Many times, businessmen will engage in some promotional activities to increase sales, this time you need to write a promotional program, then how should it be written? The following is a 2023 car promotion program for your reference!

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#2023 Automobile Promotion Program Part 1

Activity Background

BMW, by virtue of the domestic and international brand awareness and reputation, sales have grown substantially over the years, has been a reputation; at the same time, at the right time to bring higher quality services to meet consumer demand, so that people who know how to live a better way to enjoy life, and to bring the best and most influential services to the market. BMW has become the ideal and ambition of BMW. With the help of public welfare activities into the community, plaza, and the target customer group zero distance contact and interaction, BMW will be concerned by all walks of life, to enhance the status of the brand, so that the brand deep into the hearts of the people, and further get the affirmation of consumers, and ultimately become the most loyal customers of BMW Motorrad.

2. Purpose of the activity

1. It perfectly combines with the target consumers' pursuit of honor, status, identity, brand, fashion, safety, and high-grade characteristics, and meets the psychological needs of consumers.

2. Borrowing the simple psychology that people yearn for in summer, we launch the activity form of personality, fashion, simplicity and public welfare, so that consumers can experience the simple emotions of summer.

3, through the combination of brand and public welfare, increase media hype and promote sales force.

4, through a series of activities to bring consumers closer to BMW and improve the company's brand image.

Third, the focus of the activities

1, for customers: the pursuit of fashion, noble consumer demand, experience the true meaning of life, highlighting the individuality and taste.

2, for the media: through the public service activities will attract a lot of media attention, become the focus of their publicity, to promote consumer purchasing behavior, create a brand atmosphere and product value.

3, for the enterprise: to understand the consumer psychology, establish confidence, and strive to create a good performance to enhance the brand image.

4, for the industry: not to be underestimated, wait and see, recognize the brand positioning and the functional value of the product.

Four, the effect of the assessment

1, after this series of activities, will give BMW car sales will bring a qualitative leap. The market will have a higher level of clear understanding and impression of BMW cars!

2, is bound to become the focus of social and media attention. To establish the BMW brand image and spread the brand image plays a huge role!

V. Arrangement of Activity Time and Location

(TBD)

VI. Activity Information

1. "Caring for Children to Achieve the Future", an interactive activity organized by BMW and a large community, attracted the enthusiastic participation of many children from the community, and the children drew their own pictures with the help of their teachers and parents. With the help of their parents, the children drew the favorite BMW cars in their hearts - "My Favorite BMW Children's Painting Tour". The children gave full play to their imagination and passion for cars.

2. "Taste of Life*** Appreciation of Extraordinary" "BMW Quality Life Noble Night", together with the owners*** Appreciation of Extraordinary, Taste of Life, *** with the sharing of quality of life brings success and joy. The car and wine, Latin performances and various exhibits were fused together to bring a perfect event. Sharing extraordinary moments, delivering quality life, and the majority of owners together *** with sharing BMW quality life brings success and joy.

3. "Test Drive to Realize Your Dreams" - BMW Perfect Driving and Sharing Activity, a one-day in-depth test drive and treasure hunt experience on Conghua Road, allowed customers to experience the performance of the vehicle while adding more simple elements. During this period, various road experiences on city roads, expressways, highways and township roads allowed customers to fully appreciate the driving pleasure of BMW vehicles. The destination of this drive was the Baoqi Rose Garden, and the fresh fragrance of the rose garden also added a bit of warm and romantic fun to the journey.

4. "Wonderful Movies and Your **** Appreciation" played all kinds of cinema blockbusters, by the community of the owners of the preferences and welcome, the open movie to bring a very warm feeling, although not the kind of shock of the cinema, but more to bring back memories and the fun of the family to watch together.

5, automobile safety public lecture. Hosts and guests will be professional automotive knowledge into easy to understand and understand the real cases to the owners, to correct the driver's daily life often make mistakes. To have a chance to contact with the owners and bring the concept of safe car life to the owners is to advocate the owners to live a safe car life while enjoying the fun brought by the car. The event combined fun safety games with visual on-site demonstrations to vividly convey boring safety knowledge to everyone at the event.

