Haidilao, founded in 1994, is a large-scale inter-provincial direct catering brand hotpot restaurant, which mainly deals in Sichuan-style hotpot and integrates the characteristics of local hotpot. Do you know what the corporate culture of Haidilao is? Let's take a look at the corporate culture analysis of Haidilao. Welcome to read.

What is the corporate culture of Haidilao

? Four types and eight States? In cultural orientation, what are the differences between emotional culture and target culture and * * * culture? Inefficient? However, Haidilao has made an efficient emotional culture, which is worth learning. The main measures include:

Haidilao's corporate culture: selecting and cultivating grateful employees

Haidilao's employees are grateful to the enterprise, superiors and teachers, which is the foundation to support Haidilao's efficient and high-quality service. Not everyone is good at gratitude, so how to recruit, train and promote employees with such characteristics becomes the key. Therefore, when Haidilao promotes someone to an important position, its boss, Zhang Yong, often goes to the employee's home to make home textiles to determine whether the employee really meets the characteristics needed by the enterprise.

Haidilao's corporate culture: creating a big family atmosphere

The core concept of emotional culture is big family, that is, employees take their organizations as their homes, and colleagues cultivate intimate feelings similar to those between brothers and sisters. Haidilao encourages employees to introduce their relatives and friends to work in Haidilao, which promotes this family atmosphere to a certain extent.

Haidilao's corporate culture: the inherent habits of mentoring are inherited.

Every new entry-level employee will arrange a master, who will be responsible for introducing new employees to the door, thus achieving cultural transmission. It is estimated that becoming a tutor must require special qualifications, such as employees with long experience, good performance and good coordination with corporate culture, so as not to make noise appear in the ears of new employees.

Haidilao's corporate culture: the stimulation of employees' autonomy

Haidilao stimulates employees' pride and cohesion through effective authorization and decentralization. Regional managers have more than one million autonomy, and ordinary employees can judge according to the situation and decide whether they can give some side dishes to their guests for free, or even exempt the dissatisfied guests from the order, so that they can avoid customers' complaints in time. This kind of autonomy makes employees produce? Business owner? Of pride, so for this? Big family? The sense of refuge will be stronger.

haidilao's corporate culture: rejecting airborne troops and insisting on internal selection

haidilao has set up three promotion systems, namely management, technology and logistics, so that employees have sufficient development space. More importantly, its managers and key personnel must start from the bottom and serve customers directly (except financial and engineering positions). Haidilao, right Airborne troops? Very exclusive, which is also a necessary means to maintain the purity of cultural origin. However, this way of self-cultivation will slow down the gathering of talents and become the biggest factor affecting the expansion speed of Haidilao.

Haidilao's corporate culture: pursuing customer and employee satisfaction, not profit

This is what I especially admire about Zhang Yong, the founder of Haidilao. He has done things that many management masters can't even think of. Haidilao only pays attention to two items in the assessment of each branch, one is customer satisfaction, and the other is employee satisfaction. Because in his philosophy, as long as customers are satisfied and employees are satisfied, profit is not a problem. It is unreasonable to assess the store manager's profit, because under the premise of achieving high customer satisfaction and employee satisfaction, the profit is only related to factors such as the quality of the big environment and the store location, which are beyond the control or influence of the store manager. Which company doesn't regard profit rate as the first choice index for evaluating branches or subsidiaries? Haidilao has done it, so some people say, Can you learn Haidilao? .

corporate culture of Haidilao: weaken the cold and hard system flow, and strengthen internal communication and innovation

The system flow of Haidilao is not delivered by document as far as possible, but is conveyed and discussed by the shift leader or store manager at a meeting, and the spirit and concept of each new system and new measure are clearly analyzed, so that the bottom employees can understand the reasons and necessity of the implementation of the new system.

Haidilao's corporate culture: encourage all employees to innovate and put forward suggestions for improvement

Haidilao's employees will regularly summarize and discuss the customer satisfaction in the near future, find out the shortcomings and gaps, and propose improvement measures. Some good improvement measures will be promoted throughout the company, and the promotion method will be named after the employee who made the suggestion, which is very powerful.

At present, many enterprises are very confused about the construction of corporate culture. Bosses always complain that employees don't know how to be grateful. The only way they can think of is to find external lecturers for their employees? Grateful? Class, this is ridiculous. Because gratitude can't be taught, but cultivated by enterprises. Of course, if you want to build? Target type? Culture can completely ignore gratitude. And once what you want to build is? Emotional? Culture and Haidilao still have a lot to learn from. Zhang Yong from Haidilao:? Corporate culture is full authorization?

