First, the mode of operation

Form of technical cooperation. Combined with the characteristics of our business and leisure coffee shop, we recommend that partners in high-end office buildings, cbd business district, high-tech parks, Internet cafes, stations, cinemas, marinas, or other market gaps, such as geographic location; unified decorative styles, unified products; headquarters to provide technical support (including personnel training) and product (coffee beans, tea) distribution.

Second, products and services

1, product and service description

Sale of coffee, tea, alcohol, simple meals and other commodities, and provide guests with an excellent environment and services, so that consumers here to show a kind of taste, experience a culture, send a kind of emotion, so that the coffee bar has become a good place for business and leisure, couples gatherings.

These businesses do not conflict with the industries of the owners of the investment venues. On the contrary, it can complement the customer source of the owner of the investment venue.

2, competitive comparison

Peer competition pattern is favorable to us, can better enhance our visibility . Relatively speaking, our management level, product and service quality, have considerable advantages.

3, resources, technology

Coffee store is a requirement of the scale and grade of the industry, but also a product and service requirements of the industry, after all, with its high consumption color, consumers are bound to care about their own consumption value of the full realization. To achieve these, the investor's resources, technology has high requirements. Investors choose to join the cooperative approach, on the one hand, access to adequate resources, advanced equipment and technology, on the one hand, but also to avoid a lot of business risks.

Three, market analysis

1, market demand

(1) stable old customer resources.

(2) Office buildings and hotels sources.

(3) Shopping and entertainment venues.

(4) Mature residential neighborhoods

(5) Foreign enterprises and the region's many it enterprises, advertising companies and other emerging industries.

(6) If there are many schools in the region, the staff and student couples are also potential sources.

2, the industry development trend

(1) the rapid development of the coffee consumer market has become a major trend of urban consumption, the market has been the end of the pre-cultivation. Nestle, Maxwell, Columbia and other international coffee companies have set up branches or factories in China, according to a survey in 12 inland cities, 32% of urban residents drink coffee. Areas where more than 30 percent of the population has drunk instant coffee in the past year include Kunming, Xiamen, Hangzhou and Tianjin, in addition to Shanghai.

2) Coffee is becoming more and more popular, and the charm of culture is the charm of the market. Simply instant coffee is far from being able to meet the requirements, and consumers are beginning to recognize the brand and style of coffee and know how to enjoy the pleasure of coffee.

(3) Education level, monthly family income and the frequency of drinking coffee are related. It means that coffee, a beverage imported from the West, is a lifestyle that symbolizes the dominant class in mainland China.

3. Competition Analysis

(1) Indirect competition with strong brand stores. At present, the major cities in the Starbucks (starbuckscoffee), as well as the same from the United States coffeebeanery, originating in Japan, the real pot of coffee (manabe), are equally divided.

(2) direct competitors. Such as Taiwan Zhuangji coffee, style coffee, coffee box (bo_café) and so on, the scale is not too large, with certain characteristics.

(3) marketing planning

The use of the franchise brand and resource advantages, the rapid establishment of the Royal Belgian visibility, reputation, and stabilize the old customer base.

4, promotion plan

(1) advertising

For residents of high-grade district, you can be in the parking lot of the nearby shopping places, to the car people to send a beautiful advertising leaflet (dm) and a small gift, the leaflet can also be made into a coupon form.

(2) event marketing

① student parties, reading activities. Contact to join the region several important college student organizations, held some salon parties, reading activities, as usual, is conducive to enhance the taste, attract students and young people to spend.

② When the time is ripe, you can also organize a "coffee and life" as the theme of the essay campaign.

(3) service marketing

① Establish a membership card system. The name of the member is printed on the card. The discount rate of the membership card is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for consumers to address. Especially if the consumer and others together, and the waiter can call him (her) in public for ___ student, Miss, they will feel very respected.

② Personalized service.

Put some promotional items on the table, the content is about the knowledge of coffee, stories, etc., on the one hand, can enhance the taste, foil the atmosphere, but also to increase the consumers of the brand good sense.

For a number of consumers who come together with a special explainer. If they are interested, you can introduce them to the name of various coffee, origin and other related knowledge.

