Question 2: Classification and characteristics of supermarket goods. I'll just say the presentation of small classes. Commodity display should conform to the principle of full display, vertical display, priority display of 20 kinds of commodities and first-in-first-out At the same time, seasonal factors, the setting of magnetic points and local preferences should be considered.
1) Full-code display means that all goods should be packed in full code to avoid giving people the feeling of choosing the rest.
2) Vertical display. Generally, the goods of the same brand are displayed from small to large and from top to bottom, but some supermarkets will put the goods with the largest specifications on them in order to increase the unit price of customers.
3)20 Priority display goods refer to the sales of goods accounting for 20% and 80% of the supermarket, which are generally placed on the golden floor.
4) FIFO refers to putting the goods with good dates behind the shelves to prevent losses caused by overdue sales.
Positive factors mean that if it is summer, the surface of water, ice products and sunscreen products should be expanded. Wait a minute. If you are a newcomer, I suggest you buy books on supermarket management and choose Shanghai, because Shanghai is the best chain store in China.
The choice of commodities mainly includes convenience food and daily necessities. There are too many specific projects to say one by one. There are too many product details. I do, but my smallest item is the product details of a 2000-square-meter supermarket, and it belongs to a commercial store. I don't know if you need it.
Question 3: We need a list of the names and specifications of all kinds of goods in large supermarkets! The supermarket won't publish these things! You'd better look online! There are many online supermarkets!
Hope to adopt
Question 4: supermarket shelf size and length: 600mm | 900mm；; Double-sided width: 650mm | 850mm；; Single-sided depth: 350mm|450mm Laminate width: 215 mm | 265 mm | 315 mm; General height of single-sided shelf:1350mm |1500 |1800mm | 2000mm | 2200mm; General height of double-sided shelf:1200mm |1350dm |1500mm |1600 |1800mm;
Customized specifications: convenience store shelves of other specifications can be customized according to the requirements of the national shelves.
Finally, no matter what size you make, the most important thing is to consider the rational use of space and leave customers with a choice.
Question 5: What is the definition of supermarket? The appearance of supermarkets can be attributed to the intensification of commercial competition and the development of information technology in the last century. In 1980s, especially after 1990s, the trading relationship between retailers and manufacturers in American grocery industry changed from the dominant position of manufacturers to that of retailers. In the supply chain, retailers and manufacturers compete fiercely for the share of retailer brand (PB) and manufacturer brand (NB) in the shelf space of retail stores, which makes the cost of each link of the supply chain shift continuously and the overall cost of the supply chain increase. From the retailer's point of view, a large number of new retail formats such as warehouse stores and discount stores have emerged, and the competition in the grocery department store industry has become more intense. They have begun to look for new management methods. From the manufacturer's point of view, in order to obtain sales channels, direct or indirect price reduction, at the expense of the manufacturer's own interests. Manufacturers hope to form a closer alliance with retailers, which is beneficial to both sides. In addition, from the perspective of consumers, excessive competition ignores the needs of consumers: high quality, freshness, good service and reasonable price. Many enterprises attract consumers to transfer their brands through induced advertisements and promotions. It can be seen that the background of ECR is to provide goods and services that meet the needs of consumers. To this end, the American Food Marketing Institute teamed up with Coca-Cola and P & amp； G. Kurt Salmon Associations investigated, summarized and analyzed the supply chain, got a detailed report on improving supply chain management, and put forward the concept system of ECR, which was adopted by retailers and manufacturers and widely used in practice. Features of comprehensive supermarket: 1. Located in residential areas, urban-rural fringe or commercial intensive areas. 2. The business area is more than 2,500 square meters. 3. Commodity structure: fresh food, clothing and food supplies are complete. Emphasis is placed on the depth of goods (referring to the specifications, grades and varieties of the same goods). 4. Target customers: meet the consumption needs of the middle-income class with the largest proportion of consumers. The facilities are better decorated than warehouse stores. Features of food supermarket: 1. Located in residential areas, traffic arteries and commercial areas. 