Model essay on marketing plan of hotel's New Year's Eve activities

In order to ensure the orderly and effective activities, it is usually necessary to prepare an activity plan in advance, which refers to the planning documents made for an event. How should we make an activity plan? The following is a sample essay on the marketing plan of hotel New Year's Eve activities, which I collected for your reference only. Welcome to read it.

marketing plan for hotel's New Year's Eve activities 1

1. Two-festival promotional activities Purpose

Through a series of promotional activities such as creating the restaurant's atmosphere, discounts and live interaction during the Christmas New Year's Day, the purpose of increasing the sales revenue of the restaurant during the two-festival period is achieved, and at the same time, the brand awareness of the restaurant in the region is improved, so as to provide a good corporate image and high-quality products and services in the eyes of consumers, especially the general public, for the New Year's Eve dinner of hotel restaurants.

Second, the time of two-section promotion activities

21xx February 24th (Monday X) to 21xx October XX

Third, the theme of two-section promotion activities

Christmas theme: blue dream Christmas, affectionate restaurant

New Year's Day New Year's theme: New Year's new atmosphere, Great feedback from customers in the restaurant in the New Year

IV. Two-section promotional activities

Activity 1 "Celebrating Christmas and Welcoming the New Year" special cultural wall

On one side of the restaurant lobby, the special cultural wall of "Celebrating Christmas and Welcoming the New Year" was specially made to decorate the festive atmosphere of the hotel restaurant in this special way. The whole cultural wall was covered with snowflake pendants, Santa Claus statues, golden garlands, little stars and so on, and it was also beautifully pasted. Employees in the hotel restaurant write down their wishes for Christmas and expectations for New Year's Day and New Year's Day on the cultural wall, and customers can also write their own messages on it. The active cultural atmosphere makes everyone feel confident at the arrival of the New Year.

Activity 2: Singing Christmas Choirs to Send Blessings

The staff of the restaurant formed a Christmas Choirs to send Christmas Eve's blessings to every guest who came to the store in the restaurant lobby and other areas. The blue lights, blue spheres and blue shuttle space with the blue theme formed a wonderful and imaginative picture with the plant Christmas red, and there was a blue ocean everywhere. That night, the Christmas choir shuttled through the dinner of the Christmas party. They were dressed in red and white robes, and happy songs floated in the sky, bringing a little warmth to the crisp Christmas Eve this year. Marketing plan of the hotel's New Year's Eve activities 2

1. Theme of the activities:

Carnival Double dan Festival

2. Activity time:

February 8 to October 1

3. Venue:

Las Vegas Club on the second floor and Sports Club on the third floor

4. Activity content: (Note: by wine merchants.

B, the planning department designs Christmas cards, which are distributed by the entertainment department. For some important customers or customers who have long-term consumption agreements with the hotel, (each Christmas card is accompanied by a KTV rent-free voucher or a 2 yuan cash voucher, and the specific guest list is distributed by the business department after being counted by General Manager Luo and submitted to the General Office for approval. Attached is the new year desk calendar, the specific content of Christmas and New Year activities) to increase communication and exchanges with guests and enhance their desire to come to Jiangdu for consumption. This coupon is valid from February 18 to October 1 of the following year (except February 24, 25, 26, 31 and January 1).

C, charge tickets (the price is not fixed) per person (one Christmas gift package) on Christmas Eve on February 24th and 25th.

D, Christmas lucky star selection activity:

Time: February 24th at 12: 11;

location: sports music bar on the third floor;

On Christmas Day, Christmas costumes are set up at the entrance of the second and third floors. Guests can buy them freely, play Santa Claus and participate in the selection of Christmas lucky stars.

On Christmas Day, all guests can get two votes (five-pointed star stickers) when they buy half a dozen designated beers, and so on, and the more they buy, the more they get;

The selection activity was officially held at 12: 11, and the guests who participated in the selection surrounded the audience and were selected by the on-site guests. If the five-pointed stars were stuck on the body the most, they would become the lucky stars of Christmas that night, and they would receive a grand prize sponsored by the beer company (the specific prizes are undetermined) and a dozen designated beers.

The selection of Christmas lucky stars can promote the climax of beer purchase for guests. It is suggested to set a grand prize to increase the attraction.

e. coupon: (February 1, 2118-24) (except February 24, 25, 26, 31 and January 1).