College student business plan 2

I. Name of the restaurant:

___. Naming rules description: low-profile, simple, easy to remember, distinctive (the characteristics here do not mean a direct reflection of the flavor) but not wacky, no more than four words, not with Hunan characters. The current booking is in the form of "___ Restaurant" or "___ Sho"

Second, the restaurant's flavor: Xiangdong region's farmhouse flavors are the main

Third, the restaurant's expected area: 280 ~ 350 M2

Fourth, the target City:

V. Location requirements:

1. In the vicinity of 1 mile at least one medium-sized residential district, the best around a certain amount of mobile population, should be white-collar workers to and from or rental target area;

2. If the conditions can not meet the first point, then the location of the need for transportation is more convenient, there is a certain amount of private traffic to and from Convenient, to and from a certain amount of private cars and the ability to consume people can see the location of the restaurant;

3. Rent can not exceed 60 yuan / M2, 40 yuan / M2 is the best, the best is the first floor has a 10M2 or so in and out of the store, the main business area on the second floor;

4. The restaurant itself needs to be able to park 7 ~ 10 family car capacity, or not more than 200M near the parking lot. More than 200M parking lot nearby.

The overall evaluation of the site selection, due to the newbie investment funds should not be too large, so the location of the restaurant can not be now very busy place, but hope that the flow of more people, and has the ability to consume, hope that through the restaurant's flavor characteristics can attract old customers, the requirements can be done in three months after the profit of 10,000 yuan / month.

Six, the restaurant layout requirements: the hall interior requirements can be placed 4 people small table or small round table 12 ~ 15, 10 large table 4, 16M2 box (4 ___ M specifications) 4 ~

5. (But specifically depends on the layout of the store)

Seven, the restaurant opening budget:

1. Rent: two by one rent, to 300 M2 calculation, each M2 is expected to be 50 yuan, this should be paid at once 45,000 yuan; if the area of the discrepancy, in any case, can not be more than 50,000 yuan

2. Decoration and design costs: 800 yuan

3. Facade external decoration can highlight the characteristics, conspicuous, but not exaggerated cost of _ yuan; B. Internal hall decoration style to highlight the farmhouse flavor, decoration in general, but the requirements of the finished decoration can not have a bad smell, the cost of _ yuan; C. Kitchen area of 40

M2, the decoration emphasizes the sewage, ventilation, the cost of _ yuan; D. Toilet two, men's toilets are 1.5M2, women's toilets are 1M2, the requirements of ventilation , other no special needs, decoration _ yuan. Buy your own materials, the total *** is expected to be 80,000 yuan

4. licensing costs: the requirement of fire, environmental protection, health permits and business licenses, etc., the cost is expected to be 60,000 yuan

5. the cost of purchasing paraphernalia: A. 3 sets of air conditioning 5P, the box 4 sets of small 1P air conditioning, **** yuan (may also be used in the central air conditioning); B. ten ceiling or wall fans, *** 3,000 yuan, C. Two refrigerators, two freezers, a disinfectant cabinet, its total of 10,000 yuan; D. Kitchen utensils, ***45,000 yuan; E.

tables and stools, ***5,000 yuan; F. Other (please see the list), *** counted 2,000 yuan, G. 1 automatic washing machine, 1,000 yuan

6. Other unforeseen costs, 2,000 yuan

VIII, restaurant Decoration style description:

1. Facade decoration requirements conspicuous, highlighting the characteristics, not exaggerated, concise, reflecting its level of consumption

2. Hall description: A. tables and stools using the original wooden color of the size of the eight immortal table and long benches, or the use of the appearance of a more robust size of the round table, the size of the round table on the overlay on the better beige tablecloths; B. walls and the hall in the original columns of the 1M2 About the following dark tile, the hall in order to decorate the purpose of self-supporting columns are mainly in dark color, Tianhua plate is not completely decorated, using spotlights, spotlights above the Tianhua plate sprayed black, the hall lighting requirements for soft, but the desktop lighting requirements for bright. (Here only my ideas, the actual to the final design shall prevail)

3. Boxes decorated with the same hall

4. Other no special requirements

Nine, staffing:

1. Kitchen: *** 6 people, 1 chef, 2 sous chef, 1 side dishes cut vegetables, 1 washing staff, 1 washing / picking up the dishes staff

