name method of opening a store

1. The name of the store must match the goods it deals in. The name method of the store can usually reflect the operating characteristics of the operator or the excellent quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy. For example, Tongrentang and Derentang are well-known as old-fashioned Chinese medicine shops, and Tang as a Chinese medicine shop has become a conventional identification sign. Therefore, people can know that they sell Chinese medicine only by looking at Tongrentang signs or other signs. Another example is the name of a store in Kutokuhayashi, which reflects that operators are good at cooking vegetarian dishes.

2. The name of the store must be novel and unconventional, and the name of the visual store that can quickly capture consumers must be novel, which can arouse consumers' interest and attract them to visit the store. For example, the names of the stores such as Yikouxian, Sanyuan and Goubuli all arouse consumers' interest and curiosity.

3. The name of the store should be concise, and the name that is easy to read and remember should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated characters as store names, so that customers not only can't recognize them, but also can't pronounce them. In order to avoid this situation, they generally don't enter the stores with such difficult names. While store names such as "Wan Ke Lai", "Half Profit" and "To Taste" are simple and easy to spread.

4. The name of the store should give people a good sense of beauty and artistic accomplishment, and have a cultural background to make consumers feel at ease and comfortable. Such as Louwailou and Taotaoju.

There are several ways to name a store:

(1) Names related to the nature of the products, such as Guangming Optical Shop, Yishen Tea Ying and Kangle Drugstore.

(2) naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Restaurant, E 'e Clothing, Xiangfei Beauty, etc.

(3) Names related to the spirit of business service, such as day and night shops, hundreds of help services, honesty department stores, Maoyuan daily necessities, etc.

5. The meaning is beautiful, such as China Changhong Co., Ltd., whose name of Changhong means that after rain comes a calm, it has a magnificent meaning. The sun is the reddest and Changhong is updated. Similarly, Konka Company, which is famous for producing color TV sets, has the name of "having a happy life, producing colorful products". Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., with its Sanjiu name, has many unforgettable meanings in ancient Chinese in China, which implies unremitting pursuit. Jiannanchun Winery, whose name is Jiannanchun, is full of spring, with infinite meaning of spring machine.

6. A company name that is concise and easy to remember will definitely not be a strange name. It will not be a name that is difficult for others to read and remember. For the convenience of the masses, most corporate names use two words, a few use three words, and some use four words. This naming is not only in line with the practice of word formation in China, but also in line with the habit of naming people in China. This kind of name, the meaning is straightforward and shallow, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhongyi Electric Appliance Company, Express Mail Delivery Company and so on.

7. The name of a company with good affinity should not give people a feeling of being too serious, let alone refusing others thousands of miles away, but should have an affinity, that is, it should give people a feeling of being approachable and trustworthy, at least giving people a feeling of being approachable. For example, Shanxi Xinghua Village Fenjiu Distillery. A poet in Xinghua Village originated from the Qingming Festival written by Du Mu in the Tang Dynasty. "Excuse me, where is the restaurant? The shepherd boy points to Xinghua Village". This country interest gives a sense of intimacy to pedestrians on the road. Another example is Sichuan Tiange Group Company, where Tiange was named after Goose, Goose, Goose and Qujing Xiang Tiange in the Tang Dynasty, which is interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Factory, a Xinyi, who seems to be making a promise to customers and is easily accepted by customers. Another example is Shanshan Co., Ltd., which makes people feel intimate. Dabao cosmetics company in Beijing, Dabao seems to be named after the children of ordinary families, which gives people a cordial and easy-going feeling and is easily recognized by customers.

8. Make enterprise names with place names, such as Changjiang Enterprise Company, Huanghe Group Company, Taishan Group Company, Jialing Motorcycle Company, Zhujiang Group Company, Zhangjiajie Tourism Company, Ejie Mineral Water Drinking Company and so on. This kind of naming is more common in Chinese enterprises.

9. Take auspicious and social favorite things as enterprise names, such as Nanjing Panda Electronics Group Company, Monkey King Electric Welding Company, Chunlan Group Company, Feima monosodium glutamate Company, Hongmei Camera Factory, Jin Lu Group Company, Haima Furniture Mall and so on.

11. Choose the word "rich and magnificent" as the enterprise name. This kind of enterprise name can be divided into two categories: implicit and straightforward. The more straightforward enterprise names try their best to show their extraordinary style, such as Goldlion, Yinlilai Company, Fushen Company, Fuguiniao Leather Shoes Company, Xiaobawang Computer Company, Royal Resort, Imperial Wine Shop and so on. Implicit are Hongdu Film Company, New Era Guangsha, Tianlong Sofa Factory, Giant Tree Garment Company, Elegant Silk Products Co., Ltd. and so on.

