Marketing camp, as you can understand it, is to create a good atmosphere or a good market. So do you know how to plan a marketing plan? Below I bring you the template of marketing activity planning scheme, I hope you can like it.
Marketing activity planning scheme template 1 1. Activity purpose
In this marketing competition, the whole school students spontaneously form a team, exercise their teamwork and marketing ability on the premise of self-management, and verify their practical ability on the basis of theoretical courses.
Second, the purpose of the competition
Strengthen communication among students in the hospital, enhance students' sense of cooperation, and cultivate students' ability to coordinate team division of labor, tap market gaps, innovate market operation methods and ensure perfect details.
III. Participants and places
1. Participants: All students in our college form a team, and individuals form a team (register as a team or participate in team cooperation by individuals).
2. Location: our school canteen, next to the back door Internet cafe, and the school playground.
Fourth, the competition time.
20__
The specific arrangement of verb (verb's abbreviation) competition
1. Team requirements: students must form a team of 3-8 people, and no one or more than the number limit will be recognized. Our college (Entrepreneurship College) allows and encourages students to form teams across classes, majors (directions) and grades, and the list of team members and subsequent changes must be reported to the Secretariat for statistics in a timely manner.
2. Create conditions: Encourage students to give full play to their personal advantages and take advantage of all available resources and conditions to participate in this competition. The team leader can fully combine everyone's advantages and integrate the advantages of wholesalers, distributors, logistics and individual teams. The equipment borrowed by each team in the school will be returned orderly under the leadership of the practice department after the daily sales.
3. Publicity matters: supervised by the assistant to the president, with the participation of the propaganda department staff, reading the newspaper column opposite the canteen and posting the banner of Entrepreneurship College in the back street.
4. Assessment standard and reward form: In the sales process, each team must make good account records. After the sale, the first, second and third place will be commended according to the four indicators of per capita net profit (35%), total group profit (25%), principal profit rate (20%) and commodity sales ratio (20%).
5. Principle of avoiding competition: Each team must report its main commodity categories to the Secretariat for statistics, and update and upload them to the Group in time. It is suggested to avoid the goods of other teams as much as possible, so as not to affect internal unity. If there are similar products, the reward will be staggered from the time and place reported first.
6. Stimulate students' enthusiasm for participating in the competition through multi-channel publicity (banners, exhibition boards, etc.) and promote consumption on campus. ) in the early stage of the competition. In the marketing process, various marketing models (such as door-to-door, group purchase, promotion, etc. ) can be used to enliven the atmosphere.
7. Specific business suggestions:
A, strive to achieve zero inventory, zero capital backlog, focusing on fast-selling products and timely sales, focusing on small commodities. It is best for each team to discuss the return with the merchants first, so as to avoid worries.
B, the specific types of suggestions are small gifts, trinkets, handicrafts, books, cards, small clothes, small household items, computer peripheral electronic products, etc.
C, each team can give full play to their creativity, and can take the form of inter-team cooperation and integrated marketing. You can also cooperate with off-campus merchants, but only students from our college are allowed to sell them on campus.
8 measures to ensure fair, transparent and open marketing competition results:
A. Issue valid invoices and receipts before the competition.
B during the competition, special supervisors will be arranged to follow up and supervise the activities of each team.
9. The operating income of each team shall be distributed by each team according to their respective agreed ways, and the team leader shall submit the activity summary after the game.
Sixth, the registration method
1. Registration time: from now until March 16.
2. Registration method: take the group as a unit, and the individual will register on behalf of the group (the registered group will be listed in the group * * *, and it is recommended that each group try to avoid the existing products).
Seven. any other business
Consultation: If the teams and members have any problems, difficulties or disputes during and after the competition, Mr. Zhang, the vice president, and the assistant to the president will help solve them.
(Note: The President, the Vice President, the President, the Assistant to the President, the ministers of various ministries and the head of the team shall each have one copy. For other unfinished matters, the Vice President and the President shall immediately put forward their opinions. )
Marketing activity planning scheme template 21. Marketing purpose:
Large-scale promotional activities will be carried out during the Dragon Boat Festival holiday to improve product sales and market competitiveness, expand the popularity of this farmhouse, stimulate consumption channels, and effectively grasp the customer information of consumers.