2: Calculated with 5 boxes, 5 waiters,

3. Hall: 5 people, 1 for every four tables

4. Other: 1 other temporary staff (mainly for service breaks when the rotation), the owner of the store 1 person.

X. Operating costs breakdown:

1. Property management costs: each square can not exceed 2 yuan / month, 300 M2 *** counting 600 yuan / month

2. Sewage costs: 600 yuan / month

3. Water and electricity costs fuel costs: water and electricity 4,000 yuan / month, 2,000 yuan of fuel / month (for the time being, if the more fuel, the better the business) More, the better the business)

4. Personnel costs: A. Salary: chef for 1800 yuan / month, the sous chef for 1400 yuan / month, the other are 1,000 yuan / month, *** counted 1800 ___ + 1400 ___ + 14___000

=; B. Accommodation fire food costs: accommodation for 2000 yuan / month, fire food costs to 200 yuan / person / month, *** counted 18___ + 14___000

=; B. Accommodation fire food costs: accommodation for 2000 yuan / month, fire food costs to 200 yuan / person / month, *** counted 18__00 + 14___000

=. ***count 18__00 = 3600 yuan/month

5. depreciation cost:

6. raw materials: A. raw materials, *** yuan/week

7. other unpredictable costs: 1000 yuan/month

eleven, the food description:

1. adhere to the two specialties: A. green and healthy food; B. Xiangdong region of authentic Farmer's flavor, about 30% of the dishes in the general Hunan restaurant can not eat.

2. Insist on pushing the new: A. Continuously introduce new dishes, 2 new dishes per month; B. With the seasonal changes, and replacement of dishes

3. Consumption level positioning: related to the address of the front of the surrounding environment, but initially set at an average of 35 ~ 60 yuan / person.

Overall, the farmhouse characteristics and green health as a selling point to, not the same dishes in order to buy a relatively high price, and to achieve a relatively high profit

XII, direct cost estimates:

Direct costs mainly include, oil, salt, a variety of condiments, as well as raw materials that make up the dishes.

1. Specialties (挙头产品) cost control in 50%

2. Mid-range but generally rare Hunan restaurant, cost control country within 40%

3. Mid-range common cost control in 60%

4. Low-grade common dishes control in 30%, such as the main vegetable-based.

To not change the quality of the dishes as a prerequisite to reduce the direct finished product

thirteen, the final cost accounting:

fourteen, other issues point:

planning arrangements, the lease requires the landlord to provide a three-month rent-free period, the first month of the first month of the business-related documents, the second month of the second month of the second month to prepare for the decoration, the third month of the third month of the third month of the preparation of the opening of the relevant matters.

XV, advantages and disadvantages:

This restaurant operation solves the school cafeteria meals taste a single problem, there is no flow of stalls health is no guarantee of concern, and with the cafeteria is also convenient and fast, saving time. In addition, this restaurant adopts the self-service selection method, which should be easily welcomed by customers and can save some human resources. Meanwhile, cold drinks and iced porridge are also available at non-meal points, and free tea is provided. Simple and comfortable decoration will be a major feature of the restaurant. Students generally prefer to dine in restaurants with cleanliness and good service attitude, so satisfactory service will also be a major feature of this restaurant. In addition, the school cafeteria has a clear time limit for dining, and few restaurants outside the school sell breakfast, so the restaurant outside the school can more easily capture this part of the market share lost due to the time difference, in other words, the market share generated by the potential customer base who want to eat some time before and after the dining point.

Due to the start-up, the fast food restaurant is small, such as dining human resources, service programs are relatively limited. And the competition inside and outside the school district is also relatively fierce, so there is still a considerable disadvantage. On the other hand, because the school holidays are fixed, the clientele will plummet during the winter and summer vacations, which will be even less than the summer, and this will be a more difficult problem to solve. According to our market research and analysis, the market demand for our products exists and has a certain degree of competitiveness. And I am the students ---- this largest customer group in the member, so better understand what kind of products and services customers need, from these aspects, is should be very good chance to squeeze into the catering market.