6. Lectures on daily car maintenance

7. Consultation activities on online car market, car supply and tuning

8. On-site collection of opinions and recommendations

9. Car models and beautiful women performances

10. Display of car audio and car tuning (cool cars)

During the event, many customers experienced the BMW brand's consistent In the event, many customers experienced the essence of BMW's consistent brand "Breakthrough Technology, Pursuit of Excellence", and at the same time brought a rich and colorful cultural life to the community, adhering to BMW's nobility, and brought more customers the enjoyment of nobility.

VII. On-site Services

Service 1: Owners who registered in front of the booth on the same day were rewarded with 500 RMB vouchers per person, which can be used against cash when purchasing a car.

Service 2: On the day of the service station technical experts on the community car owners for free testing, free tire pressure checks, free oil, free glass water, free antifreeze and several other free services. And on the spot for 60% discount maintenance membership card.

Eight, integration of resources

Wedding studio, home furnishings, real estate and other industries **** enjoy customer resources, large-scale joint exhibition activities, to make full use of the resources of different industries, to reach a multi-win situation.

Nine, joint marketing

At the same time, invite car audio-visual navigation manufacturers, automotive interior manufacturers, automotive exterior manufacturers, manufacturers of self-driving tour with the help of the platform for brand promotion, interaction and sales.

#2023 Automobile Promotion Program Part 2#

I, automobile marketing plan before the foreword

In the near future, driving will be a life skill that people generally master, sedan is no longer the sign of the privileged people, and will be the people out of the mobility tool. Then when people have a car of their own, there is no doubt that the care will be doubled. The car usually clean care and regular beauty maintenance, will inevitably become the content of people's daily consumption.

Henan Higher Institute of Commerce in order to make students learn the theory and skills and social needs, and can have more practice opportunities, the school combined with the conditions of the school, decided to jointly open a small automobile beauty store to the automobile marketing students to create an on-campus practice platform to exercise students is the ability to practice.

Second, automotive marketing plan of the market analysis

(a), environment and market analysis

1, industry analysis

With the rapid development of the automotive industry and the rapid popularization of automobile consumption, the car will eventually become a means of transportation into the millions of households, just like the refrigerator, color TV has become a necessity of our lives. With the automobile family, mass, people, car integration of life has gradually become fashionable, not only car car concept has gradually into the hearts of the people, but also fashion, personality, novelty and become a car family chasing the goal.

2, competitive analysis

Auto after-sales service market, the surface of the different forms, flowers, very active, but the substance of the good and bad, the formation of a brand of only a handful of, on the whole, is still in a state of confusion. At present, the automotive service industry is full of small stores, no business scale, store to store low price competition, each other, serious disordered operation affects the formation of competitiveness in this field. China's automotive aftermarket service enterprises are mostly their own, some chain companies are not perfect and mature, and due to their own limitations on the overall market control is insufficient, there is no formation of large-scale monopoly and national brand.

Automobile follow-up service market currently exists a series of problems, mainly several sub-sectors are still in the disorderly competition stage: auto parts industry, many enterprises, varying in size, backward means of market development; management backwardness, backward business model, part of the enterprise unfair competition, automotive repair industry, many large-scale enterprises are not as good as the benefits, and small roadside auto repair stores, repair and maintenance centers are quietly Rise; the current state of the automotive beauty care industry is not standardized, no standards of operation, quality is not guaranteed, unreasonable charges. The vast majority of street stores innately lack of scientific management, technical protection and formal import channels. The existence and operation of these stores has seriously dampened the enthusiasm of car owners to spend money.

3, consumer analysis

The current automotive after-sales service can not meet the high standard requirements of car owners, many industry insiders have begun to actively explore the industry's new development path. Instead of: brand shop-brand reputation, good store image, standardized operation, strong service consciousness; reputation, quality and reliable automotive beauty care store. Because, with the change of people's consumption concepts, consumer awareness and self-protection awareness continues to grow, people in the process of consumption not only to meet the demand for direct consumption, but also need to maximize the need to meet the psychological consumption.

(II), swot analysis

advantage: this car beauty store is a school jointly opened for students, the staff is their own school students, management personnel is mainly their own school teachers, in this case, is conducive to the management, discussion and communication, as opposed to the target customers are concentrated and clear, easy to carry out publicity and promotion.

