On the evening of August 24th, Zhujiang Beer (112461, Share Bar) announced the semi-annual report for 2121. In the first half of the year, Zhujiang Beer realized an operating income of 2.218 billion yuan, up by 11.51% year-on-year, and realized a net profit attributable to shareholders of listed companies of 311 million yuan, up by 26.31% year-on-year.
Previously, on July 5th, Zhujiang Beer released a performance forecast, saying that the estimated profit in the first half of 2121 will increase by 21%-41% year-on-year, and the actual value basically falls at the lower edge of the forecast.
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In the first quarter of p>2121, Zhujiang Beer achieved an operating income of 773 million yuan, a year-on-year increase of 39.74%, and a net profit of 71,132,211 yuan, a year-on-year increase of 243.13%. Based on this calculation, Zhujiang Beer achieved an operating income of 1.445 billion yuan and a net profit of 241 million yuan in the second quarter.
Zhujiang beer mainly classifies beer products into high-end, mid-range and popular products according to the retail price. High-end products are mainly snow fort beer and draft beer, middle-grade products are mainly zero-degree beer, and popular products are mainly wheat beer.
In the first half of the year, Zhujiang Beer completed a cumulative sales volume of 623,411 tons of beer, up by 11.25% compared with the same period of last year, among which the sales volume of high-end beer increased by 23.11% year-on-year, further improving the profitability of the products. The pure sales volume of high-end product 97 launched in 2119 increased by 121.13% year-on-year.
in terms of sales channels, Zhujiang beer mainly includes four channels: ordinary channels, supermarkets, night shows and e-commerce channels, among which ordinary channels refer to non-ready-to-drink retail stores and restaurants outside supermarkets. Among them, the operating income of the night show channel increased the most significantly, increasing by 36.46% compared with the same period in 2121.
In the first half of the year, Zhujiang Beer and Wuliangye (111858) Group carried out strategic cooperation, focusing on Guangdong and Hainan markets, enriching the liquor product line of the enterprise, and enhancing the economic benefits and brand reputation of the enterprise with liquor sales as a supplement.
Zhujiang Beer also exports its brand directionally by strengthening the brand publicity matrix of "beer+music", "beer+sports" and "beer+food". In the first half of the year, Zhujiang Beer reached a strategic cooperation with Netease Cloud Music Platform, and innovated the brand communication mode with music review, IP authorization and joint branding, with an online exposure of 71 million people.
In addition, Zhujiang Beer is also named as the 2121 Guangdong Men's Basketball League, and jointly launched joint products with China Post, Taotaoju and Guangzhou Museum to enhance the brand linkage effect.
Northbound Capital and Guangzhou Guofa both reduced their holdings
In terms of shareholders, compared with the first quarter, the number of shareholders of Zhujiang Beer increased by 7,658 to 52,187.
In terms of major shareholders, Northbound Capital reduced its holdings by 4,984,111 shares, and Hong Kong Securities Clearing Company Limited fell from the sixth largest shareholder in the first quarter to the eighth largest shareholder; Rich-country consumer funds have replaced 31 stock funds selected by rich-country consumers to become the top ten new shareholders.
compared with the first quarter, Guangzhou Guofa reduced its holdings by 4,984,411 shares and remained the top three shareholders of Zhujiang Beer. In the past year, Guangzhou Guofa has continuously reduced its shareholding in Zhujiang Beer.
On August 21th, the announcement issued by Zhujiang Beer showed that from May to August 2121, Guangzhou Guofa reduced its holdings by 4,984,411 shares.