it is important to attract customers, and of course, the cost should also be considered. Below I have compiled five model articles for the celebration activities, I hope you like them!

1

1. Brief planning:

1. Halloween, commonly known as "Western Ghost Festival". Established in the 9th century A.D., its history can be traced back further, and it is one of the programs that westerners are keen on.

2. Long ago, the Celts in the British Isles, Ireland and France held commemorative activities for the god of death and darkness on Halloween. People dressed up as ghosts and lit bonfires in the wilderness, so that the flames could attract good ghosts and drive away demons.

3. On this day every year, many countries all over the world have grand masquerade _ and masquerade parties, and Americans have the habit of nailing pumpkin lanterns and putting them at the door with faces.

Second, the scene layout:

1. Exterior scene setting:

(1) A large banner was put at the lobby entrance on the first floor, with black cloth as the background. It says, "The Soul is Halloween, and the passion party will appear in horror on October 31." The font is extremely distorted, and skulls, blue eyes, blood from bones and so on are painted around the words.

(2) Hanging black cloth on the wall of the passage, doodling on the black cloth and drawing some ghost things.

(3) When the light is dimmed, the light bulb is changed to blue or purple.

(4) Professional makeup artists are arranged at the entrance of the first floor, wearing ghost masks and robes, preparing various paints and a large mirror to make up for the guests (voluntarily), or guests can make up themselves.

2. Layout of the field:

(1) Various kinds of white bones made of foam are arranged at the edge of the field and painted with red paint.

(2) Black cloth is hung in each open place to draw ghost things and foam ghost-making items.

(3) All floor attendants make faces.

(4) ghost painting at the bar. Make some simple decorations with foam, such as glow sticks, black or blue balloons, and drawing faces on balloons, all of which can be used as decorations, and make cobwebs by tearing white lines.

(5) Rent some straw, tie up 11 scarecrows, wear ghost robes and masks, and arrange them at various points in the venue.

(6) Two foreign ghosts (2 sets of uniforms) walked around the venue and distributed candy to the guests.

(7) Put pumpkin lanterns all over the venue or install magic balls in conspicuous places.

Third, the marketing plan of Ghost Festival:

Guests who celebrate their birthdays on October 31, 11 can get a mysterious ghost gift with their ID cards.

2. Evil spirits distribute candy to every guest who comes in.

3. The scariest makeup person will give a grand prize.

4. Guests can get a magic night gift that night until it is delivered.

(The specific situation will be discussed with relevant departments again)

5. The water bar offers special drinks: "Bloody customs are dazzling", "stunning" and "all saints and fruits spell".

6. All ladies can get a drink when they enter the venue.

7. The kitchen department launched products such as devil sausage.

model essay on the plan of celebration activities 2

1. Purpose of activities

1. Warmly celebrate the opening of KTV in this hotel.

2. Create the brand image of the hotel and its KTV as well as the credibility in terms of service, quality and operating characteristics through the celebration.

3. convey the hotel's business philosophy and service consciousness to the target consumers in various directions, and have a benign communication with consumers.

4. with the help of the opening ceremony of our KTV store, create a peak of brand communication, and then drive the business season before the year.

2. Theme of the event

1. Theme of "Please bring your songs into the recording studio and bring them back to your home"

2. Theme of "Make love with songs and make a pact with roses"

3. Time and place of the event

Time:

Venue: KTV newly opened in our hotel

Youth consumer groups

5. Activity content

1. Please bring your songs into the recording studio and bring them back to your home

As the young people, especially those who are confident in their voices, are looking forward to including their own songs, but the ordinary recording effect is very poor, we use the recording studio for their professional recording and give them to the news media (middle-and high-income people) for free.

2. Make love with songs. The date of the rose

The purpose of the single dating party is to impress each other with songs and carry the original sound to the end, so that men and women can communicate and talk with each other with songs. If you have a crush on someone, you can designate them to sing. If two boys sing the same song in pursuit of a girl, even if there are male and female friends or each other is not satisfied, you can give each other original sound recordings.

Remarks: This activity is mainly aimed at people who pursue cultural taste and quality of life, and it is suitable for people who get together or celebrate anniversaries.

features: cultural taste, easy to cause controversy, and conducive to media speculation.

