In today's social media era, branding is becoming more and more diversified, with Netflix marketing being very popular. During Ramadan, numerous brands utilize Netflix marketing strategies to promote their products and services. In this article, Nox Spotlight will share five overseas netroots marketing cases during Ramadan, hoping to bring some inspiration and inspiration to your brand promotion.1. Beverage brand Coca-Cola During Ramadan 2021, beverage brand Coca-Cola partnered with the famous overseas netroots @negin_mirsalehi to launch a new campaign on Instagram titled "#ShareACokeDuringRamadan" campaign. The campaign was designed to encourage users to share Coca-Cola beverages with family and friends during Ramadan to celebrate this special occasion. During the campaign, @negin_mirsalehi posted a series of photos and videos related to the brand on Instagram, while urging her fans to share photos and videos of themselves drinking Coca-Cola during Ramadan, using the specific hashtag #ShareACokeDuringRamadan.Coca-Cola also posted on posted similar content on its official Instagram account to extend the reach of the campaign. According to statistics, the campaign has attracted over 1 million views on Instagram*** and tens of thousands of users. In addition, the campaign's hashtag was used more than 5,000 times during the campaign period, which brought a lot of exposure and user interaction for the brand.2. Home furnishing brand IKEA During Ramadan 2021, home furnishing brand IKEA partnered with a number of overseas online celebrities to launch a campaign called "#RamadanwithIKEA " campaign. The campaign aims to showcase the practicality and beauty of IKEA products during Ramadan to the global Muslim community. During the campaign, IKEA collaborated with several well-known overseas netizens, including @awsmkids, @miriam.labs, @theawkwardyeti and others. These netroots posted photos and videos related to IKEA products on their social media accounts and shared their experiences and tips on using IKEA products during Ramadan. At the same time, they called on their fans to also share photos and videos of their own home decorations and use of IKEA products using the specific hashtag #RamadanwithIKEA.According to statistics, the campaign has attracted more than 2 million views and tens of thousands of users on social media platforms such as Instagram and TikTok***. In addition, the campaign's hashtag was used more than 10,000 times during the campaign, generating a lot of exposure and user interaction for the brand. At the end of the campaign, IKEA also released a report detailing the campaign's marketing effectiveness and user feedback.3. Restaurant brand McDonald's During Ramadan 2022, restaurant brand McDonald's partnered with famous overseas netizen @DinaTokio to launch a campaign on TikTok called "# McDTikTokRamadan" campaign. The campaign aims to encourage users to dine at McDonald's during the month of Ramadan and share their culinary experiences as well as spend this special time with family and friends. During the campaign, @DinaTokio posted a series of short videos related to the brand on TikTok, introducing its followers to the special Ramadan set menu at McDonald's, while urging them to share their restaurant experience using the specific hashtag #McDTikTokRamadan. According to statistics, the campaign has attracted over 5 million views on TikTok*** and hundreds of thousands of users. In addition, the campaign's hashtag was used more than 10,000 times during the campaign period, bringing the brand a lot of exposure and user interactions.4. Beauty brand L'OréalParis During Ramadan 2022, beauty brand L'OréalParis collaborated with overseas netizen @hudabeauty, launching a campaign titled "#RamadanGlow" campaign. The campaign aims to show Muslim women how to stay beautiful and glowing during Ramadan. During the campaign, @hudabeauty posted a series of videos on Instagram and TikTok on how to create a Ramadan makeup look and keep your skin healthy, as well as urging her followers to share their own beauty tips and use the specific hashtag #RamadanGlow.According to statistics, the campaign on Instagram and TikTok on **** attracted over 2 million views and tens of thousands of users. In addition, the campaign's hashtag was used more than 10,000 times during the campaign period, which brought a lot of exposure and user interaction for the brand.5. Healthy Food Brand FitMissDuring Ramadan 2022, healthy food brand FitMiss partnered with famous overseas netizen @hijabihybrid to launch an Instagram campaign titled "#FitMissRamadanChallenge". The campaign aims to encourage users to stay fit through healthy eating and exercise during Ramadan, as well as share their healthy lifestyles. During the campaign, @hijabihybrid posted a series of photos and videos related to healthy eating and exercise on Instagram, while urging her followers to take part in the '#FitMissRamadanChallenge', share their healthy lifestyle during Ramadan , and to use the specific hashtag #FitMissRamadanChallenge.According to statistics, the campaign has attracted more than 500,000 views and thousands of users on Instagram***. Additionally, the campaign hashtag was used more than 2,000 times during the campaign, generating a lot of exposure and user interaction for the brand. There are many similar cases. More and more brands are beginning to realize the importance of Netflix marketing, and through the right Netflix partners, they can better connect with their audience groups and increase brand awareness and sales. At the same time, netizens have become one of the most valuable endorsers during Ramadan. "Netflix marketing will continue to be an important tool for brand promotion during the coming Ramadan. This trend will bring more opportunities and challenges, both for brands and for the netroots themselves, allowing for faster and more robust growth for the industry as a whole." Darren, Marketing Director of Nox Spotlight, said in an interview.