In sales, it means big or small. It can be a stitch and a thread, but it can be a multinational group. But in essence, they are similar. Sales are by no means difficult and low in the minds of ordinary people, and there is no mystery in the hearts of ordinary people. It is just a life test and way of life, but it exists in a free and unstable state. It can not only make you earn no money, but also make you rich and prosperous. So what are the rules of sales? Let's take a look with me. I hope you will be satisfied. Thank you.
sales rule 1. value rule. Consumers will only buy products and services that benefit them.
the first thing you need to know is that consumers don't buy your products because you are a great salesman. You have to admit and accept the fact that consumers buy products and services only because they believe? Will these products or services benefit them in some way? .
there is no doubt that you must know how your products or services will benefit consumers or customers when applying the law of value in your enterprise. If consumers or customers are not satisfied, you won't get paid. This leads to the next rule.
sales rule 2. reward rule. Value has a price tag.
the reward rule is simple. The more beneficial your product or service is to consumers, the more you can raise the price. There is no value in the world without paying the price.
it can be said that when you want to launch a product or service, it is very important to follow the law of value in the production stage. When you put the finished product on the shelf, it is very important to follow the reward law in the product development stage.
sales rule 3. influence rule. Reputation depends on two factors, trust and professional knowledge.
John? JohnMaxwell has taught and mentioned the influence law in detail in his book The Twenty Principles of Leadership (AFF). He said,? Leadership is influence, neither more nor less? .
by increasing our customers' trust in us and the products or services we provide, we can develop the powerful and intangible characteristic of influence. One way to achieve it is to show our expertise in a specific field or industry. This leads to the next rule.
sales rule 4. truth rule. You must give someone the most precious gift? Is yourself.
bob? BobBurg and John? David? In the book TheGo-Giver, JohnDavidMann wrote:? You just want to be someone else, or imitate some action or behavior taught by others, you can't really attract people. You must provide one of the most precious things to others, and that is yourself. No matter what you think, you are selling, you must provide the real you. ?
the principle of truth works like this: are you wholeheartedly? Full commitment? To provide solutions to consumers' problems. Think hard about how you plan to make the best products or provide the best services, and express without exaggeration how these products and services will change the lives of consumers you want to help. Your heart must sincerely and sincerely hope to provide a solution that can benefit consumers or customers and make their lives better.
this attitude is the fertile soil. The trust of customers is cultivated and grown on this soil.
sales rule 5. reciprocity rule. This is a relationship of giving and giving.
at first glance, most people think that this means that you (the provider) provide products or services, and they (the users) pay for the products or services. But that's not what I meant. What I said? What is the relationship between giving and giving? Is to keep you (the provider) paying. Users never pay.
when you sell your products or services, you always give users extra, free and truly valuable gifts besides what they pay. They will come back and buy from you again and again.