Second, the marketing objectives:
1, a successful consumer group who changed from a hospital to a major (please live in a dormitory, usually 4 people, each with 50 yuan or so).
2. Year-end party of students' union, societies and classes in Flight Academy (about 0/0 people in societies, about 30 people in classes, about 30 yuan per person).
3. The general consumer groups in the Flight Academy
4. Social consumer groups
Third, marketing time.
June, 20__ _ 19 ~ June, 20 _ _ _ (the fourth day of May to the sixth day of May in the lunar calendar) (the promotion interval can be advanced or extended as needed to ensure that the promotion activities can reach consumers to the maximum extent).
Fourth, marketing and publicity methods.
1, discount promotion: discount and reduce prices, use powerful and effective price tools, and adopt multiple preferential combinations to promote sales.
2, loquat picking publicity: eat fun! Loquat is better here!
3. Dragon Boat Festival cultural propaganda: Use the momentum caused by the influence of festival activities to highlight strong brands and strong marketing styles.
4, VIP membership card promotion: consumption of full yuan or group consumption of VIP membership cards, consumption concessions.
5. SMS group sending platform publicity: send SMS about the activity to all students of the flight academy.
6. Telemarketing: Call the President of the Student Union and the President of the Association of the General School of Flight Academy to sell group meals. The day before and during the activity, leaflets are distributed in the most crowded passages (snack street or school gate) to convey the first-hand information of the activity to consumers. Requirements: Good image and temperament, neat dress, and obvious signs of this farmhouse. (Suggest uniform clothing)
Verb (abbreviation for verb) marketing theme
Inheriting the traditional simple culture and feeling the delicious characteristics of farmers' subtitling "Orchard New Village Dragon Boat Festival Carnival is looking forward to your participation"
6. Promotional products:
The characteristic culture and food of this farmhouse.
Seven. Specific marketing activities:
1. mode: ① catering products are discounted to stimulate consumption; ② This activity mainly uses Zongzi as a promotional product, as well as _ _ local Dragon Boat Festival food, with different food combinations and rich holiday packages.
2. The Dragon Boat Festival reunion dinner will be launched, and all consumers who bring a group (more than 4 people) can enjoy preferential treatment.
3. Say hello to the students of Civil Aviation Flight Academy of China. All students of Civil Aviation Flight Academy of China can receive a holiday gift package (Dragon Boat Festival special food _ _ _ area, Dragon Boat Festival colorful rope,) with valid certificates such as student ID card, examination certificate and ID card.
4. Reproduce the traditional Dragon Boat Festival culture, explain the origin, development, changes, current situation and other aspects on the spot, and include an interactive session of interesting questions, and the winner will receive a holiday gift package.
Eight, activity culture atmosphere creation operation:
Activities such as hanging calamus, wormwood and sprinkling realgar wine can be carried out by inserting mugwort, calamus, willow branches, wearing colored ropes, activity spots, etc., and inserting colored flags to attract consumers to stop and watch and set off the theme activity atmosphere; Place the theme background and content description materials in an eye-catching position at the activity site to ensure that the activity area is at least 50 square meters.
In order to enhance the attraction and atmosphere of the event, song and dance performances or special entertainment activities that are popular with local people can be held at the event venue at the same time. To engage in these activities, we must be prepared, the venue layout, the choice of the host, and the choice of entertainment content.
Nine. personnel arrangement
This activity is operated by our farmhouse as planned. In order to ensure the smooth implementation of this activity, we need to appoint someone to be responsible for two details in the implementation of the activity:
1. During the single-page distribution activity, the staff will distribute leaflets in the channel with the largest traffic at the activity venue during business hours every day, and be responsible for conveying the first-hand information of the activity to consumers. The requirements are: good image and temperament, neat dress, and obvious signs of this farmhouse. (Suggest uniform clothing)
2. Competition manager:
In order to ensure the orderly activities, it is necessary to designate a special person to manage the competition materials, lottery and prizes, so as to avoid unnecessary disputes and affect the brand image.