XVI, financial analysis

1. The initial stage of the cost of the main: site rental costs (30,000), food and beverage health permits and other documents such as the cost of applying for fees, site renovation costs (5,000), the purchase of kitchen utensils, the cost of basic amenities (5,000) and so on

2. The operating stage of the cost of the main: staff wages, material procurement costs, site rental costs, taxes, water, electricity and water supply. Site rental costs, taxes, utilities and fuel costs, fixed capital, depreciation, miscellaneous expenses and so on.

3. According to calculations can be initially derived from the restaurant opening start-up capital of about 12,600 yuan (site lease costs 5,000 yuan, food and beverage health permit and other documents such as the cost of applying for 600 yuan, the site renovation costs of 2,400 yuan, the purchase of kitchen utensils costs of 1,000 yuan, the basic cost of facilities, such as 2,600 yuan). The funds can have parents to provide 80%, 20% of their own savings.

4. Daily operating financial budget and analysis

According to the budget analysis and survey, we can preliminarily determine the market capacity, and roughly estimate the total daily turnover of about 1500 yuan, a rate of return of 30%, gross profit of 500 yuan. From this, we can calculate the payback period of about one month.

XVII, risk and avoidance

1 external risk

With China's accession to the WTO, foreign large-scale food and beverage companies to enter China, the international brand both fast and more into the Chinese market, will bring a great impact on China's catering industry. Fierce competition in the catering industry, especially from foreign fast food chains, such as KFC, McDonald's in China's fast food industry to occupy a large market share.

2 internal management risk

Catering industry is a relatively low technology content of the industry, but it needs strict management to win the trust of consumers, for most of China's self-managed restaurant most of the existence of loose internal management, low quality of service personnel, how to establish a modern enterprise system, sound business mechanism to strengthen the internal management of the enterprise has a relationship with the life and survival, success and failure of the enterprise. And survival, success and failure.

3 market risk

The market is constantly changing, so we must take into account the risk of the market, specifically the following risks may:

(1) the risk of the development phase of the project, the market may appear at the same time the opening of similar restaurants.

(2) Risk during the production phase of the Project, if the Project is already in production, but does not produce marketable products, the Project may not have sufficient capacity to cover production costs and debt repayment.

(3) the risk of the production and operation phase of the project, the benefits of the project put into operation depends on the sales volume of its products in the market and other performance, and for this phase of the project, the biggest source of market risk and the risk of competition in the catering industry in the market, if the project is put into operation after the benefits of the project is likely to bring about a series of similar business projects are born, which exacerbates the competitive pressure of the project.

4 Raw material resources risk

The restaurant's raw materials are mainly fruits and vegetables, beans, mushrooms, is today's most popular green, natural and non-polluting food, especially the restaurant is a health-care-oriented restaurant, so the selection of raw materials requires professional knowledge and technical investment, which is conducive to the procurement of fresh, natural, non-polluting green food.

5 Countermeasures

(1) Draw on advanced production technology and experience to develop their own specialty foods.

(2) Strict management, regular training of personnel and establishment of customer service reports.

(3) Strict project planning during the project development phase to reduce project risks.

(4) After entering the market, recognize the food market cycle, do not stand still, and actively develop newer foods.

(5) Establish long-term and maintain long-term cooperative relationship with raw material suppliers to ensure the supply of raw material resources.

6 Insurance and Legal Affairs Insurance for the fitness center will be purchased through Ping An Insurance Company of China. Asset insurance will insure the actual market value of fixed and private assets, and commercial accident insurance guarantees to compensate for the loss of fixed cash inflows due to accidents and closures. General liability insurance will also be purchased in order to protect against lawsuits arising from damage to members' and customers' interests as a result of accidents. Of course, the center management will also take precautionary measures such as providing appropriate guidance, giving necessary warnings, and signing non-liability clause contracts with members. The Center's legal affairs are handled by an experienced law firm.

College student business plan 3

With the increase in income level of the population, the consumer demand for fruit products is a growing trend. The fruit industry is the industry of development. And there are no big sales giants in the industry. The market space is very large. And chain management is also the hot spot.

Project Introduction

Establishment of Community Fruit Shop: Establish a fruit store in the community where the residents reach 3000 families (3 people per family).

Market Analysis

China's fruit market is huge, compared with foreign per capita annual consumption of 85 kilograms of fruit, the domestic per capita consumption is just half of its. Through the survey of most families, 80% of the 3-member family monthly consumption of fruit amounted to more than 80 yuan. 10% of the family consumption of fruit between 50-80 yuan. Only 10% of families consume fruit for less than 50 yuan.

