Selection of site: downtown quiet vegetarian restaurant chain's special characteristics make it different from other hotels in the location. Usually suitable for the opening of a vegetarian restaurant in three locations: First, large residential areas and large stalls lined with food streets and major transportation routes. Usually these places are the gathering place for food and beverage. Commercial prosperity, popularity, open a vegetarian restaurant here, patronage will be a lot of customers. But this and the vegetarian restaurant secluded and elegant dining environment is somewhat inconsistent, if you choose this location to open a store, be sure to put some effort in the decoration; second, the elderly and young women gathered in the place, that is, in the elderly activity centers, office buildings, near the office area. Elderly people because of hypertension, diabetes and other geriatric diseases tend to eat vegetarian, and young fashionable women to keep fit, but also to vegetarianism, these people can be said to be the potential customer base of vegetarian restaurants; decoration: fresh and vulgar if the vegetarian chain restaurant decoration of the gold and blue will give the guests a feeling of not living up to its name, because a lot of vegetarians are rushing to the restaurant "" clean and happy" dining. Cheerful" dining environment to come, and the decoration of luxury restaurants, will leave guests the impression of expensive, so that many guests on the restaurant "far from it. Therefore, vegetarian restaurants in the decoration should be plain, simple and good, the best to give guests a kind of "secular" feeling. If it is a social vegetarian restaurant, decorating to avoid religious colors, colors should be light, fresh. In addition to the store's decoration, vegetarian restaurant chains can also be added to attract guests by adding some added value, such as in the restaurant to prepare some Taoism, Buddhism, religious books, magazines advocating a green and healthy diet, Tibetan handicrafts and so on. Positioning: mid-range is the best positioning here refers to the positioning of the grade of the restaurant and the price positioning of the dishes. According to the characteristics of vegetarian food, the middle grade restaurant is better. Pre-investment in less than 1 million, dining space in 100-150 or so. This kind of restaurant vegetarians easier to accept, investors return fast. Usually more than half a year can be profitable. Although vegetarian restaurants do not operate alcohol, but the production cost is lower, the profit margin is about 45%-50%. So vegetarian restaurant chain dishes are mostly medium to high price point.