Marketing activity planning scheme template 3 I. Theme
A happy marriage is God's satisfaction. The wedding reception is in _ _
Second, the general idea
Give full play to the hotel's own advantages, innovate the arrangement of activities, organize effective marketing activities with the theme of "holding a wedding banquet and arriving at _ _" through a series of publicity and planning, and make _ _ hotel truly become an ideal hall for wedding banquets of newcomers.
Third, the activity time
_ _ _ _ to _ _ _ _
Four. Activity content
1, free wedding audio facilities for more than ten seats.
2. There are two welcome signs in the lobby, and more than ten seats are provided free of charge.
3. For more than ten seats, one creative silk flower Arch will be provided free of charge.
For more than ten seats, holiday banners outside the hall will be provided free of charge.
5./kloc-Ballrooms with more than 0/5 seats can be painted with holiday background (including names of newcomers) free of charge.
6. 15 seats/night or more, provide a deluxe wedding room free of charge (including exquisite breakfast for two the next day).
7./kloc-a set of exquisite table flowers (flowers) for the main table is provided free of charge for more than 0/5 seats.
8. Those who book a wedding banquet of more than 688 yuan/seat (including 688 yuan/seat) up to 10 seats will receive a multi-layer wedding cake on the wedding day.
Five, the wedding package standard
1, Centennial Banquet 688/ table (10 people)
2. Golden Jade Wedding Banquet 788/ table (10 person)
3. Pearl River Bijiang Wedding Banquet 888/ table (65,438+00 people).
4. Long Feng Cheng Xiang Banquet 988/ table (10 people)
5. Love is like oxygen banquet 1088/ table (10 people)
Sixth, publicity and promotion.
1. Make this activity into a leaflet with pictures.
-Newspaper folder
-Distribution of people in urban areas
-Cooperate with wedding photo studios or wedding companies in a mutually beneficial way and put up promotional leaflets in their stores.
-Placed in all business locations of the hotel.
2. Elevator room pop/ lobby pop
Make the content of this activity into a poster and hang it in the elevator room of the hotel for the convenience of guests to understand and promote.
VII. Division of labor
1. The marketing department is responsible for the publicity and production of this event.
2. The front office of the Food and Beverage Department is responsible for specific operation services, scene layout and other matters.
3. The catering kitchen is responsible for the verification of the dishes and vegetable prices of this activity.
4. The general office is responsible for organizing employees to distribute leaflets in downtown areas.
The housekeeping department is responsible for the preparation of the wedding room.
6. Other departments are familiar with the content of this activity and cooperate with the hotel to promote this activity.
Eight. cost budgeting
1, silk flower arch: 2. 35m× 2m = _ _ Yuan (can be used for a long time)
2. Ordinary painting: X yuan/m2 _ _ m2 = _ _ yuan (name sticker, which can be reused as a whole)
3. Table flower: 35 yuan/serving x 1 =35 yuan.
4. Wedding room: deluxe single room _ _ yuan/night.
5. Cake: 180 yuan/serving.
7. leaflet: x/ sheet = _ _ yuan.
8. Newspaper charge: X yuan/sheet = _ _ yuan.
9. Elevator POP: _ _ yuan/width x2 = _ _ yuan.
Nine, with a leaflet sample (omitted)
Marketing activity planning scheme template 4 I. Timing (Timing is very important)
A. Investigate the collective vacation time of surrounding business districts or factories (Sunday is recommended).
B, check the weather forecast, eliminate bad weather.
Second, the division of labor
A, set the active command
B, set up a group:
C. Advertising, publicity, training, promotion, etc.
Third, the market analysis (key)
A, event theme design is related to the whole nearby market, so as to understand the opponent's event theme and find an innovative and exclusive event theme.
B, investigate the best-selling models of nearby competitors, kill low prices, design a variety of differentiated models, and increase the price:
C, gift procurement, also need differentiation, it is recommended to purchase at different levels, focusing on gifts, reminders, activities to send small gifts.