All guests who spend more than 6 yuan (including 6 yuan) in KTV will be given half a dozen designated beers+a Christmas gift package and a New Year desk calendar;

All guests who spend more than 8 yuan (including 8 yuan) in KTV will be given a dozen designated beers+a Christmas gift package and a New Year desk calendar;

every guest who spends more than 13 yuan (including 13 yuan) in KTV will be given a cash coupon of 1 yuan+half a dozen designated beers+Christmas gift package and two New Year desk calendars, or two dozen designated beers+Christmas gift package and two New Year desk calendars; All guests who spend more than 18 yuan (including 18 yuan) in KTV will be given a cash coupon 2 yuan+a dozen designated beers+a Christmas gift package, and more than two cash coupons for the New Year desk calendar. The validity period is 15 days from the date of the spontaneous coupon;

On F and 2425th, Christmas guests were invited to perform and distribute Christmas gifts on the spot;

G, Happy Christmas Entertainment

Time: February 24th

Location: Beauty Bar on the second floor

On the night of Christmas Eve, two men and two women were selected by the Administration Department and the Security Department to wear Christmas costumes and hold a series of Christmas entertainment activities;

(1) ring game: beer, color spray, Christmas gift bags, Christmas dolls, etc. are placed on the ground, and guests throw rings 4 meters away and win prizes if they win;

(2) glass ball clamping game: guests can go to the gift point to collect prizes after clamping the glass balls in the box within a specified time (3 seconds);

(3) Dice-throwing game: A security guard is appointed by the security department, dressed in Christmas costumes as the champion, and placed with half a dozen beers, Christmas gifts, color jets, Christmas dolls, etc. Guests can use beer, or go to the gift sales point to buy Christmas gifts as beating capital, and go forward to fight with the champion, and the winner will get the corresponding prize, and the loser will lose the beating capital, that is, the latter will make up for it;

H, Christmas countdown:

5 minutes before 12: 11 that night, the emcee will preside over the countdown;

When the countdown is 1 seconds, all the waiters drive the guests to the climax, and count down 1 seconds loudly with the emcee to stir up the atmosphere at the scene;

When the countdown is 1 seconds, all the DJs and dancers throw Christmas dolls and Christmas gifts at the surrounding guests. It is allowed to spray colored stripes in the middle of the ballroom at 12: 11

i. Christmas Lottery (the designated beer company sponsors prizes)

Time: 12: 11 on February 25th

Location: Las Vegas Club Hall;

a lottery box is set up at the information desk on the second floor, and every guest who buys a dozen designated beers can get a lottery ticket (and so on);

Prize setting: (the prize is undetermined)

J. On Christmas Day, the hotel will send 12 tall security guards to play Santa Claus, and the entertainment department will send 12 clients to play Christmas angels to distribute Christmas gifts around the second and third floors of the hotel;

K, New Year's Day masquerade ball (best costume and dance award selection activity):

Time: February 31th; Venue: Las Vegas Club on the second floor;

Set up a mask selling point at the entrance of the second floor:

On the evening of February 31th, guests can dress up freely or go to the mask selling point to buy masks needed for the party and participate in the masquerade contest held by our hotel; Awards:

(1) first prize (best dance), one free coupon for karaoke in big room+one cash coupon for 2 yuan+a dozen beers

(2) second prize (best makeup), one free coupon for karaoke in middle room+cash coupon for 1 yuan+half a dozen beers

(3) third prize (best comedy), 2 yuan cash coupon+.

(2) When the countdown is 1 seconds, all the waiters drive the guests to the climax, and count down 1 seconds loudly with the MC to stir up the atmosphere at the scene;

(3) When the countdown is 1 seconds, all DJs and dancers throw dolls and gifts at the surrounding guests, and spray colored stripes in the middle of the ballroom at 12: 11.

M, program part:

(1) Christmas programs and dances are arranged in the lobby on the third floor to promote the Christmas atmosphere;

(2) The background music of the lobby on the second and third floors on Christmas Day is mainly Christmas music;

(3) On Christmas Day, singers mainly sing Christmas songs and throw Christmas gifts at guests;

(4) Christmas guests are mainly Christmas greetings and jokes.

V. Environmental layout

(1) The trees outside the parking lot are covered with stars, and the green belt at the entrance of the hotel is covered with stars (before February 1);

(2) Two pictures of Christmas publicity are painted on the exterior wall of the hotel, and eight banners of hotel activities are hung on the exterior walls on both sides:

(3) Christmas flowers are filled on both sides of the hotel gate, Christmas POP is made above the gate, Christmas garlands are hung, and Christmas snow scenes are sprayed on the glass door;

(4) There is a 4-meter-high Christmas tree in the center of the lobby, surrounded by several small Christmas trees and Christmas huts, which are covered with Christmas gifts and stars.

