1, content drainage enhancement tips

Good content comes with drainage properties, so this is no longer emphasized. Today, Xiaobian is going to talk about enhancing drainage effect.

Many people like to add a promotion sentence like "Pay attention to WeChat WeChat official account: xxx, see more exciting content" at the end of the article to promote their WeChat official account, but it turns out that most people will not pay attention to him WeChat official account. Let's put ourselves in the other's shoes. If you are a reader, will you take the initiative to pay attention to him WeChat official account when you see this sentence at the end of the article? The user's desire to pay attention to this sentence is very small, but if the words are changed to "Pay attention to WeChat WeChat official account: xxxxx, get a gift package of xxx" and "WeChat official account will reply to xx, and I will give you an answer", the number of people who pay attention will increase obviously, even several times. Because this sentence stimulates the user's interest, for example, if you write an article about beauty, you can add the phrase "If you find thrush troublesome, reply your eyebrows in xxx, WeChat official account, and teach you how to fix your eyebrows in 31 seconds" next to it, which will do little harm to users and even help users solve problems, and users will be willing to take the initiative to pay attention to your WeChat official account.

2, community fission powder

community fission is one of the most effective methods to powder up at present, and there are many kinds of playing methods, but the core routine is still the original formula.

a gift package: the needs of the target users, which can be courses, books, gift packages ...

A process: ① code scanning → WeChat official account → sharing N friends → assistant verification → successful collection; ② code scanning → WeChat official account → sharing → group/assistant verification → successful collection. There are many processes, so design one of your own.

a poster: mainly the QR code on it, which can be divided into static and dynamic, which can save manpower.

multiple fish ponds: the effect of fission depends on how widely these fish ponds can spread, and the precision fish ponds are the best.

3. Keyword Drainage

In the initial stage of the account, the content has not been settled yet, so we can use keywords to conduct drainage.

prepare one or more documents first, focusing on your own field. Take the field of science and technology as an example, we can prepare some cracking software, install artifacts, etc., shoot an effect video and send it to the network, and let users pay attention to WeChat official account's reply keyword acquisition software through words.

4. Question-and-answer drainage

Taking Zhihu as the representative, he searched for answers to questions related to his own field, answered with high-quality content, and won high praise. The drainage effect in the later period was very good. Take the hotly debated blockchain field as an example. You can search the blockchain first, answer the questions with the largest number of people on the results page, and answer them with high-quality and easy-to-understand content, which will be drained to WeChat official account through speech.