I. Account Opening+Recharge
Any platform needs to be registered before it can be used, and Tik Tok advertising is no exception. You need to find an official or agent to open an account with business license, legal person ID card, home improvement industry qualification and other documents. At the same time, after the account is opened, you need to receive 10000 yuan in advance as home improvement advertising consumption.
The second is to locate the crowd.
Most of the consumption of household clothes is moving or repainting, so consumers are mostly young couples who are ready to get married or young users who move to new houses. Therefore, when placing home decoration advertisements on Tik Tok, we must accurately locate the target population.
The third is to develop novel advertising ideas.
Most of Tik Tok's young friends are post-90s, and they like to pursue fresh, simple and suitable decoration styles. Therefore, we can integrate these advertising ideas into Tik Tok's home improvement advertisements, such as making desks with bay windows and matching washing machines on the balcony to attract users' attention.
The fourth is the short video presentation mode.
The current house price is still at a "sky-high price" for most users. Moreover, most ordinary office workers just need to buy a house according to their own ability, so Tik Tok's short video can be used to show home improvement advertisements, such as how to make rational use of space, what is the layout of each room, etc., and deepen their understanding and yearning for home improvement through short video.