Disadvantage:Geographic location is located within the school, the space is more closed, the radiation range is narrower; management and service team members are mainly inexperienced teachers and students, the lack of hair management and technology testing, the process of opening the store is also the process of learning and groping.

Opportunity: now the auto beauty industry has not yet become a scale, there is a lot of room for development. Then, we can fully utilize the relationship between students and teachers in schools to communicate, exchange and do business with each other, so as to bring in new and more sources of customers and expand the scope of business and market share.

Threats:Originally is not yet mature industry, although the prospect is very good, but our team lack of experience, which is a great challenge to the future development.

Three, automotive marketing plan of the market positioning

Beauty store name:

Car in addition to the appearance of beauty, the most important thing is to be able to safe and normal driving, because the opening of a car beauty store, if the development of the good then we can also join the car testing, repair and other businesses, so we hope that in addition to give us here car friends beauty car, but also to give them free testing car safety system. So we hope that in addition to the beauty of the car to our friends here, we can also give them a free test of the car's security system, if there is a problem, after our repairs can be assured that the smooth driving on the road. That's why we named the store "Anhang Auto Beauty Shop"

The rapid development of China's automobile industry has heralded a strong demand for the automobile aftermarket. This demand will deepen as people's understanding of the car, the demand will become more and more rational, from the simple beautification gradually transformed into the demand for additional services, at the same time, the automotive repair industry is not mature enough, the business mindset and concepts should be in front of the demand for quality, service, features, industry differentiation will be the main development trend of this industry.

Anhang auto beauty store through the automotive market service industry in-depth analysis and summary, and combined with the current situation of the automotive market, from the target customer, brand, marketing, products, services, prices, promotions, and other aspects of the longitudinal review, to provide a different from the traditional more or less traditional backward marketing approach. Anhang auto beauty store does not do big and comprehensive, specializing in small and refined, locking the investment is small, fast return auto beauty service route.

Anhang auto beauty store's target customer groups locked in the school staff have a car among the group and the school bus fleet, this group has a certain cultural quality and taste, the traditional Chinese culture is more recognized, this group of service and product fineness and perfection have higher requirements, and less sensitive to price. According to the price theory, the factors affecting the pricing of automobile beauty services are mainly cost, demand and competition in three aspects, the cost is the value of beauty services, which determines the value of the beauty service price of the minimum boundaries, if the price is lower than the cost, it is unprofitable; market demand affects the customer's understanding of the value of beauty services, which determines the upper limit of the price of beauty services, and the competitive market conditions regulate the price in the upper and lower limits The market demand affects the customer's perception of the value of beauty services, which in turn determines the upper limit of the price of beauty services, while the market competition regulates the price at the upper and lower limits of the price fluctuations, and ultimately determine the market price of beauty services. However, when studying the cost of beauty services, market supply and demand and competition, it is necessary to link with the basic characteristics of the service.

But as their careers grow and their incomes accumulate, they will shift from functional to comfort consumption and become the mainstay of our consumption.

Four, automotive marketing plan of the marketing objectives

Have the above market analysis, the initial store is set to small car beauty store, mainly for the target customers for the school car friends team and in the faculty and staff, I hope that after the initial operation and management, there can be a better development, you can carry out more business have more customers, and can be profitable in a certain period of time.

In the short term, so that the whole school faculty and staff to become regular customers of the store. On this basis, to improve the visibility, using the old customers to pull new customers, so that the North University City car owners to understand and come to the store to spend money.

#2023 Automobile Promotion Program Part 3#

Activity Background

In order to make better use of the Spring Festival as a traditional holiday, to carry out holiday marketing, the planning of the "luxury to welcome the New Year, the Spring Festival seven days of joy" as the theme of the warm-up activities. The warm-up activities. The activity is carried out in the 4s store, the purpose is to attract new and old customers to the 4s store during the Spring Festival, to enhance the 4s store to collect customers, and to promote the transaction during the festival.

Second, the purpose of the activity

Through this activity, the 4s store as a basis for the brand to gather popularity, enhance the brand image, expand visibility, contribute to the customer transaction, increase sales, pull sales, increase customer flow, reduce inventory, through the activities of the consumer to buy a car closer to the distance to improve the brand image of the 4s store.

