of the milk tea will not mislead children, increase the risk of children accidentally eat home laundry detergent, business push "laundry detergent milk tea" is said to increase the risk of children accidentally eat.

The business push "laundry detergent milk tea" is said to increase the risk of accidental ingestion of children1

Recently, a restaurant in Nanjing launched a "laundry detergent milk tea", this milk tea using laundry detergent bottle shell packaging, containing 500ml Thai milk tea. Chongqing, Guangdong and other places have a similar shape of milk tea products. Some netizens questioned the design of the milk tea will mislead children, increasing the risk of children accidentally eating laundry detergent at home (according to May 15 "Chengdu Business Daily").

"Laundry detergent milk tea", birth control products packaged wipes, candy packaged in pill bottles, lipstick shell lollipops, in recent years, the oddball eye-catching product packaging is becoming more and more intense. Merchants tricks to do articles on the packaging, and even challenge the conventional cognitive habits of product packaging, in an attempt to create an unexpected joy, but do not know that these strange packaging may not be eye-catching, but mislead consumers, and even jeopardize personal safety, resulting in a major disaster.

According to Article 27 of China's product quality law, the product or its packaging logo must be true. Article 20 of the Consumer Protection Law emphasizes that operators shall not make false or misleading publicity of goods. Article 18 of the Food Labeling Regulations also makes it clear that food labeling shall not describe or introduce food in a deceptive or misleading manner. Milk tea merchants use people's curiosity, a unique imitation of laundry detergent packaging, to create a "sense of contrast" to attract attention, seemingly ingenious, but the hidden dangers.

Not to mention that imitation of laundry detergent this unique shell packaging may have copyright disputes, on the packaging of misleading chain reaction can not be underestimated. In reality, laundry detergent, soap, laundry detergent and other products have a clear and specific product point and use of the scene, over time, the shape of these products, the appearance of the point of inedible washing products has become a common understanding of the ****.

The shape and style of the above milk tea and laundry detergent similar, only in the specific text description of the difference, it is difficult to recognize, indeed, misleading suspicion, criticized by consumers is not unexpected. Imagine this kind of milk tea packaging once flocked to imitate, a large number of consumers, weak discernment, curiosity of minors is very easy to produce cognitive blur, as a laundry detergent daily necessities and beverage confusion, once the wrong drink may endanger the safety of life.

Product packaging innovation "out of the circle" is important, but we must look at the social reality, we can not know that the product is "misleading" suspicion, but also intentionally use the "misinterpretation" of the eye-catching Profit-making, or may infringe the rights and interests of consumers, and even bear legal responsibility. Therefore, the odd packaging should strengthen the market norms and business self-awareness.

In the face of this situation, the market supervision departments to increase the appearance of food packaging, labeling and marking of the norms and rectification, especially for the "odd" "spoof" packaging to increase regulatory efforts, for the product labeling is unclear, Suspected of confusing and misleading, false propaganda products should be seriously rectified. At the same time, open the consumer rights channel to protect consumer rights.

At the same time, the business product design, publicity to have standards, there is a bottom line. Attracting attention to hit the sign is important, but should comply with laws and regulations to maintain public order and morals. Product packaging design should be upwardly mobile, should be from the perspective of consumer convenience, to ensure that the content of the product logo clear, eye-catching, durable, so that consumers can easily recognize, read.

Merchants can not one-sided profit and should take up social responsibility, more thought on product quality control and corporate culture in the deep plowing, more consumer experience and rights in mind, less so that people can "stupidly distinguish" odd packaging, in order to win a good reputation, go a long way.

Merchants push "laundry detergent milk tea" is said to increase the risk of accidental ingestion of children 2

Following the "cilantro milk tea" "folded root milk tea" and other net red drinks, a laundry detergent bottles The bottle of laundry detergent has recently become a hit on the Internet. Some people feel novelty, recommended to friends around; there are netizens questioned, this shape of milk tea will not mislead children, increase the risk of children accidentally eat home laundry detergent. According to reports, this "laundry detergent milk tea" was the first fire in Nanjing, is a restaurant called South Coconut launched Thai-style milk tea products, and then in Chongqing, Guangdong and other places have a similar shape of milk tea products.

Long a laundry detergent appearance, but has a milk tea "heart". Some merchants to the original wind and cattle are not related to the two products blended together, it seems to be a unique alternative innovation, in fact, for the pull and drag of the violation of the cobbled together.

Although the "laundry detergent milk tea" in the market earned enough eyeballs and traffic, attracted a lot of consumers, but does not mean that the legitimacy of the product, the rationality of the recognized. Strictly speaking, "laundry detergent milk tea" is not in line with the legal rules of food packaging, labeling, contrary to the ethics of food safety and market ethics, there is a certain `food safety hidden danger.

Laundry detergent is a daily product, milk tea is a direct food, to milk tea wearing a laundry detergent coat, belonging to the cross-border packaging, contrary to the basic common sense and logic of food packaging. Such packaging design may make some consumers feel fresh and produce desire to buy, but also make some consumers feel awkward and avoid.

"Laundry detergent milk tea" may also be misleading to some children, triggering the risk of children accidentally eating laundry detergent. Although some merchants said that they have not received any complaints against the "laundry detergent milk tea", and have not heard of a child accidentally eaten laundry detergent, but the temporary "nothing" is not equal to absolute safety, is not equal to no risk.

Food safety is no small matter, and any food safety risk should be strictly considered in accordance with the law.

For goods and services that may jeopardize the safety of persons and property, the operator shall give consumers a true description and clear warning, and explain and indicate the correct way to use the goods or accept the service, as well as ways to prevent the occurrence of harm.