China's current average annual per capita fruit consumption is about 45kg, with the health standard requirements (70kg) there is still a small gap, and with the developed countries, the average annual per capita consumption of fruit (80kg) level compared to the gap is even greater. If you take into account the future population growth factors, calculated in accordance with health standards, the national fruit consumption will reach 115.5 million tons.

Reasons for choice

The industry's needs: China's lack of fruit sales of large;

Entrepreneurs' needs: low entry barriers, a very small investment can be operated;

Brand new sales opportunities: only the fruit chain store Still blank. The other industry chains are in the state of micro-profit competition

Novel sales methods: open self-selection

Diversified service programs: provide automatic juicing services. Provide a combination of packaging boxes, and in the store to introduce the characteristics of various fruits and suitable for consumption of the population, to guide the health of consumption

Fruit purchasing situation and consumer psychology: busy time, no extra time to buy fruit. Supermarkets and wholesale markets are mainly to buy other products, so do not buy a lot of fruit

Huge market: the national plan to make the per capita consumption of fruit to reach 48 kilograms in 20___, 53 kilograms in 2030. That is to say to 2030, fruit to have 25 million kilograms of consumption growth. The market is huge. It is 40% of the current market

Featured Services

1. Fruit industry is the development of the industry. And there are no big sales giants in the industry. The market space is very large. And chain management is also the hot spot.

It is also the most investors preferred way of entrepreneurship. In the South, fruit chain stores to a small scale, but are regional enterprises, the scale is not very large, but its annual sales volume has been very large. The annual sales of a single store to reach 1 million, and to start making a profit. In the South has achieved success in the fruit chain stores on the basis of the experience, and then add some services to make the fruit chain stores more humane, and make the fruit chain stores to become the domestic fruit retail, wholesale, chain enterprises.

The existence of fruit chain stores first of all convenient for consumers to consume fruit. Because the location of the fruit store is generally in the community (radiation range: residential households in 3000). Before this, people buy fruit places are generally: supermarkets, farmers markets, other (peddlers and street fruit stalls). And Germany's fresh fruit in 20__ years and the sales channels and the situation is as follows: 25,5% is through the consumer market, 37,6% is by chain stores, 11,1% is fruit and vegetable stores, 8,2% is the weekend market and so on. So, chain stores are an important way to sell fruit in the future.

Analyze the purchase location, supermarkets, farmers' markets are not just in front of the community, less convenient for residents to buy. And go to the above places residents, the main purchase of products are not fruit, but other daily necessities or vegetables. Fruits are characterized by heavy weight and large size. For consumers who do not have a car, after going to the supermarket, farmers' market to buy other goods, can only buy a small amount and a single variety of fruit. In the community to open a fruit chain store, can let consumers buy more convenient, increase the consumption of fruit.

2. To give customers a new, assured, quality and cheap assured consumption place

More customers choose to go to the supermarket to buy fruit, in addition to the purchase of other commodities to see the fruit sales, by the way to buy the rest of the reason is that the supermarket's fruit no matter from the appearance of the product, product quality, the portion of the fruit can be very reassuring to consumers. And open self-selection allows customers to have more room for choice. For our fruit chain stores, the use of unified decoration, unified store layout, unified procurement, unified distribution, and all products are cleaned, waxed, graded, packaged in the sale, can give customers the above psychological satisfaction.

3. Unique guide to consumption

Now the customer to buy fruit, completely by virtue of their own tastes and preferences to choose the fruit consumption, while ignoring the characteristics of the fruit itself and suitable for consumption of the crowd. Through the investigation of many consumers, found that almost no one can say the characteristics of pineapple and suitable for consumption of the crowd, and liver disease, stomach disease patients should eat what fruit, not suitable for eating what fruit. This shows that everyone is blindly consuming fruits. There is no fruit consumption common sense will also make a misunderstanding of sending bananas to diabetic patients with good intentions to do the wrong thing. As a fruit retailer, it is our responsibility to teach people how to consume fruit wisely. In this regard, I will be posted in each store each fruit characteristics of the poster and suitable for consumption of the crowd, and good and bad grades of the identification method, to guide everyone to healthy consumption.