VI. Promotion of activities

1. Focus time of promotion: one month before opening

2. Means of promotion: do a good job in advertising and publishing information about related activities in influential radio stations, newspapers and news media in this city.

VII. Opening Promotion Plan

(1) Corresponding discount: All drinks will be 31% off on the opening day, but discounts can be given under special circumstances according to the number of customers and the economic strength of the boss on that day.

features: emotional communication highlights the festive atmosphere, which is easy to cause consumers to change their brand and image again, and can form an affordable concept in consumers' minds.

(2) economic combination: at the time of opening, combine a variety of economical, affordable and fast service packages, and clearly mark the price. You can use the hotel discount card. One card is dual-purpose and convenient for customers.

features: spread to all consumers _ _ KTV in this hotel is also a place suitable for consumption.

(3) issue hotel universal discount cards. At the time of opening, the first priority is to be affordable, so that consumers feel cheap and suitable for them to enjoy, the same cost, different enjoyment, the decline in drinks, and the quality of service can not be reduced. During the opening period, all customers can give away a free KTV and hotel universal discount card as long as they spend over RMB. In order to operate the hotel in the future.

VIII. Precautions for activities

1. Publicity leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience.

3. Make the sales target of the activity, and all the staff of the hotel should do a good job in sales.

4. In the hotel KTV, corresponding arrangements can be made to render the atmosphere.

5. The restaurant and guest room of our hotel can be combined to promote sales at a discount, so as to enhance the influence and attraction of this activity.

6. During the activity, all departments make good preparations and provide perfect service for the guests.

Model essay on the plan of store celebration activities 3

1. Theme of the activity

"Celebrate your anniversary with gratitude"

You can choose to play emotional cards and launch a series of preferential activities and public welfare activities around the theme of the activity. The former is to increase passenger flow and increase sales; The latter is to establish a good image of enterprises among community residents and win the loyalty of customers.

II. Contents of activities

(1) Free items

1. Free blood sugar test and blood pressure test

2. Customers born on the day of the celebration can receive 66 yuan vouchers with a copy of their ID cards. The vouchers have no restrictions on their use conditions and can be fully deducted without change.

3. In conjunction with nearby community hospitals, customers can go to the hospital for free physical examination with the invitation letter issued by the pharmacy.

(2) preferential items

1. Discount, you have the final say: during the activity, customers who buy goods in pharmacies can specify a product and enjoy a discount of 8.8%, thus avoiding the phenomenon that discounted drugs are not used by customers, but the drugs used by customers are not discounted, so that customers can really enjoy the benefits.

2. The price is up to you: during the activity, a commonly used medicine is launched every day, and customers can specify the price at any price between 1 yuan and RMB -11.

3. As long as customers enter the store, they will send 511 yuan electronic coins, which can be used in special health care products and medical devices. Electronic coins can be used to arrive in 51 yuan in 211 yuan, in 81 yuan in 311 yuan and in 121 yuan in 411 yuan ... Electronic coins are valid for one month, but they are only issued during the activities.

(3) Public welfare projects

On the anniversary day, the pharmacy can set up a small stage at the door, and the pharmacy clerk will perform his own entertainment programs, such as songs, dances, sketches, etc., for the lonely elderly in the community, and at the same time, the pharmacy members and community residents should be invited to participate.

3. Publicity and promotion

1. Distribute DM forms to community residents near pharmacies, and design a practical manual to introduce the prevention of some common simple diseases and life reminders.

2. put up posters and banners in prominent positions in various communities to play out the theme of the celebration.

3. The publicity department of public welfare projects should unite with the neighborhood committees nearby.

4. store arches, POP posters, display stands, ink painting, flag hanging and other publicity and radio publicity, to create a festive atmosphere from visual and auditory aspects.

5. website promotion

6. wechat promotion, public platform publishing activity information, all employees' circle of friends sharing

7. SMS promotion

8. telephone promotion

4. Precautions

1. The quantity, place and completion time of all materials should be clear and completed in strict accordance with the time node.

2. The division of labor among personnel is clear and clear, and training is conducted before actual combat.

3. The specific activity flow and arrangement should be as detailed as possible, and can be rehearsed in advance to find problems in time.

4. ensure that the number of products participating in the promotion is sufficient.

