-Take the modern enterprise system with corporate governance structure as the construction soul, gather top professionals, build excellent management team, make the company's system, mechanism and human quality achieve a high degree of unity, and accelerate the development process of kiwifruit industrialization in China.
-People-oriented, driven by the realization of employees' prospects and corporate dreams, strengthen the construction of employees' ideological quality, cultural quality, professional quality and professional ethics, so that every employee can love their jobs, be brave in innovation and work hard to achieve the goal of self-achievement and winning the World Expo.
-Based on the original resources of wild kiwifruit in Yichang Three Gorges, using modern bioengineering technology and unique patent formula, the original ecological kiwifruit wine with noble and elegant quality, healthy nutrition and fashion was brewed for 2 1 century.
—— Take Huazhong Winery, Bijiaren and other series of kiwifruit dry wines as the fulcrum of brand building, realize the transformation of traditional drinking culture, advocate the revival and prosperity of China fruit wine culture, and strive to create the first brand image of original ecological nutritious kiwifruit wine in China.
Enterprise spirit: elite focus, dare to struggle, blaze new trails, win-win cooperation.
Business philosophy: develop ecological agriculture based on biotechnology and improve the quality of life.