4. Provide a variety of services to target different consumer groups

Fruit consumers are generally divided into self-consumption and gift-giving 2 kinds. In view of the psychological and packaging needs of the gift-giving crowd, we will specialize in the design of some folding or combination of different capacities (3g, 5g) and other packaging combinations, paid to provide consumers. In other words, customers can combine and buy fruits at will. After purchase, if you need a box, you only need to pay a certain amount of packaging fees, you can get the store's box (can be divided into birthday, visiting the sick, visiting relatives and so on several kinds), and can get a greeting card. In this way, both consumers understand the consumption, eliminating the need to buy expensive gift packages of fruit in the traveler or other merchants, but also to ensure the quality.

5. Digging deeper into the characteristics of the fruit and other consumer needs

As people's incomes increase, more consumers began to drink fresh fruit juice. In response to the needs of consumers, each fruit chain store will have a free juicer for customers to use. After purchasing fruits, customers can self-serve free water to wash the fruits and use the juicer for free to squeeze the fruits into juice. If customers bring their own containers, the company will not charge any fees. If the customer wants to bring the juice to his home, company or drink on the road, the company will provide a set of containers (including solstice cups, straws, honey, sugar, etc., and help the customer to encapsulate) for a fee, so that it is easy for the customer to bring the freshly squeezed juice to any place to drink. In terms of hygiene, every time a customer finishes using a juicer, the staff will disinfect the machine and put it in a sterilizer to ensure hygiene.

Competitors

1 change in consumer perception: whether consumers can receive this fresh way of buying fruits, because other traditional places to buy fruits have formed a habit in the minds of consumers, so it is necessary to change the consumer's concept of shopping in a short period of time, so that they can accept this business form.

2 large supermarket chains: large supermarket chains began operating fruit has been a long time, which shows that fruit consumption in the people's daily consumption has accounted for a certain proportion, but also explains the broad market, these businesses are also very optimistic about this market. Large supermarket chains have the advantage of purchasing a larger volume, lower procurement costs, higher traffic, shopping environment is better, product quality and portion are guaranteed.

Our advantage: the development of our fruit chain stores, combined with the procurement advantages of the juice business and logistics advantages, in the procurement cost will certainly be lower than it. And our due to open the store in the community, in the recruitment of some laid-off workers, for point policy support. And our shopping environment, credibility and price can compete with large supermarkets. And we will provide juicing services, fruit promotion and introduction, gift boxes and other services are believed to be large supermarkets do not have.

There are also some medium-sized chain stores and cooperation, such as the good supermarket, we can negotiate with its fruit program contracted in its supermarket to open a store in the store, pay its contracted rent and sales profit share. The other side to save the purchase cost, and business risk, but the same profit can be guaranteed, we have increased sales and show the window.

3 farmers market: generally in the form of open air. Because the stall rent is cheap, so its price may be a little advantage. But its shopping environment, product services are not, customers have little choice, and in the quality and portion are not very solid.

Our advantage: generally people go to the farmers' market are to buy some daily food and vegetables, so after buying a lot of other products, generally will not be in the purchase of a lot of fruits, because the purchase of things too much and too heavy will be inconvenient for its action. Our fruit stores are usually located in the neighborhood, which makes it convenient for residents to buy fruits. I believe that no one is willing to walk 20 minutes to buy a watermelon in the hold home, we buy this kind of fruit is more willing to buy in the home into the location.

4 peddlers: it is characterized by the flow of line strong, can push the fruit truck to the community downstairs, because there is no rental cost, so its price may be lower. The disadvantage is that the fruits sold by peddlers often have the phenomenon of lack of catty and substandard. (a), college students graduate business plan template (five) (b), college students small cost entrepreneurial project plan template (four) (c), college students innovative entrepreneurial project plan template (two) (d), college students independent entrepreneurship plan model (three) (e), college graduates employment entrepreneurship project plan model (three) (f), college students entrepreneurship plan template ( (four) (vii), college students innovation and creativity entrepreneurship project plan model (three) (h), graduates low-cost innovation and entrepreneurship project plan model (three) (ix), college students innovation and entrepreneurship project plan model (three) (x), college students computer professional innovation and entrepreneurship project plan model (two)