Shanghai Hong Kong New World Building is a 60-story super Grade A commercial complex located at No.300 Huaihai Middle Road, which is the tallest office building in Luwan. A large area of green space near Xintiandi, a fashionable selling point of combining Chinese and western styles, and an artificial lake. The building is invested and developed by Hong Kong New World China Real Estate Co., Ltd. The intelligent design and management system of the building is second to none in Shanghai office buildings, with modern high-quality communication system. Among them, the office building area is about 64 198 square meters, the shopping mall area is 5 15 10 square meters, and the meeting, catering and entertainment facilities area is 20532 square meters. Each floor can be divided and combined at will, with 14 deluxe room elevators.

This area integrates shopping, leisure, entertainment and catering. Rich underground three-storey large garage with 326 berths. The building fully embodies the SA intelligence, optical cable entering the building, ATN backbone switching transmission function, DDN node computer and Internet connection. The satellite receiving antenna can receive Pan Am 2, Nikko and Weiya 1 programs. The 4th to 57th floors of the building are all office buildings, and some of them have equipment floors and refuge floors. The total height of New World Building in Shanghai and Hong Kong is more than 260 meters, ranking first among the tall buildings on Huaihai Road. In order to cooperate with the lighting landscape project of Shanghai municipal government, Hong Kong New World Building has installed the only computer-controlled color-changing lighting system in Shanghai, which has become a landmark building of New World Group in Shanghai. This building is mainly composed of two parts. Skyscraper is an international standard Grade A intelligent office building, and there are various brand shopping malls from the towering podium to the third floor underground. Sinking Square, designed by Zheng Yi, the director of designer affairs of A+U, a famous British architectural design company, has a unique shape and can hold various promotional activities, which is extremely rare in Shanghai.