Current location - Recipe Complete Network - Catering franchise - You can also learn that Roland, the first cowherd in Japan, has set up a way of packaging!
You can also learn that Roland, the first cowherd in Japan, has set up a way of packaging!
Today we will talk about how to package personal design (personal brand). Just recently, the incident of Roland, Japan's first cowherd, caused a great uproar. Here, we will mainly analyze his case. I have to say that it is indeed appropriate to take him as a case.

The first step for people to set up a flag is to set a small goal, just as the first step for building a corporate brand image is to set a vision. Roland's banner is to become the top cowherd in Japan.

Roland's flag is not too big. The key is to be different. If you don't choose "Japan's top doctor", "Japan's top lawyer" or "Japan's top actor", you must choose a career that is regarded by society with colored glasses. People with problems are like this!

In this regard, there is no problem with Roland's response: "I don't want to waste time on what everyone wants to do."

Start when the flag is erected, or it will be embarrassing if it falls. There are many examples of flag lowering. For details, you can go to see our doctor Zhai.

At that time, Roland 19 years old had just dropped out of college. His family was very angry when they found out. His relationship with his family is particularly stiff. The key point is that he has never been a cowherd before!

According to normal people's thinking, it should be easy first and then difficult. Generally, there are two choices: one is to choose a place with less competition and easy access to be a cowherd; The second is to do serious things during the day and work part-time as a cowherd at night. Generally speaking, we should survive first.

However, Roland's magical operation has swollen the faces of a wave of people who eat melons.

Everyone took the main road, but he insisted on taking his single-plank bridge. The first stop of Roland Cowherd's career is in kabukicho, Shinjuku, Japan. There are more than 300 Cowherd Clubs, and the number of Cowherd exceeds 1000, which is the most competitive among all Cowherd Clubs in Japan.

Of course, according to the needs of the plot, fate often plays tricks on people at this time, brushing Roland, who is overconfident, to wake him up and let the people who eat melons temporarily pull back a game.

I don't want to say more about Roland's pain as a cowherd. Anyway, it was the normal bridge of "bitter film+inspirational film", but soon Roland crushed a group of people who ate melons with his strength and won an absolute victory, hitting a group of people who ate melons in the face.

A year later, at the age of 20, he won the 1 title of his club and was promoted to the CEO of his club at that time, setting a new record for the youngest person in kabukicho.

Two years later, at the age of 2 1, he joined another club, KG-produce, with the highest transfer fee in history, and became CEO, leading this club from the brink of bankruptcy to the forefront of the industry.

On the night of the 26th birthday party, the turnover reached 55 million yen, more than others' performance in a whole year.

The crushing of absolute power properly explains what life is. In addition to raising the flag, it will also invalidate the flag. This is Roland.

The article looks like a mountain, not like peace. Wonderful people are often inseparable from the sense of conflict in order to attract everyone's attention. To put it more fashionable, it is to bring your own traffic.

Roland, who knows this well, creates a sense of conflict in his personal design by carefully creating his personal ci.

CIS, namely enterprise identification system, also called Xiao SI, mainly includes VI, BI, MI, SI, EI and other systems. For details, students can see the explanation in my last article.

In order to facilitate the explanation, the left ear here borrowed the concept of CIS and invented a new concept of "personal CIS", that is, personal image recognition system, also called personal secretary Xiao.

What does Roland's personal CIS contain? By convention, make a small outline first:

# Growth path

# Personal Modeling

# Slogan

Growth path

?

The growth path is the growth experience. Celebrities do not become celebrities for no reason. His past growth path will often be dug up by paparazzi, or "leaked" by his own team and become people's talk. The packaging of growth path is an important part of people's design. Generally speaking, there are three different growth paths.

The first is the diaosi path: Bo Huang, for example, was born at the grassroots level and looks unattractive. He did many different jobs, suffered a lot, ran a lot of walk-on, and finally became the best actor. Bo Huang's growth path is the most alternative, because he used to be as ordinary as you and me.

The second way is Gao Fushuai: For example, in JJ Lin, if the singing career doesn't go well, we will go back and take over Dad's business empire, which will be very miserable, so we all have to support JJ and buy all the records, otherwise he will suddenly announce his retirement from the entertainment industry one day.

The third way is the road of genius: Wang Leehom, for example, studied at Sutherland High School, the top 50 high school in the United States, and at Berkeley Conservatory of Music, the top institution of modern music in the United States. Since her debut, she has won the prize and been soft, so she can easily control many different styles of songs.

Roland, who doesn't take the usual path, chose the fourth path: mixed path, specifically: "Gao Fushuai+Genius Path".

Isn't that the perfect growth path?

Theoretically, yes, but Roland knows how to avoid the important and the packaging is not perfect. Perfect human design is often far from the collapse of human design. Don't ask me why, because there are many good people who eat melons.

