what is the beer house for? Let's take a look!

Beer house, also known as craft beer house, is a kind of pub specializing in beer. The beer market in China is vast. With the change of the consumption concept of the new generation of consumers, the status of traditional industrial beer has gradually declined, and craft beer has become a new outlet in the industry. Beer house is a new type of restaurant that manages craft beer and catering.

The craft beer house is mainly aimed at young consumers who have a higher demand for beer quality and taste. It provides craft beer brewed with malt, hops, yeast and water. The decoration style is simple and fashionable, or tender and retro, which is deeply loved by young people at present.

People who choose to come to the beer house belong to a relatively high cultural level, have requirements on the quality of life, and are willing to try new things. Decompression and socializing are the advantages of beer houses, which are actually not much different from Japanese-style izakaya, except that in China, these beer houses are a little more street-like and Jianghu-like, which is in line with the popular Chinese style. Looking around, the decoration of the beer house is beautiful. Unlike the noisy bar, the atmosphere of the beer house is mainly warm and comfortable, and many of its own decorations make people unconsciously unload their armor. Apart from these exteriors, a thing is not forgotten and always kept in mind, and it is something that catches people's hearts internally.

knowledge expansion

how to open a craft beer house

Many friends are optimistic about the craft beer project and want to open a beer house, but they don't know much about how to open a beer house. Here are the steps to open a beer house:

1. First of all, we must understand the local policies. The procedures for operating a small craft beer house are relatively simple, as long as we go through the business license, food circulation permit, hygiene permit and other procedures. If you want to,

2. Determine the business format. Although the craft beer house mainly sells craft beer, the catering is also very important. A good catering will attract a large number of customers to consume, thus driving the sales of craft beer. The conventional ones include craft beer+barbecue, craft beer+hot pot, craft beer+snacks, craft beer+seafood, craft beer+western-style light meals, craft beer+buffet.

3. Choosing a suitable storefront is very important for the operation of beer house. How to choose it depends on the selected business format. According to the determined business format, we should consider factors such as storefront location, storefront size, rent, positioning of consumers, and at the same time, we should also consider factors such as the location of craft beer equipment and decoration style.

4. Go through relevant business procedures, including business license, food circulation license, hygiene license, health certificate for employees, etc.

5. When purchasing craft beer equipment, the quality of craft beer should be suitable for the consumption habits of local consumers.

6. Do a good job in store decoration.

7. Officially open a store. At the beginning of opening a store, it is necessary to promote the beer house through the combination of offline channels and online channels, and pay attention to the promotion activities in the business process to attract customers' consumption.