Characteristic naming techniques for opening a shop

The first point is to hold a celebrity's thigh tightly

There is a saying that "one person gets the word, and chickens and dogs ascend to heaven". The secret of this point is to make full use of the celebrity's popularity and start playing their own golden cards. However, when transforming the names of celebrities, we should pay attention to whether they conform to the positioning of our store and reflect the characteristics of our store, otherwise some people will resent it.

There used to be a small restaurant called "Kelinton" under the Yiguanmiao overpass in Chengdu-I wonder if it has been renamed "No Food" now.

There is a street in Huilongguan, Beijing, where a restaurant is called "Sun Wufan"-maybe someone will rush in and ask, "Is there a dragon ball?"

There is a restaurant in Chengdu with a bright red menu "Today's Happy Meal"-suitable for Korean restaurants.

A steamed stuffed bun shop is called "Mo Wen Wei"-why not? Does the steamed stuffed bun smell?

A store specializing in mixed rice in Wenzhou is called "Fan Ba Shi Teng"-this store name was once rated as the most creative by the local media. Now it's a chain store.

a small shop selling halogen products, whose name is "deep halogen"-imposing!

The second point is not surprising.

This kind of shop name shows the profoundness of Chinese characters, and most of them use homophonic and polyphonic characters, which gives people a strong stimulus in hearing.

there's a western restaurant in Chengdu, and its name is "No Hunger, No Sitting"-it's a crime.

There is a shop selling tea called "Well Tea Bureau"-it is suggested to open it next to "No Hunger, No Sitting", which is awesome.

I once passed a fast food restaurant called "Diner's Gallery"-it doesn't matter if I look at it at first glance, but I said it to myself, oh, my God, but it seems that business is still good.

"Eat for nothing"-a very unique hotel name. I wonder if there are many people going in for dinner.

There is a hot pot restaurant in chongqing nanshan, whose name is very vulgar "pigsty hot pot". The place is really the same as a pigsty, but strangely, the business is very good and it is very famous in Chongqing. -note that the pinyin of "pigsty hot pot" is written by zhuquan instead of zhujuan.

"Bai Mang Restaurant" in Lanzhou-this name can win sympathy and make people cry.

the third point is the scale of the group to fight

Our people have a specialty called "crowd tactics", which can also be used in the name of the hotel. Three or two stores with concentrated locations form a scale through related store names, which makes it difficult for people to remember.

I've seen it in Jingdezhen, and I'm impressed so far: a porridge shop in a small street is called "a porridge shop". A little further on, there is another porridge shop called "another porridge shop", and a little further on, there is a third porridge shop called "another porridge shop"-these three shops are probably chain stores.

In a roadside restaurant, there is a tree passing through the roof in the room. Then, the name of the restaurant is called "One Tree Hotel". Later, there are "Two Tree Hotel" and "Three Tree Hotel" on this road-people always want to go in and see if there are really two or three trees.

also, next to the "July 7th" restaurant are "Baba Baba" and "Jiujiu"-is the restaurant below a "food eater"?

Make my heart clear at four o'clock

This point is characterized by being straightforward and never beating around the bush. You can tell what's in it from the name of the store. The frankness of this store name often makes people walk into the door curiously.

a restaurant in dongguan is called "Tang. com"-traditional soup, the name of network sense, which is a perfect match!

"Sheep Mansion" and "Chicken Kitchen"-distinctive features and catchy reading.

By the West Lake in Hangzhou, there is a snack bar called "Dianxian Noodles"-dim sum, rice noodles and noodles?

there's a noodle shop called "just selling noodles", which really only sells noodles, and it's delicious-don't go in if you want to eat jiaozi.

The name of a cake shop is "I sell cakes"-the Chinese transliteration of "Oh My God", which has become the spoken language of many young people.

There is a small storefront in a corner of the Three Gorges Square in Shapingba, Chongqing. There is a big signboard outside, which says "There is a store here"-you can hardly find this store just by looking at the location, but the name of the store makes up for this shortcoming.

the fifth point is to remember the sweet words.

In those days, most of the restaurants with this name were theme restaurants, catering to people's nostalgia. There are two specific types: one has a strong historical brand and mostly uses the former "production team", "base area" and "dining hall"; The other is mainly shouting slogans, but be careful not to shout too much slogans.

"firewood brigade canteen", "revolutionary base area" and "Tianma production team 1" belong to the first category, but pay attention to the overall atmosphere of the hotel and the name of the store. For example, the box names in "Tianma Production Team 1" are called "Fruit Forest Group", "Agricultural Machinery Group" and so on.

"socialism is good", "diners are ready" and "keep pace with food"-they belong to the second category. From these three names, we can find that store names should also learn to keep pace with the times.

The sixth point is that rhetoric is petty bourgeoisie

For a restaurant that wants to look tasteful and fashionable, the petty bourgeoisie of its name is a good way to achieve this goal. This name must be tactful, leaving enough room for daydreaming, and occasionally playing word games.

There is a "Ten Birds Story". Do you know what it sells? Selling sauced ducks-ten birds, "ducks" also. It's a complete spelling game, but it's interesting.

