The daily turnover of a store averages more than 10,000 yuan, which is still some distance from the 20,000 to 30,000 in 1994. But Qiao win, he said he does not hope that sales during the trial period is too large, "Now there are many competitors, consumers can choose a lot of dining options. We can not be compared with the year, open a store on two or three million. Plus it's not good for us if it's too big at this time of year because we have a lot of issues to work out, so we're running a low key operation and it's not mature yet."

While "there are many problems to be solved," Red Sorghum's second store is also ready to open on Dec. 9, 2008, "each store can reach a solid 15,000 or more, that would be great. It used to be 20,000 to 30,000 for one store, but to open ten stores and end up losing two or three, that would be the end of it."

Joe Win feels that a fast food chain company must establish its own industrial chain. "This industry chain starts from the primary industry agriculture, first of all the agricultural base should be selected, the second industry is food processing, and factory cooperation. Then it comes to the stores, and the stores are the tertiary industry."

He introduced, red sorghum not only built their own raw material base, but also with Shuanghui, Si Nian and other food companies to establish a cooperative relationship. Distribution logistics chain has been solved, the entire logistics problem capital problems management industrialization problems and so on, "basically are not a problem." Now red sorghum into Beijing has entered the preparatory stage, "Wangfujing is a must, the first choice", his 2009 plan focuses on Shandong and Beijing.

"How big is the fast-food market? I think in the future new real estate developers in China may phase out kitchens when they build houses. As fast food grows, the costs will come down to a point where it will be more economical than if you were to cook your own meals at home. People will definitely be freed from eating three meals a day. Spend more time on entertainment and leisure, reading and learning to innovate."