Article 27 of China's Product Quality Law provides that the markings on products or their packaging must be truthful; improper use of products that may jeopardize the safety of persons and property should be accompanied by a warning sign or a warning statement in Chinese. "Food labeling regulations" Article 18 is further clarified: food labeling shall not be deceptive or misleading way of describing or introducing food. The packaging of "laundry detergent milk tea" and laundry detergent is highly similar in appearance, which is likely to cause confusion among some consumers.

In fact, there have been cases where consumers mistakenly drank pesticides or other toxic liquids from empty beverage bottles. If "laundry detergent milk tea" and laundry detergent are mixed together, or if someone uses the empty "laundry detergent milk tea" bottle to hold other non-edible liquids, we can not rule out the risk of people accidentally eating.

Merchants packaged milk tea into the appearance of daily chemical products, and did not add in the packaging of milk tea used to distinguish between the two eye-catching warning signs, to make the relevant instructions, it has not been done to protect the consumer's personal health, safety and legal obligations, in the event of accidental ingestion of such problems, the merchants need to bear the legal responsibility.

Innovative food appearance, packaging is a normal marketing phenomenon, is also a business to tap the potential of consumption, expand the market space of the necessary means, but the appearance of food or packaging has a boundary, there are guidelines, there is also a safety ethic, the business innovation design of the appearance of food or packaging can not be capricious, but should be mastered legally reasonable yardstick, should be to protect the bottom line of food safety.

Businesses are obsessed with the pursuit of flow, randomly dressed in food such as "laundry detergent" and other strange clothes, can only play the short-term effect of claptrap, difficult to create a long red product, and product packaging implies risk, is likely to form the development of the business of the backlash. Only strictly adhere to the bottom line of food safety ethics, in accordance with the law and food safety logic of product packaging or appearance innovation, in order to safeguard the legitimate rights and interests of consumers, and thus enhance the vitality of the enterprise products.

Businesses pushing "laundry detergent milk tea" is said to increase the risk of accidental ingestion by children3

In the past few years, with the increase in the number of various beverage stores, drinks are also constantly being updated, such as the introduction of the "cilantro milk tea" "folded ear root milk tea "Let a person "refreshing". Recently, a drinkable "laundry detergent milk tea" is sought after, and can also be purchased online. But this milk tea container shape triggered a lot of controversy, some netizens questioned whether such product packaging will mislead children "laundry detergent can drink?" , and may even increase the risk of children accidentally eating laundry detergent at home.

May 15, this matter was reported exclusively by the Red Star News, immediately triggered widespread concern and debate on the Internet, and on the microblogging hot search, the topic of reading hundreds of millions. 16, the Red Star News reporter learned that this "laundry detergent milk tea" from the Nanjing South Coconut Catering products, the local Market Supervision Administration The staff said they have received complaints, Jianye District Market Supervision Authority will soon launch an investigation, within 15 days there will be a preliminary result.

↑ Netizen sunshine "washing liquid milk tea" Figure according to the network

network hot discussion -

design innovation should be

"Bottomless weird design is not worth promoting"

May 16, # laundry detergent milk tea went red # on the microblogging hot topic, once ranked in the hot search list of the 5th. For this, the majority of netizens and media organizations have issued their own voices and comments.

Many netizens said they are worried about misleading children, original video blogger, V netizen @ Yuan Zhi Zhi said: "Laundry detergent milk tea went red, my first thought is that small children will be misjudged, will be at home laundry detergent as a milk tea drink, this is not impossible ...... "There are also netizens said," design can be innovative, but there has to be a moral bottom line and public **** responsibility. This kind of milk tea is really easy to mislead young children, and even lead to serious consequences."

↑Weibo Hot Search

The official microblog of China News Agency's "State of the Union" microblog published a microblog comment, saying, "The realistic modeling makes it difficult to distinguish between the real and the fake at first glance, and many people have suggested that, as children do not have the ability to recognize, this kind of packaging is very easy to cause misinformation. In the face of market competition, milk tea merchants are constantly in the flavor, variety and packaging 'thinking' to attract young consumers. But the bottomless weird design is not worth promoting, if it is applied on a large scale, or will cause adverse events ...... milk tea, good drink is more important!"

The latest progress -

Nanjing market supervision department has received complaints

The next step will be to launch an investigation

In the microblogging comments, there are even netizens who shared cases of people eating by mistake because they were misled by the packaging. Netizen @ look at these white lotus flowers I follow said: "is really misleading. I bought a green packaged yogurt, my grandmother didn't look at it and drank the family's grease cleaner as yogurt, and was sent to the hospital to have her stomach pumped. Not to mention this kind of packaging with a higher degree of similarity." Red Star News reporter tried to contact the netizen, but as of press time, has not yet received its reply.

↑Netizen comments

Red Star News reporter combed through public reports and found that, according to Beijing Youth Daily, on January 21, a parent in Suzhou, Jiangsu Province, said that a "net red cleaner" bought by his family was mistakenly taken by the elderly as orange juice, and poured it in a cup for the child to drink, and then the child was sent to the hospital to wash his stomach. The child was then sent to the hospital to wash his stomach. Through the pictures shared by the parents can be seen, the detergent bottle shows printed orange pattern, and the detergent is a kind of orange liquid, looks very much like orange juice. Some netizens said that this kind of product packaging is easily misunderstood.

May 16, Red Star News reporter learned that the South Coconut Lane restaurant in Nanjing is still selling "laundry liquid milk tea", the major takeaway platforms are supported by the order. However, the Nanjing Municipal Market Supervision Bureau has received complaints.

The reporter learned from the Nanjing Jianye District Market Supervision Administration, the next step of the Bureau will be investigated, within 15 days there will be a preliminary result.