199665438+On February 3, Changsha Jin Rong Science and Trade Co., Ltd., the predecessor of Hunan Jin Rong Enterprise Group Co., Ltd., was incorporated in Changsha High-tech Development Zone with a registered capital of 500,000 yuan. Li Wenjin and Liu Meirong, the two founders of the company, led a team of more than a dozen people and started the road of starting from scratch in Jin Rong.
The following year, the company's "KORO" South African mine imported from Australia made its maiden voyage to Beilun, Shekou and Zhanjiang, which was the first commercial operation example of "unloading three ports with one ship" in China. The innovation of business strategy has won the company a place in the iron ore import and export market with strong strength and fierce competition.
Second, the rumbling day-the tidal business kingdom, showing its head.
1998 to 2000, the company successively established ore trade cooperation with large steel companies such as Liugang, Xianggang, Lian Gang and Shanghai Baosteel, and carried out steel sales cooperation with the above companies, becoming a leading mineral raw material agent supplier and steel sales agent in Hunan.
In the meantime, in order to meet the growing business needs, the company established Chongqing Jinjun Trading Co., Ltd. in Chongqing, and acquired Dutch Sanxiang Continental Co., Ltd., which mainly cooperated with domestic steel sales and international resource procurement; 1999, Changsha Jin Rong trading co., ltd changed its registration to Hunan Jin Rong trading co., ltd.
After five years of hard work and accumulation, the company successfully obtained the "foreign trade import and export operation right" granted by the Ministry of Foreign Trade and Economic Cooperation in 200 1 year, and the import ore trade volume exceeded160,000 US dollars, becoming a significant force among the Hunan-Hunan trade kings.
Third, a small experiment-high-tech incubation sowing new business opportunities
At the end of last century, technology incubation was still a "new term" for private enterprises. At that time, most incubators were developed and operated by the government. For various reasons, few private enterprises are willing to invest their funds in the technology incubation industry with high threshold, high cost and slow income. However, in this context, Jin Rong Group started a new attempt in the field of technology incubation.
200165438+February, the M2 group of Torch City in Changsha High-tech Development Zone held a public auction. The Group purchased 25,000 square meters of real estate of M2 Group for RMB 2,654.38+0 million, and invested RMB 30 million to rebuild and build Jin Rong Science Park.
In May 2002, Hunan New Jin Rong Science and Technology Incubator Co., Ltd. was incorporated, Jin Rong Science and Technology Park was opened, and the high-tech incubator project was signed; In August, the first incubation project of incubator company-intelligent counting device was successfully trial-produced. Since then, the group has set foot in the field of high-tech incubation, laying the groundwork for the future industrial structure transformation.
In June 2003, 165438+ 10, Hunan Jin Rong enterprise group co., ltd was formally established with a registered capital of 50 million yuan. In 2005, Jin Rong Group entered the "Top 500 Private Enterprises in China".
Fourth, expand the territory-diversified development casts the territory of Jin Rong
In order to promote the long-term, stable and sustainable development of enterprises, on the basis of the steady growth of mineral trade and steel trade, the Group has also made business explorations and attempts in many fields. Adhering to the principle of compound and diversified development, the Group has successively carried out the business development of industrial materials, nonferrous metal smelting, catering and entertainment, port logistics, land and water transportation, tourism development, real estate development, science and technology incubation and other projects, laying a solid foundation for the development and growth of the Group.
1. Industrial materials:
From June 5, 2000 to 10, the "Kai Nuo Industrial Park" invested by the Group was completed and put into operation, mainly engaged in the production of R&D and "Kai Nuo" brand environmental protection furniture paints, environmental protection coatings and heavy-duty anti-corrosion paints. In the same year, Kai Nuo Company was recognized as a "high-tech enterprise" by Hunan Science and Technology Department.
In June 2004, the company established Loudi Jincheng Industry and Trade Co., Ltd. with a registered capital of 5 million yuan, mainly engaged in hot-rolled coils of Lianyuan Steel, with a monthly output of 2,500 tons.
2. Non-ferrous metal smelting:
The Group established Hunan Nonferrous Metals Co., Ltd. in April 2002, mainly engaged in nonferrous metal smelting and rare and precious metal recovery, and has now formed an annual production capacity of crude lead 10000 tons, electrolytic lead of 8000 tons, refined bismuth of 800 tons and silver ingots of 50 tons.
3. Steel trade:
In February, 2003, the Group reorganized the Iron and Steel Company and established Jin Rong Iron and Steel Company in Hunan, covering East China, Central China and West China. On the basis of Changgang Branch, Zhugang Branch and Chongqing Jinjun Trading Company, Shanghai Youzhuo Trading Co., Ltd., Wuhan Jin Rong Iron and Steel Co., Ltd. and Jiangxi Hualing Industry and Trade Co., Ltd. were established.