(5) A 1.8m-high bubble Santa Claus is placed at the elevator entrance, surrounded by Christmas flowers;

(6) The stairs from the first floor to the second floor are made into a Christmas arch with Christmas grass, and the stair handrails are covered with Christmas grass;

(7) A 2.5-meter Christmas tree at the entrance of Las Vegas, covered with stars and Christmas gifts, surrounded by Christmas gifts, with a group of Christmas POPs on it, Christmas decorations hanging from the ceiling, and Christmas garlands and decorations hanging on the surrounding walls;

(8) Make a set of landscape pictures of the cream Christmas cake house at the entrance snack stall (the western chef is responsible for making);

(9) In Las Vegas, the head of Santa Claus and Christmas garlands are hung on the pillars, the Christmas snow scene is drawn on the entrance wall, and a 3CM small Christmas tree is placed on each table in the hall, and Christmas ornaments are hung on the ceiling;

(11) On the third floor, a Christmas tree of about 3 meters is placed at the elevator entrance. The tree is covered with stars and Christmas gifts, and surrounded by Christmas gifts. A group of Christmas POPs are made on the door of Tile Bar, surrounded by Christmas vines, and the three-dimensional head of Santa Claus is pasted on the columns on both sides, and the snow scene is made with the foam.

(11) A round table is placed in the bar on the third floor, covered with white cloth, on which a homemade sika deer is placed, and a Christmas hut and a gift bag are placed next to it;

(12) Christmas garlands are hung between iron columns on both sides of the lobby on the third floor, which are surrounded by dragon-shaped Christmas flowers. Pictures of Santa Claus, Christmas garlands and Christmas decorations are pasted on the columns and walls, and a 3CM Christmas tree lamp is placed on each table.

(13) Christmas pictures, Christmas flowers and Christmas garlands are pasted on the corridor walls of KTV rooms on the 3rd and 4th floors. Christmas decorations are hung on the ceiling of the corridor, appropriate Christmas decorations, Christmas grass and Santa Claus head are hung in each private room, and 3CM Christmas tree lights are placed on the table;

(14) A 1.5m golden Christmas tree is placed at the elevator entrance on the 6th and 7th floors, surrounded by Christmas gift packages, and a Christmas wreath is pasted above the elevator on each floor. Some pictures of Santa Claus are pasted on the corridor wall of the guest room floor.

(15) On the second floor, where motorcycles are placed, a 1.5-meter-high spotted sika deer is placed, and 8 small Christmas trees with a height of 5CM are placed around it, as well as Christmas huts and Christmas gift bags;

(16) There is a 2m-high Christmas tree in the staff recreation room, which is full of stars. Christmas gift packages are piled up under the tree, and pictures of Santa Claus are hung on the office wall. Marketing scheme of hotel's New Year's Eve activities 3

1. Purpose of the activities:

1. To thank new and old customers for their strong support to our hotel, we will use the favorable business opportunities of New Year's Day to give back to our new and old customers, so as to stimulate them to continue spending, so as to achieve the stable growth of our hotel's turnover and finally achieve better profit objectives.

second, the activity time:

January 1, 21xx

third, the activity place:

Chinese and western restaurants and guest rooms

fourth, the theme slogan:

Meet at the Regent 212

fifth, the activity content:

(1) Western food:

.

2. Customers who spend all of 3 yuan at one time on New Year's Day will be given a single breakfast coupon for western food.

3. Customers who spend all of 6 yuan at one time on New Year's Day will be given a coupon (with this coupon, they can get a 61% discount on the retail price).

(2) Chinese food:

1. All customers who consume Chinese food on New Year's Day will be given an Olympic commemorative card.

2. Customers who spend money in the Chinese restaurant on New Year's Day will get a western breakfast coupon when they spend money in 5 yuan at one time.

3. When the private room is fully consumed in 1 yuan at one time, you will be given a 1 yuan cash coupon (this cash coupon can be consumed in any business area of the hotel).

4. If you spend at least XX yuan at one time on New Year's Day, you will be given a VIP card.

5. On New Year's Day, when Chinese food is consumed in 3 yuan at one time, a standard room will be given for one night.

6. If you spend at least XX yuan on Chinese food on New Year's Day, you will get a ticket for the Olympic Games (see the ticket price list for details, attached and to be determined).

(3) Guest Room:

1. Every guest who stays in the guest room on New Year's Day will be given an Olympic commemorative card.

2. Individuals staying in rooms on New Year's Eve will be given a 21% discount on the retail price, and a fruit basket and an early meal coupon will be given.

3. If you open 8 rooms at one time on New Year's Eve, you will be given a ticket for the Shanghai World Expo. Marketing plan of hotel's New Year's Eve event 4

1. Event time:

February 21th-October 11th

2. Event theme:

Meet xx, and enjoy the discount on Christmas Day and New Year's Day

3. Description of the event:

February 25th every year is Christmas Day, which is the biggest festival in western countries, and can coincide with New Year's Day.

IV. Purpose of activities:

Through the planning activities of Christmas and New Year's Day, the hotel's popularity will be expanded, the emotional connection with business customers will be strengthened, and the catering consumption of residents in surrounding areas will be guided, thus achieving certain economic and social benefits.

5. Layout of the venue:

A. At the door: a waiter dressed as Santa Claus stood at the door to greet the guests, and a fruit candy was given to small guests under the age of about 11.