brief introduction
Simulated dishes are "props to provide consumers with impressions", just like the "posters" of Peking Opera Theatre. The photo of the protagonist is the largest, followed by the small photo of the supporting role and the text introduction of the staff. When the audience sees this "poster", even if they don't know the plot, they can instantly form a judgment through the size of the "area" of the role publicity photo, its appearance time and the importance of the role. This also shows that the main function of "poster" is not to publicize the plot, but to stimulate the impression of consumers through the actor's popularity, so as to attract the audience with the purpose of "Oh, this play is his work, I want to see it …".
In fact, the role of simulated dishes is similar to that of "posters". The making of "Zhajiang noodles" is done with fine rubber strip close to the "noodles", and "kelp" is imitated with black plastic sheets, which only emphasizes the "impression" that has been preserved in the minds of guests. So customers will say to us from a distance, "Ah, is this true? How did you do that? Is it the same as the real thing? " . But after careful analysis, some people will say, "It turned out to be fake, it's not like this!" Wait a minute. Actually, simulated dishes only "attract customers' attention", which is a relative concept. What we provide is not an "exact model that completely restores the real thing" (the price difference between the exact model and the simulated dish is 10 times). The simulated dish is used to show a "general view" macro prop, provided that the details of each component cannot be observed in detail. Model product is a collection that causes "impression and impression combine to produce * * * sound".
Props to stimulate imagination
The simulated plate is not an accurate model. Does that mean it doesn't matter if you don't like it? The answer is no, a good food model can make up for the lack of similarity with "spirit likeness".
In fact, when most guests see the simulated food, driven by past experience and imagination, the color, shape and taste of the food have been formed in their minds, and at this time, "I really want to eat!" "This doesn't look delicious" and so on. Simulated dishes are used as "props to arouse imagination"
In hot summer, when I was thirsty, I saw the advertising flag of cold beer. This has aroused most people's yearning for cool beer. If you put a shiny transparent beer model next to you, you will immediately have the urge to "really want a drink." As a simulated dish, its real publicity effect is not "how similar the model is to the real thing", but "whether the model has aroused the imagination (or appetite) of consumers". When most consumers see the food model in the window, what they think most is "What raw material is this dish made of? Is it delicious? Is it enough?" Few people will think that "the eggplant in this dish is different, I won't eat it!" " . Understand this truth, then we have begun to communicate in the imaginary space, which is the happiness brought by simulated dishes.
Props that can produce secondary impulse effect
China's dining habits determine that the hotel kitchen is often in the innermost part of the store. In addition, most renovated hotels have designed suites or private rooms. From the outside, we know less about our inner feelings. The application of simulated dishes in front of the store not only evokes guests' imagination of food content, but also makes them fantasize about the effect and decoration atmosphere in the store that can't be seen from the outside, tempting them to have the impulse to go deep into the store. This effect is called the "secondary impulse effect" of simulated dishes.
According to the long-term follow-up investigation, the secondary impulse effect is a necessary means to induce potential customers, and the simulation disk is one of the best props.
What are the benefits of applying simulated dishes?
Simulated dishes are widely used, and their * * * has the following benefits and advantages:
Simulated dishes can greatly stimulate consumers' appetite.
Whether in restaurants or supermarkets, consumers' main motivation for buying food is "wanting to eat". So simulating the reality of food reproduces almost all the advantages of food itself, especially the effect of inducing "appetite".
According to the statistical results of hundreds of model users, the turnover of enterprises that use simulated dishes for promotion has been generally improved (up to 300%), and these figures are the best embodiment of product value.
Simulating dishes can save the display cost.
At present, it is popular in China to order dishes with bright documents to show authentic food. As we all know, in order to maintain the "freshness" of dishes, it is necessary to import expensive refrigerated fresh-keeping order cabinets, and the one-time investment is very huge. Moreover, the fresh-keeping cabinet consumes a lot of electricity, and the monthly electricity bill is amazing. In addition, the raw materials of authentic dishes are oxidized when they come into contact with air, and they can't keep the freshness that attracts appetite anyway. If you use simulated dishes, you can not only save energy, but also the "permanent freshness display" of the products strongly stimulates consumers' appetite, which is a measure to kill two birds with one stone.
Simulate dishes and improve the efficiency of ordering food for guests.
High turnover rate will bring more benefits. If simulated dishes are used in front of the store, guests can decide their own consumption needs before entering the store. This invisibly improves the ordering efficiency, increases the turnover rate of the store and increases the economic benefits.
Simulated dishes can improve the effect of attracting customers in the store.
It is precisely because the simulated vegetable model is brightly colored,
The application in China is in the primary stage, so most customers who adopt this model for the first time have achieved the "unique and charming" publicity effect. There are many examples of guests being attracted into the store by simulated dishes in the distance.
60 seconds brings you eternal fresh moments.
The simulation disk model emphasizes the performance standard of "60 seconds" instant freezing. The best state of any dish is within the first 60 seconds, with special emphasis on the feeling within 60 seconds. This moment is the most attractive state of food, and it is also the best moment to make people have a strong appetite. Let this moment become eternal, then only use simulated vegetable products.
The simulated dishes make the contents of the dishes clear at a glance and provide a sense of peace of mind.
The simulated dishes show the raw materials and quantity of the dishes, which is a real three-dimensional menu. Especially when some catering enterprises introduce special dishes, instead of letting promoters wear out their mouths to introduce them to guests, it is better to use simulated dishes to give people a more intimate intuitive feeling and bring freshness and peace of mind.
Simulated dishes are a powerful tool for sales promotion.
Simulated dishes, if used properly, have a strong promotion role. For example, adding special decorations or changing the placement of dishes that are particularly wanted to be promoted can directly affect consumers. There are countless examples of this.
Two purposes of the model: reducing costs and stimulating appetite!
We have done statistics, and the biggest difference in turnover can be 120% whether the model used for promotion and display is applied or not. This number is amazing.