4. Catering and entertainment:
In September, 2002, Changsha Jin Rong Catering and Entertainment Co., Ltd. was established and "Jin Rong Restaurant" was opened.
In August, 2006, Jin Rong Restaurant officially opened its second restaurant in the world.
5. Port logistics:
In 2003, Xiangtan Shuntong Bulk Cargo Handling Co., Ltd. was established as a joint venture with Xiangtan Iron and Steel Group and Xiangtan Shipping Company. Established Changsha Jingang Wharf Co., Ltd. with Changsha Xingang Co., Ltd. and Lianyuan Iron and Steel Group Co., Ltd.; Establish Hunan Shipping Co., Ltd. together with Hunan Ocean Shipping Group and other units; The following year, Yueyang Port Company and Valin Group jointly acquired, and Yueyang Huarong Port Company was established, mainly engaged in port and logistics business.
6. Ground transportation:
On June 5438+ 10, 2004, the Group established Hunan Xiangjiang Shipping Co., Ltd. with Lian Gang, Xianggang, Hunan Ocean Shipping and Changsha Xingang. The following year, 10,000-ton freighters "Xiangjiang 1" and "Xiangjiang 2" were successfully launched.
In May 2005, Jin Rong Automobile Transportation Company was established.
7. Tourism development:
In June 2005, the company signed a tourism cooperative development project in Zhang, Hunan, and obtained the right to develop and operate tourism in Zhang Scenic Area for 50 years. In August of the same year, Hunan Zhang Tourism Development Co., Ltd. was registered and put into operation in the scenic spot.
8. Real estate development:
In July 2005, the company successfully won 48 mu of Lugu plot in Changsha, and the "Hunan Chamber of Commerce" project was launched.
In September 2006, the company signed a contract for the old city reconstruction project of Liling Central Commercial Plaza; In February 65438, Liling Jin Rong Real Estate Co., Ltd. was incorporated, and the renovation project of Liling Central Commercial Plaza and Lijie Road entered substantive operation.
In March 2007, the company acquired and reorganized Liling No.3 Construction Engineering Group Company, and the real estate business was further promoted to construction.
From June 5, 2009 to 10, the Jinrong Yufeng project, a commercial and residential project under the Group, was officially launched.
9. Technology incubation:
In June, 2003, Changsha High-tech Development Zone held two property auctions of 1 and M 1 group, and the group successfully won two properties of M 1 group on the basis of M2 group, which constituted the scale of Jin Rong Science Park today.
On June 5438+065438+ 10, 2004, the group signed a 280-mu land supply agreement with Changsha High-tech Industry Corporation, and officially launched the Lugu International Industrial Park project. In September 2006, Lugu International Industrial Park signed a contract with Changsha Zhong Yi Electronic Appliance Co., Ltd., announcing the successful introduction of the first enterprise in the park; Up to now, there are more than 200 enterprises in Lugu International Industrial Park.
In June 2005, Hunan New Jin Rong Technology Incubator Co., Ltd. was officially renamed as Hunan Lugu Technology Incubator Co., Ltd., mainly engaged in technology incubation and park development.
On September 20 10, the group signed the Zhuzhou Yunlong headquarters science and technology park project with a total development area of more than 2 million square meters.
Fifth, the second venture-successful transformation, future strategic victory.
The financial crisis in 2008 hit the world economy hard, especially the import and export trade and steel trade. To the surprise of the outside world, Jin Rong Group magically made a strategic decision on the eve of the financial crisis: reducing the import of ore raw materials and selling a large number of steel products whose prices are still soaring. On the eve of the bursting of the economic bubble, this seemingly large loss adjustment made the group successfully avoid a disaster and pushed the group to start a strategic transformation road that determines the future direction of the enterprise.
In 20 10, after three years of industrial structure adjustment and development mode transformation, the group finally completed the strategic transformation layout with real estate industry, technology incubation industry and trade logistics as its three core industries.
At present, the Group has successfully completed the development and layout of more than 10 large-scale industrial parks and commercial and residential projects on the basis of ensuring the traditional advantages of the trade and logistics sector, and expanded its business fields to high-tech investment, financial services, property management, restaurant chains and other professional fields, realizing holding and equity participation in more than 10 companies, with total annual sales exceeding 6 billion yuan.
In the new period, under the careful planning and operation of the leading group with the chairman as the core, Jin started a more magnificent second pioneering course. Adhering to the core concept of "Honesty is golden, innovation is proud", relying on industrial operation and capital operation, the company fully implements the development strategy of corporate brand, culture and human resources, and is determined to build the first brand of domestic science and technology incubation and park economy with "integration of science and technology services, chain of park economy and standardized management", build a group of industry or product brands with popularity, reputation and loyalty under Jin Rong Group, and become a private enterprise with the most sense of social responsibility and mission.