There was a joke about Zhang Yong in Haidilao. When Haidilao first entered Beijing, he was cheated by renting the first store, which was all the cash in Zhang Yong's account. Zhang Yong said that the manager in charge at that time was so anxious that he couldn't eat for several days that Zhang Yong didn't dare to call him. Instead of blaming the employees, he felt sorry for them. Zhang Yong was once asked what made him successful today. Zhang Yong replied, maybe it's because I'm kind. Although this is a joke, Zhang Yong's kindness and tolerance have indeed created the corporate culture of Haidilao.

as we all know, authorization is a core of Haidilao's corporate culture. To what extent is Haidilao authorized? The waiter in Haidilao has the right to give any table free of charge. By the way, it's the waiter, not the manager. It's free of charge or one or two dishes. Not to mention delivering vegetables and things.

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Yang Xiaoli is the first person to work with Zhang Yong and the first vice president of Haidilao. When Haidilao walked out of Jianyang, the first stop was Xi 'an, and the manager was Yang Xiaoli. One day, Zhang Yong told us that Yang Xiaoli called him and said excitedly, Brother Zhang, we have a car. Zhang Yong asked, what car? Yang Xiaoli said, a minivan, just bought. Zhang Yong is silly. The manager of a small hotpot restaurant that just opened a branch in a different place bought a car and didn't ask the boss for instructions. Zhang Yong didn't blame her at all. Later, it became the culture of fishing under the sea. How can this kind of authorization not make employees feel a sense of ownership? Highlights of Haidilao Service Stories

(1) Guests have dinner in Haidilao and forgot to bring money. The foreman said: Never mind, make it up next time. Later, she took out another 51 yuan and said, Take this and take a taxi. The guest was deeply moved and said: When I have the money to buy a car, I will definitely be a volunteer driver for Haidilao in January.

(2) A friend went to eat supper once, and it was too late. Haidilao was closed. Then I left. Later, the waiter ran over and took two grilled corn cobs, saying that I was really sorry to make you hungry. Please pad your stomachs with these two corn cobs.

(3) A friend took the children to Haidilao, and the children went crazy playing in the children's playground, and they rubbed themselves. By the time the friends went to pick up the children, they had cleaned their clothes and changed them, and washed their dirty clothes, saying that they would return them when they came back. Humans have been unable to stop Haidilao ...

(4) A netizen said that after eating in Haidilao once, he couldn't get a taxi to catch the train. The younger brother at the door saw him with a suitcase, asked about the situation and turned to leave. As a result, the manager of Haidilao took out his SUV and said? Get in the car. Time is running out, okay? . . Haidilao is going out of the universe. .

(5) Haidilao's service is invincible! Today, the kitten was bitten by mosquitoes! As a result, the waiter of Haidilao actually ran across the street and bought the essential balm for me ... The following is the antipruritic medicine that the waiter also bought for me, because the person in the pharmacy said that the antipruritic effect was better than the essential balm.

(6) There is no way to stop fishing in the sea. I went to the hot pot on Saturday, and my friend accidentally hung up her stockings. She had a second round after dinner, and she was so depressed that the waiter handed me brand-new stockings when she checked out! ! Or three pairs! ! I was shocked at once ... At this time, the waiter's little sister smiled and told us that all Haidilao ordered socks, housekeepers, stockings and cotton socks all the year round, and changed them for guests whose socks were hung up or dirty at any time ...

(7) Haidilao actually moved a crib for his son to sleep. Attention, it's a bed! I'm completely devastated! To solve every problem for customers, the result is innovation.

(8) I went to Haidilao for dinner with my pregnant friend. As soon as I sat down, the waiter moved a comfortable sofa chair and provided it to her specially. Then immediately, he sent us a plate of pickles with hot and sour taste. Do you want to be so Sweet?

(9) I just got a call from a friend, saying that Haidilao downstairs of their unit went to their company, and one person sent a cup of sour plum soup, saying that it was hot and hard! Shit! ! ! Haidilao, are you here to destroy the earth? ? Humans have been unable to stop the sea fishing! ! In the future, it seems that if you want to find a job, you have to choose a place where there is Haidilao downstairs. Maybe you can work overtime and send you home after supper. .

(11) Haidilao poured the wrong soup and sent a tortilla. I'm dizzy. Sorry about the tortilla!

(11) A friend who came to Haidilao for dinner dropped his cell phone, and the waiter made a fruit platter. Thank you so much. Who will come here in the future? . .

(12) It's really hard to calm down! The car in front is Haidilao delivering hot pot! Picnic hot pot!

(13) Give a special name to Comrade Feng Bo, the deliveryman of Haidilao, who brought a sumptuous dinner for ten people in the cold wind, and provided all kinds of table cloths, patch panels, garbage cans and induction cookers. When I came, I found that there was not enough food. I took the initiative to go to the supermarket to buy food. When I came back, I washed and cut vegetables. Shit-it's done this! Why doesn't our family have Haidilao?

(14) A waiter was found in Haidilao to help customers practice games. The earth can no longer resist Haidilao?

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