market factors and brand positioning.

1. The catering market in Henan is fiercely competitive. Before entering the Henan market, hometown chickens need to conduct sufficient market research and analysis to ensure that they can adapt to the needs and characteristics of the Henan market.

2. The brand positioning of Laoxiang Chicken is to provide high-quality, healthy and delicious chicken food, which does not meet the tastes and needs of Henan consumers.