A new brand of liquor marketing methods are:

1, access to the market

Generally beginners will pick the second and third tier cities to start a business, access to the market should be in accordance with the county after the city and then the provincial capital city of the standard. A small wine brand to get a county market, there will be three to five million volume, a city will appear two to three million volume. But the new brand in the early development of the capital is not abundant, need to create a model county first, to promote the sales volume of goods and fame.

Based on the operation of the sample market, to create a high brand image and brand effect to obtain the nearby county and municipal markets.

2, channel development

The sales channel of liquor is still the main catering, especially BC type of restaurant, followed by tobacco and grocery stores.

Food and beverage outlets must be forced to penetrate, and stage marketing activities, marketing promotion and shaping customer tastes, drive consumption. Second and third line of new brands in the regional market catering approach is not perfect, do not run marketing channels recklessly.

3, terminal maintenance

In terms of the new liquor, the salesman on the terminal customer multi-faceted excellent service and maintenance of customer relations is also the key to marketing. Enterprises to develop efficient road through the maintenance of the map, the salesman according to the route to carry out regular maintenance.

Salesmen should ensure three diligence: foot diligence, more food and beverage terminal maintenance of customers, grasp the product competitors' development trend. Hand diligence, more hands to adjust the product placement parts and look, help businessmen to do miscellaneous. Eye diligence, more to see the commodity placement settings, promotional activities program, immediately to the superior leadership to exchange commodity status.

In the maintenance of the terminal at the same time, but also to enhance their own Internet market penetration, the realization of unified timely delivery, price consistent management content. To give more to the store and service students to publicize the brand concept and merchandising self-confidence.