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2020 double twelve event time

Unlike the past, 2020 Double Twelve lasts from December 1st to December 31st. And Alipay is even issuing a month of consumer coupons to promote consumption. And on the day of the double twelfth, in order to let everyone be covered by this wave of benefits, it is issued 13 whole points in a row. The issuance of consumption vouchers not only stimulates short-term consumption, but also accurately supports the recovery of related industries, and consumption vouchers do pull a lot of "traffic" for the market.

Unlike in the past, many merchants took advantage of Alipay's December "New Year's Celebration Month" promotional window to create greater sales growth. Happy Sweet Potato's orders on Alipay's mini program grew more than 80 times in a week, and servers were urgently added to cope with the surging number of visitors; fried food brand Granny King set a goal of selling 100 million chestnuts to help farmers in December, and sold more than 30 million of them in the first week alone.

Extended information:

During the Double 12 period, 34 major food and beverage brands realized an increase of 15 million fans on Hungry Mou - among them, a number of local medium-sized chain merchants for the first time to hold a group The number of new members increased dozens of times compared to Double 11.

Driven by special promotions, a brand's orders from Alipay's mini-programs increased by 11.8 times. Also off to a hot start was Family Convenience Store, whose discount card sales exceeded 10,000 on the first day the promotion went live. In the tide of digital transformation of the catering industry brick-and-mortar stores have also begun to focus on member operation, which has become a new fulcrum to drive sales.

People's Daily Online - More people buy on Double 11 and eat on Double 12