Three, the theme of the event:

Activity time: February 1, 20__ - February 23rd.

Activity location: 4S store showroom.

Activity object: old customers who have purchased a car, potential customers with the intention of purchasing a car.

Four, the activities of the assessment

1, the activities of each sales consultant task 5 cars, the number of appointments 20 batches of customers, did not complete the orders or appointments 80% of the target deduction of 200 yuan / person.

2, up to the standard award: sales volume during the activity period reached 5 cars sales consultant award 600 yuan.

3, sales volume during the activity period to reach 7 cars sales consultant awards 900 yuan.

4, sales volume during the activity to reach 10 cars sales consultant award 1600 yuan.

5, the sales champion award: activity during the sales volume of 10 cars and more and sales volume for the first sales consultant selected as the sales champion of this activity, reward shopping card 200 yuan.

6, the team to complete the award: the activity period can be completed during the sales of 24 units of the general activity goals, reward the team 20___ yuan.

Fifth, the activities

1. Invite old customers to re-enter the store, for the old customer vehicle inspection, to ensure that the normal use of their vehicles after the Spring Festival, and give holiday gifts (paper bags, paper drawers).

2. Purchase a car to send "my car nanny" gift package, registered owner of the immediate family members of the driver's license free annual inspection once, automatic car wash machine free car wash 10 times, the terms of the purchase of a car from the date of registration, valid for one year.

3. Customers who purchase a car during the campaign period will be able to participate in the Lucky Draw event, with a 100% winning rate: 2 first prizes: 1 Apple IPAD worth 5000 RMB (prize table prototype). 5 second prizes: 1,000 RMB gift package. Third prize 10: Prizes (fashionable electric fan 1). Lucky prize: send automatic car wash machine free car wash service 1 time.

4. Test drive gift, registration test drive send foam cleaner 1 or cooking oil 1 bottle.

#2023 Auto Promotion Program Part 4#

Background of the event

Fengxing YJ Auto has a number of retained customers and a large number of potential customer base since its launch in November. Maintaining the first batch of YJ Auto car owners and cultivating customer loyalty has become a key point in the growth of the YJ Auto brand. Let the new owners of YJ Auto feel the dealer's attentive care, sincere service, value-added enjoyment can reduce the first batch of vehicles there are details of small problems, and become the key point of dealer marketing. So dealers invite, organize new car owners and potential customers to have a novel pre-holiday joyful interactive games of promotional activities, on the one hand, can regulate the customer joyful car-buying psychology, on the other hand, to stimulate the potential customers as soon as possible to buy a YJ car, improve sales.

In order to meet the arrival of the Spring Festival and Valentine's Day, do a good job in advance of the market season sales preparations for the company's sales before the Spring Festival to reach a new high.

The promotional activities are not aimed at pure sales, the ultimate goal is to promote sales even during the off-season of the market after the Spring Festival. So in the design of the activity is more to consider to attract attention, promote memory, to achieve a good feeling, so this activity must be to achieve the red hot over the New Year's lively and festive market propaganda atmosphere.

The New Year's Day of 20__ is approaching, and auto 4S stores have been preparing to start a new round of sales war in the new year. Holiday promotions are one of the most common activities of 4S stores, so they have begun to plan activities on New Year's Day, hoping to have a good start in 20__.

Case 1

Activity Theme: Welcome New Year - Send Warmth

Activity Time: January 1~January 15, 20__

1, 10 items of free testing of the engine system

2, Original Parts Promotion

3, Original Accessories Promotion

Case 2

Activity Theme: New Year Car Appreciation Club

Activity time: January 1, 20__~January 10

Activity content:

1. Prepare food and beverage in the auto 4S store and invite customers to enjoy the car.

2, test drive X King.

3, purchase a car during the event, you can participate in the on-site lottery.

Case 3

Activity theme: car show

Activity time: January 1~January 3, 20__

Activity content:

According to the national holiday time, New Year's Day is a three-day holiday. Auto 4S stores can hold a car show during this small holiday to create a relaxing atmosphere for car buying activities and give people a sense of easy car buying. At the advent of the Lunar New Year, the use of auto shows to promote brand publicity and increase the number of intentional customers.