During the growth of Roland Gao Fushuai, he always highlighted his rich second generation background, but portrayed a rebellious rich second generation image: he didn't obey his father's wishes, studied hard, and then found a decent job, got married and had children, and became a normal social elite. Instead, I chose to go to Niulang, a profession that the rich elite despised very much, without the support of my family. It also changed people's views on cowherd, which is also a decent job.

As for Roland's road to genius, as a football special student, he directly entered the famous junior high school and high school and entered the famous Japanese team. If there are no accidents, he will become a professional football player. However, fate often envies genius, and an accidental injury ended his football dream. After entering a famous university for a week, he felt a little hesitant in his life and dropped out of school to become a cowherd. After suffering, he became the top cowherd in Japan in just a few years.

Based on the above description, everyone has already felt the huge amount of information contained in it. This growing experience can be used to make TV series. How can you not bring your own traffic?

Personal modeling

Look at the pictures. Look at our Luo Lanjun's styling: washed, cut and blown golden wavy hairstyle, blingbling pink lips, delicate mixed-race face painted with expensive cosmetics, and a brand-name suit. This kind of slag wind is very appropriate in our country, but it has set off a wave in Japan. I really don't understand.

It doesn't matter if you don't understand. Let's take a look at the shapes of other cowherd in Japan. Obviously, you can feel the thick low-end fashion, cutting and blowing non-mainstream wind through the screen. I didn't expect the mainstream aesthetic concept in Japan to stay at this stage, and even the aesthetic concept is not fashionable enough. No wonder it's behind.

After the comparison, what do you think of Roland's style?

Very recognizable, right?

Impressive, right

This beggar gang is the most beautiful!

A suitable fashion idol!

This one is designed by Roland according to Japanese girls' preference for the second generation prince. Plastic surgery alone cost 6.5438+million yen. Isn't this the legendary customer-centric?

So Roland has a lot of user thinking, knows what he wants, and is an excellent product manager.

slogan

In addition to the unique growth path and unique personal modeling, Slogan, as one of the three sets of personal ci, must also be unique, so that the sense of conflict can run through.

Thus, the slogan with Roland individualism was born, which is also a very hateful word:

"There are only two kinds of men in the world-me, except me."

His slogans are mentioned in variety shows and introductory articles about Roland, and even his autobiography is named "I, Others-Roland's Living Method", which shows how much effort he has made to highlight his personal slogans.

It also means that Slogan should constantly expose, expose and re-expose.

It also means that Slogan should constantly expose, expose and re-expose.

It also means that Slogan should constantly expose, expose and re-expose.

How can a complete human design not have its own ideology?

Recently, our overbearing president gave us a vivid lesson-Xue Ming;

1, I don't want you to think, I want me to think.

This is your problem, you must solve it!

This question is not negotiable. Listen to me.

4. Don't make trouble. That's it. Listen to me.

Omit the following article n. ...

It is said that besides Xue Ming, there are six studies, flower studies and nine studies in China. If you are interested, please search by yourself.

These interesting remarks constitute an artificial ideological system, which is extremely entertaining and easy to be spread by viruses.

Similarly, the "Roland style" is endless and handy:

"I don't want to be a cowboy who changes history, but I want to be the creator of history."

"I want to make money gracefully. Drinking hangover is not my life. "

"People are incredible. Work hard and you will succeed. "

"Simply expressing what you like means that you don't really like it."

"A guy who doesn't pay attention to personal affairs related to work is unprofessional."

"How to be afraid of falling from a height, then try to rush out of the universe, because the universe is weightless and never afraid of falling."

Omit the following article n. ...

Being able to say such magnificent words is definitely different in our country, what's more, in introverted Japan, a person who is so crazy about blowing up the sky was born. Red is a must, nothing else, just what he needs.

A good strategy must also have good tactical cooperation to be perfect. The strategy is at the macro direction level, and the tactics are at the concrete implementation level. If flags, personal CIS and personal ideology are strategic, how to publicize them is a tactical issue.

Roland knows how to use publicity: he participates in various variety shows and TV programs, uses online celebrities to publicize and make charitable donations. He also makes peripheral products according to personal IP, such as publishing a personal autobiography, opening a men's beauty salon and creating his own brand of hair care products.

In this way, Roland extended his personal influence from Japan to foreign countries, became a veritable top cowherd, and also reversed the secular prejudice and redefined the profession of "cowherd" to the world.

The building of personal brand is becoming more and more important, and the building of people is an important part of it. As WeChat WeChat official account Slogan said, "No matter how small an individual is, he also has his own brand." There are too many such examples in our time.

For example, papi sauce, Wu Xiaobo, Luo Zhenyu, and network celebrities in the hands of Tik Tok, etc. These outstanding individuals have not only lived their own personal brands, but even become a team and an enterprise.

It's time for individuals to push for change. Work hard and pay tribute to this time!

Codeword is not easy, thank you for your praise.