item 1: choose the right industry to join

in recent years, there are not a few new popular chain brands, but many brands disappeared after a short time. It can be said that the brands of franchise chains have to be reshuffled almost every year, which undoubtedly increases the difficulty of choosing franchise chain entrepreneurs. Therefore, when choosing to join the industry, we must stand the test of the market: the chain operation system has been at least 5 years.

Item 2: The higher the joining requirement, the greater the chance of success

Joining a chain operation saves the trouble of not finding an entrepreneurial project for those who want to start a business, and it is indeed a shortcut to success. According to a survey, 81% of independent shopkeepers in Japanese retail industry closed down in the first year, and only 8% can last until the fifth year; However, only 21% of chain stores closed their business in the first year, and 77% of chain stores can survive to the fifth year. This survey proves that "joining must be more cost-effective than starting their own business." But these data do not mean that you will be 111% successful after joining.

according to the survey, it is more secure to find a competitive chain brand with a certain experience in opening stores and a certain number of chain stores or at least five years of development. Some emerging franchise systems have not been developed in the market for a long time, have not experienced the market, and their customers' consumption habits have not yet been developed, which is easy to cause the illusion of temporary business prosperity. When choosing a weak chain brand, although you can pay less for joining, you can enjoy less resources and help from the headquarters. Many things have to be taken care of by franchisees themselves, and their competitiveness is naturally weak.

Competitive chain brands naturally have high requirements for joining because of their good development prospects. However, it should be understood that brands with stricter joining conditions often have a more complete joining system and stronger financial resources and strength, but they are more capable of ensuring the profits of franchisees. Because of this, the more reputable chain enterprises are, the more rigorous they are when selecting franchisees.

Item 3: It is best to "face to face" with the chain headquarters

There are many chain enterprises now, and the profits of franchise stores in previous years are considerable, which makes some emerging chain enterprises and franchisees more impetuous. Some entrepreneurs are eager to start a business, and only listen to some promotional materials of chain enterprises and hastily sign up to join. When there is a dispute, they find that the chain headquarters is smaller than their own stores, or even an empty shell, and they have no ability and experience to solve the problem of stores. Therefore, it is very necessary to go to the headquarters and its franchise stores in person to collect first-hand on-site information, and personally recommend jazz steak.