There is a Korean cake shop in Wudaokou, Beijing, which uses the French name, and the Chinese translation is "Happy Days"-it is worth savoring.

The small restaurant opposite a school is called "Cloth Weaving Road"-Student A: What to eat? Student B: I don't know. So I went to eat cloth weaving.

"When I'm not in the office, I'm at home, and when I'm not at home, I'm at the cafe", which is also the name of a cafe-petty bourgeoisie in China knows this sentence.

taboo for opening a shop

avoid obscure meaning in opening a shop

obscure meaning means that the pronunciation is too abstruse for others to understand. Just like choosing obscure words, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.

The names of enterprises and trademarks have the functions of indicating the nature of enterprises and suggesting the functions of products, which require strong readability. For example, according to Guangming Daily, there is a famous museum in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name, "Who turned a stone into a sheep". However, after the brand was put up, others didn't understand it. The shopkeeper quickly added the brand of "Lanxi Corporate Culture Service Agency" next to the store name signboard as a supplement. What is "turning stones into sheep"? According to the ancient book "Fairy Biography", it is said that in ancient times, Huang Chuping met a Taoist priest and was led to a stone room in Jin Huashan. His brother looked for it at first, but he saw white stones. At the beginning of the day, all stones become sheep. It is no wonder that people can't understand the name of a small shop facing the public service, which contains such mysterious allusions. Both are famous pavilions, and "Brewing a Famous Restaurant" and "Zhengming Zhai" are popular and memorable, and the name of the store itself is an excellent advertisement.

Don't use polyphonic characters in opening a shop

Using polyphonic characters in opening a shop, just like using obscure characters, will bring great inconvenience to people's calls, and the meaning itself is not clear enough. It is easier to feel at a loss when a name has two or more pronunciations. For example, in LE Hai restaurant, there are two readings of "Le", one is Le, and the other is YUE, which makes people wonder what sound is better. For example, there are two readings of the following words: XING,HANG, SHENG, Chong, QIAN, XI, CHAO, ZHAO, etc. Of course, we don't mean that we must never use polyphonic words for names. But at least make sure that others can determine their pronunciation and not mispronounce it.

Don't name a store with bad intentions

For example, you happen to be engaged in the manufacture and sale of cosmetics, so you are whimsical. Want to log in "heroin" as a trademark and let consumers buy it by name. Then you may enter the trademark office on a whim and come out disappointed! Because the word "heroin" is not only homophonic but also synonymous with drugs, it has obviously violated the principle of so-called good manners and customs. Besides, propaganda is a bit poisonous! Harm others and yourself! Perhaps you will reply: the brands of famous foreign perfumes are more "POISONous", like "OPIUM" and "poison"? Why do they log in through trademarks? Why is pink lady so eager to try? This can only be said that the eastern and western countries are different, with different customs and political styles. For example, naked swimming and sunbathing are allowed in foreign countries, but in China, the relevant units will immediately judge that you mean the same thing as "obstructing weathering" or "violating good customs".

Don't use biased words when opening a shop

Trademark names are for consumers to call, and the popularization of words should be considered. However, it is a pity that some trademarks also have some very serious problems in naming words. A soybean protein powder factory named "Gangfeng" for its own trademarks of soybean protein powder, instant soybean milk and other products. Don't say that ordinary farmers and citizens don't know such trademarks. I'm afraid even teachers in universities may not know them. It is difficult for us to imagine that such a trademark can become a famous brand trademark, and it is also difficult to imagine that the goods with this trademark can sell well in the market.

Some people use obscure words to name their names because they think that whether they can get a good name depends on whether they can choose a good word. Therefore, when it comes to naming, the first thing I want to list is to turn over Kangxi Dictionary. As everyone knows, the actual situation is just the opposite.

a good name, just like a good article, is to see the magic in the plain, not by using uncommon characters, multi-stroke characters and variant characters. "Stone", "Founder", "Jinlinong" and "Master Kong", which are not commonly used words. Www.yw11.com Naming Network

Avoid similarity and similarity in opening a shop

It seems that it is a common problem for Chinese people to hide the good situation of others. You chose a brand with three words, so I tried to be the same as you, so as to confuse consumers. Your name is Bomi, and my name is Xmi. You are "Yi Kang", so my name is "X Kang": you are "Seven Stars", so I become "X Stars". The above is still the same and similar technique of gentleness and elegance.

what's more, someone simply sounds homophonic with you (with the intention of confusing everyone). The service labels in several brands such as washing powder are very self-disciplined. It can not only completely distinguish itself from others, but also establish a unique brand style. For example, "One Spoon Spirit", "Prynne", "Lion King", "Tide", "Vitality" and "Panda" all have the knowledge that well water does not interfere with river water (no word in the brand is similar or the same)! In VCD player brands, it is obvious that they are too similar and similar to each other. At least "x"