Case 4

Activity theme: New Year's Day car purchase crazy gift

Activity time: January 1, 20__~January 15, 20__

1, the new car introduction: there are 4S store franchise staff to introduce the appearance and performance of the new car, introduce the preferential method. In order to attract consumers to generate the desire to buy, and ultimately to achieve the transaction.

2, active atmosphere. Reflect the relaxed, fashionable theme, preferential measures.

#2023 Auto Promotion Program Part 5#

October 1 is the annual National Day, is the commemoration of the founding of the new China's day, FAW-Volkswagen Audi ___ Automobile Sales & Service Co. The company has launched the "Audi Welcome National Day, Good Gift Delivery" campaign on this memorable day.

One, the purpose of the activity

Promoting Audi's "breakthrough technology, enlightenment of the future" brand concept, Audi's "dynamic, aggressive, noble" brand value in-depth, so as to improve sales and increase turnover.

II. Activity Time

October 1, 20__ - October 7, 20__

III. Activity Location

__ Major Audi Automobile Sales & Service Co. Value

(1) Dynamic

Movement, the most dynamic rhythm. We will invite Lee Young-kin to endorse Audi's "sport" concept, which is the same as the brand's image. We are confident that his endorsement will help deliver Audi's brand image, give the brand a new impetus, and ignite the passion of Audi fans, racing enthusiasts, and car lovers for the Audi brand.

(2) Enterprising

Positive and upbeat best characterizes enterprising. We will invite Lang Lang to be the spokesperson for Audi's "progressive" concept, and his positive attitude towards music can best reflect Audi's brand value of "progressive". Another reason is that Lang Lang has a far-reaching influence in the world, and can drive the world's enthusiasm for Audi.

(3) Dignity

Atmosphere and elegance are the best expressions of dignity. We will invite the famous movie star Maggie Cheung to be the spokesperson for the brand value of "Nobility". Highlighting the elegant quality of Audi, not only men can drive, women can also. Not only that, women can also reflect the quality of Audi.

2. Five gifts

(1) One gift

During the campaign period, you can get a TV set by ordering any Audi model.

During the campaign period, any Audi model can get a copy of compulsory vehicle traffic insurance.

(2) Second Gift

Audi exclusive National Day special price for selected vehicles.

Audi Q7 High Power Exclusive Manufacturer's Guide Price of 1,347,000, National Day Exclusive Special Price 20% discount on the purchase of vehicles. Audi TTCoupe model factory guide price 519000, National Day exclusive special price 20% discount on the purchase of cars.

The Audi A8L High Power Comfort model is priced at 1,158,800, with a special 20% discount on the National Day.

(3) Triple gifts

Audi A6L cash up to 70,000 yuan, replacement of the old motor vehicle subscription A6L can also get a value of 12,000 yuan vehicle commercial insurance.

Audi A4L special car up to 30,000 yuan, replacement of the old motor vehicle order A4L can also get 8,000 yuan worth of vehicle commercial insurance.

The Audi Q5 will be reduced by up to 28,000 yuan, and the Q5 will be given a one-year extended silver warranty when you order a replacement vehicle. The new imported Audi Q3 up to 20,000 yuan.

(4) Four gifts

During the activity period, you can get a vehicle replacement coupon worth 1,000 yuan for consulting and replacing the old motor vehicle.

(5) Five gifts

During the activity period, if you come to the store to enjoy the car test drive, you will have the opportunity to draw a beautiful Audi TT car model.

V. Activity Program

1. Suzhou TV broadcast for three days.

2. The advertisements on the silver screen of each square will be broadcasted for three days.

3, in the sports square car show for 2 days.

Sixth, notes

1, October 1, National Day day, as long as you call the Ao trip activity registration phone, you can participate in the Ao trip showroom held in the "car, test drive, Ao trip tasting group buying will", when my store will also launch the Audi A4L, A6L and Q5 models of the National Day group buying policy that will make your heart beat. The AUDI A4L, A6L and Q5 models will also be available for the National Day Group Buying Policy.

2, we will also be free for your car maintenance once.

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