2. The business area ranges from 5OO to 1000 square meters. 3. Commodity structure: mainly commodities with high purchase frequency. 4. Business hours shall not be less than 16 hours. For residents, it takes about 1O minutes to get there. Features of convenience store: 1, located in residential areas, along trunk highways and where stations, hospitals, entertainment places, institutions, organizations, enterprises and institutions are located; 2. The business area is about 100 square meter, and the utilization rate of the business area is extremely high. 3. Business hours are generally more than 16 hours, or even 24 hours. 4. Commodity structure: fast food, small packaged goods and stationery magazines are the main products, with the characteristics of ready-to-eat consumption, small capacity and emergency. 5. Target customers: Residents can reach it within 5 minutes' walk, and 80% of customers shop purposefully. Convenience stores make up for other formats in time, space and goods. With the improvement of people's living standards and the acceleration of life rhythm, there is more room for development. Features of the hypermarket: (1) The business area is 7000-1.2000 square meters, which can completely cover the business contents of standard food supermarkets and department stores. The business area here refers to the place where customers can walk and touch, excluding the arrival area and processing area behind. The business area of about 7000 square meters is the lower limit of the hypermarket, which is too small to be integrated. (2) 12000 square meters is the upper limit of the supermarket, and customers will feel too tired if they exceed this upper limit. Hypermarkets generally adopt a two-story approach for large stores with a size of more than 10,000 square meters, so that consumers will not be too tired and psychologically feel the pleasure of visiting two-story stores; (3) The site selection requirements are very high, and it is close to domestic central cities and large residential areas; (4) Product positioning characteristics, the product mix of the hypermarket adopts the method of highly centralized sales to a few varieties, so as to achieve the purpose of mass sales (quantity discount). This combination of goods can generally meet the requirements of consumers to buy enough at one time, but the width and depth of the product line are restricted by the sales volume of a few varieties, which affects consumers' choice to some extent; (5) Price positioning, hypermarkets adopt strict classification according to the variety of goods ... >>
Question 6: What are shopping malls, supermarkets and differentiated shopping malls? It refers to a large store with a large area and relatively complete goods, which is composed of various shops gathered together.
Supermarket: that is, supermarket, which is a large comprehensive retail mall operated by customers. Also called supermarket. It is the main form of commercial retail organization in many countries, especially in economically developed countries.
The characteristics of supermarkets are as follows:
(1) The goods in the supermarket are packed in advance in a mechanized way according to certain weight and specifications, and put on the shelves respectively, and the prices are clearly marked. Customers are self-help and can choose at will.
Computers and other modern equipment are widely used in supermarkets. It is convenient for managers to quickly understand the sales situation, timely save, sort out and package goods, automatically set prices and calculate prices, improve work efficiency and expand sales.
(3) The variety of goods in the supermarket is complete and easy to choose. People can buy most of the goods they need in daily life in a shopping center, which saves a lot of trouble. Automatic pricing, high efficiency in pricing and settlement, saving customers' time. Moreover, due to the good operating efficiency of shopping malls, the cost is reduced, so the commodity prices are relatively low, which is welcomed by our customers.
All of them are supermarkets, and some are shopping malls.
Question 7: What is the price band (retail supermarket)? Price band refers to the price distribution of a certain kind of goods from the lowest selling price to the highest selling price, which is called the price band of this kind of goods. When displaying goods, the price is generally from low to high from left to right and from high to low from top to bottom.
Question 8: What is the supermarket commodity code? Six people and eight people, generally arranged according to each supermarket's own wishes.
Question 9: What is the supermarket price tag? It refers to the selling price of goods. There are labels printed by the price department and the supermarket, which are attached to the display position of each commodity. It has the bar code of the goods and the provisions of the goods. By looking at the bar code and specifications, buyers can know the retail price of goods, so as to choose the goods suitable for their own consumption.