5. Strong execution.

model essay 4 on celebration activities

1. "Extraordinary 1+2 plan"

In beauty salons, many people choose beauty salons based on the recommendation of their surrounding relatives and friends. "Beauty" is also a topic often mentioned in women's parties. This "Extraordinary 1+2 Plan" is based on the above design: existing members can take two friends or relatives for a VIP experience for free during the activity, and they can enjoy a high-level discount (such as 31% discount), while existing members without friends or relatives can enjoy a low-level discount (such as 21% discount).

after the free experience, if this relative or friend decides to join the membership/treatment card on the anniversary day, the membership card fee/treatment card fee will only be 21% or 11% off (depending on your specific situation), and some skin care products will be presented to the new members and recommended members. The existing treatment card guests can take 1 friends or relatives for a VIP experience for free during the activity, and they can enjoy high-level discounts (such as giving a care), while the existing treatment card guests without friends or relatives can enjoy low-level discounts (such as discounts). After the free experience, the situation is as above.

Features of the scheme:

1. For the old members, as soon as they are in favor, they will have a free VIP experience, and everyone will be happy when they go! Secondly, I have not only advanced discounts, but also skin care products. Third, if the recommended relatives and friends really join the membership, they also have face.

2. For the recommended relatives and friends, there is no need to feel "free" when there are existing members with them; Second, there is a special discount for joining the membership in the celebration.

3. Generally speaking, most of the existing members are high-end people, and people are divided into groups. The friends they bring must have great sex and economy with the existing members, and the existing members also want their friends to join the members (both emotionally and rationally, right? ), I may have always wanted to recommend it to my friends, but I didn't have a chance. Therefore, under the careful care of beauticians, the preferential treatment of beauty salons, and the emotional persuasion of friends, the membership rate is very high.

and it may be the case that members bring new members, patients with treatment cards bring new patients with treatment cards, and these patients with treatment cards are all potential members. Note: This plan can also be a member only, not a treatment card guest. Design more prices such as 12, 121, and 211 to make it easier for people to remember this "extraordinary 1+2 plan"

Second, the "time machine" maintenance plan

People come to beauty to make themselves look more beautiful and younger. The age of 31-51 is a "panic period of aging" in a woman's life. They are very concerned about whether there are two wrinkles around their eyes and foreheads, whether there are a few spots on their faces, and whether they care about their bags under their eyes ... And they deliberately compare themselves with women of the same age around them. Are they the "ones who look the youngest" in social circles?

Therefore, this "time machine" plan is designed for women's fear of aging: members who join during the activity can not only enjoy preferential treatment and all the rights of members, but also take the "time machine maintenance shuttle bus" for free, the "time machine" maintenance plan initiated by _ _ beauty salon, with a limit of 51 people (depending on the specific situation). Special maintenance is carried out for 1 months or 1 years for a part of women that is prone to aging, so as to slow down aging. This plan mainly lies in technical discussion. The beauty salon owner can discuss with the beautician whether it can be adjusted internally or externally, as long as it can delay aging. Now, according to scientific findings, there are too many things or formulas that can delay aging, but it is a bit troublesome. Most people have no energy to manage these because of their work and family (so they go to the beauty salon! ), there are quite a few people who are not sure about its effect. Therefore, many things that are beneficial to health and beauty, such as massage technique, medicinal materials and formulas, are not persisted. So this scheme is still very feasible.

program features:

1. "Slow down aging"-directly reaching the hearts of consumers, which is very tempting!

2. If the "Time Machine" maintenance plan is feasible and successful, it can not only be bundled with the membership card to increase the sales of the membership card, but also can be used as a product alone to increase profits and cash.

Third, there is a "U-Card Upgrade Plan" specifically for patients with treatment cards.

Some customers prefer to spend treatment cards individually rather than become members, even if the latter is more economical. Because the needs of these people are very direct, they often have needs first, and then look for services to solve them according to their needs. Just like some people prefer to deal with fixed-line, mobile phone and broadband services of telecommunications alone rather than a huge package, in fact, the latter is cheaper than the former-according to my observation, most people do. The reason here is somewhat similar to that of membership cards and treatment cards.

① People have a demand for A, but they are not sure whether there will be a demand for B in the future.

② People have the demand of A, and after meeting it, they have the demand of B. At this time, they should apply for an A+B package again.