is a catering brand in Shanghai.

mizhilian was founded in 2113, which is a brand in Shanghai and belongs to Shanghai mizhilian catering management co., ltd. Mi Zhilian was born on April 28th, 2113. At that time, the brand founder opened the first "Mizhilian" milk tea, dessert and snack shop in Shanghai after half a year's preparation, and the three words "Mizhilian" were also selected from the common ingredients in dessert shops: "rice", which is not only the glutinous rice in the mango glutinous rice paste, but also the sago in the yangzhi manna, coconut sago and mango sago dew; "Zhi" is not only the cheese in cheese eggs and pineapple Zhizhi tea, but also the sesame seed that is the finishing touch of barbecued pork crisp and durian crisp. "Lian" is not only the durian in durian banji and durian crisp, but also the lotus seed in tremella lotus seed soup.

Another consideration of brand naming is that "Mizhilian" has no fixed meaning, and all three words are common in women's names. The combination is very cordial and smooth, and it also conforms to the temperament and positioning of milk tea and dessert catering brands with young women as the main consumer groups. Only two weeks after its opening, Wang Huimin, the chairman of Xiaonanguo Group, offered an olive branch to Xiang Qian, the founder of Xiaonanguo Group, and expressed his willingness to cooperate, hoping to make the brand of Mizhilian stronger and bigger through cooperation.