Question 10: What's the difference between a supermarket and a shop? The word supermarket comes from English supermarket, which is what people often say. It refers to a large-scale comprehensive retail mall that mainly deals in food and household necessities and is selected by customers. It is the main form of commercial retail organization in many countries, especially in economically developed countries.
Supermarkets first appeared in new york, USA, 1930. 1August 930, American Michael? MichaelCullen opened the first supermarket-Golden Cullen Joint Store in new york, USA. At that time, the United States was in a serious economic crisis. Michael. Based on his decades of food management experience, Coulomb designed the low-price strategy accurately and initiated the commodity category pricing method. The average gross profit margin of its supermarkets is only 9%, which is surprising compared with the gross profit margin of 25-40% of ordinary American stores at that time. In order to ensure the low price, the purchase price must be low, and only a large number of purchases can reduce the purchase price, Michael? Cullen set up a semicolon in a chain way to establish a sales system and ensure a large number of purchases. Self-service sales method was initiated, and one-time centralized settlement was adopted. After World War II, especially in 1950s and 1960s, supermarkets developed rapidly all over the world.
In the supermarket, the main business is all kinds of food. Later, the business scope became wider and wider, and gradually expanded to sell clothing, household groceries, household appliances, toys, furniture and medical supplies. Generally, there are baskets or trolleys in front of the supermarket for customers to use. Customers put the selected goods into baskets or trolleys, and check out at the checkout counter at the exit. In addition, the characteristics of supermarkets are mainly as follows:
(1) The goods in the supermarket are packed in advance in a mechanized way according to certain weight and specifications, and put on the shelves respectively, and the prices are clearly marked. Customers are self-help and can choose at will.
Computers and other modern equipment are widely used in supermarkets. It is convenient for managers to quickly understand the sales situation, timely save, sort out and package goods, automatically set prices and calculate prices, improve work efficiency and expand sales.
(3) The variety of goods in the supermarket is complete and easy to choose. People can buy most of the goods they need in daily life in a shopping center, which saves a lot of trouble. Automatic pricing, high efficiency in pricing and settlement, saving customers' time. Moreover, due to the good operating efficiency of shopping malls, the cost is reduced, so the commodity prices are relatively low, which is welcomed by our customers.
American scholar M.M. Zimmerman pointed out in his book Supermarket that the supermarket is a highly departmental retail store, dealing in food and other commodities. Either completely operated by the owner himself or entrusted by others; There are enough parking lots, and the annual turnover is not less than 250,000 dollars. Moreover, dry food and daily groceries are self-help.
Philip kotler, a famous marketing expert, believes that supermarkets are self-service organizations with considerable scale, low cost, low gross profit and large sales volume, and their purpose is to meet all customers' needs for food and household necessities. In China, a supermarket refers to a retail store that adopts the self-selection method, mainly sells food, and fresh products account for a certain proportion to meet people's daily needs.
The following factors of the store image: (1) Commodity types: The commodity types are complete and diverse; There are many brands to choose from for similar goods. (2) Commodity quality: good quality (such as durability and freshness); Reliable source of goods (such as manufacturers); The goods are clearly marked (such as the date of production). (3) Commodity price and promotion: commodity price is cheap; There are many promotional activities (such as discounts, specials, sweepstakes); There are advertisements (such as special flyers). (4) Layout and display: the goods are clearly displayed in categories; Easy to find what you want to buy; The entrance and exit are unobstructed; Commodity specifications and prices are clearly marked on the shelves; The passage is spacious. (5) Store location: near home (or residence); Close to the workplace; Commuting will pass by; It is near the city. (6) Store environment and atmosphere: the store is bright, comfortable and spacious; The store is clean and tidy; The toilet is clean; The air in the store is fresh and the atmosphere is good; There are many people and goods flow quickly. (7) Commercial convenience: retail; You can swipe your card by credit card or debit card; Long business hours and convenient shopping; The goods are not out of stock. (8) service: friendly service; Have good after-sales service; Service personnel have sufficient professional knowledge; Have a convenient return system; Hurry to check out; The accounts are correct; There is an attached catering department; There is a free service (>>