Fourth, the theme design of the event (joint manufacturers show)
1. Find a partner to reduce the activity cost.
2, design highlights the theme: for example
(Exclusive shock gift, free mobile phone)
5. Design the activity simulation diagram in advance
1. Conduct on-site inspection and make good use of all advertising spaces.
2, conception, design moving line, simple picture simulation design.
Six, advertising design, material preparation
1, advertising design, it is suggested that the theme should be prominent and the content should not be too complicated.
2, holiday materials, tents, arches and other holiday materials in place.
Seven, design incentive policies
1, overall task achievement award of the store
2, personal goal reward
3. Target model reward
Eight, gift procurement
1, the main gift (holiday theme gift, super attractive gift)
2. Reminder gift (ordinary gift, which plays the role of reminding you to give it again in the sales process)
3, small gifts (installment, free delivery into the store, play a role in attracting popularity)
Marketing activity planning scheme template 5 I. Activity theme:
Dance your youth and show yourself.
Second, the activity object:
All students of foreign languages department
Third, the activity time:
_ _ year _ _ month x day _ _ month x day
Four. Event organizer:
Career development center for students of foreign languages department
Verb (short for verb) The purpose of the activity:
Our center held this marketing competition to improve students' interest in learning and their ability to apply what they have learned. At the same time, it is also an exercise of teamwork spirit, from which students accumulate experience to improve their comprehensive quality and accumulate for future work. We hope that students who are concerned about marketing can take this opportunity to further deepen their understanding and cognition of marketing.
Entry form for intransitive verbs:
Take the group as a unit, each group has 3-5 people, draw up their own group name and sign up as the monitor.
Seven. The specific process arrangement of the activity:
(1) Competition preparation:
1, the international liaison department went to the school to sponsor.
2. Apply for the venue needed during the competition and the 45 multimedia classroom in Yifu Building.
(2) Competition publicity and registration stage
Publicity means: through classes, leaflets, posters, banners, radio stations, etc.
1, the meeting informed the monitor of each class of the Department of Foreign Languages, and at the same time distributed leaflets on the actual marketing competition to explain the specific matters of the activity to them;
2. Contact the Xue Tong Society of the Department and post posters on school roads or comprehensive buildings for publicity activities;
3, at the same time in the form of radio and Internet publicity, publicity to every student as much as possible.
B. Registration method:
1, class registration: each squad leader receives the registration form and submits the registration form to the designated place of the student career development center within the specified time and works;
2. Registration at the designated place: the center will set up registration offices in schools and other places.
(III) Competition implementation stage (65438+February 5th 65438+February 6th)
Link 1: actual combat marketing. (65438+February 5)
Each team receives a certain number of products and sells them at the designated place within the specified time (65438+February 5) (see the attached chart for details). According to the sales performance of the team, determine the points accumulated by the team in this link. The sales method and promotion method are decided by each team.
Link 2: Results presentation. (65438+6 February afternoon)
After the actual sales, each team will display their sales achievements and experience in electronic form, and the judges will grade this link according to the performance of the players and the content displayed. (Electronic forms can be varied, such as word, ppt, photos, videos, etc. , the display content can be experience and sales experience, etc. )
Link 3: On-site marketing. (65438+6 February afternoon)
The participating teams will select a representative in the form of a team or promote related products on the spot, and the judges will score this link according to the performance of the players. (Note: There is no penalty for using Chinese in the third section, and extra points can be obtained for using foreign languages. )
(4) Grading and grading by stages
Appraiser: Appraisers are teachers, counselors and representatives of various institutions.
Scoring standard:
1, link 1 accounts for 6%, link 2 accounts for 25%, and link 3 accounts for 15%.
2. The total score of each link 100.
3, the corresponding reward, according to the total score of three links.
Eight, award setting:
First prize 1
2 second prizes
3 third prizes
Several awards for excellence.
Marketing activity planning scheme template 6 I. Background
20__ Valentine's Day is coming, and the campus love atmosphere is strong. Valentine's Day has always been a good opportunity for catering industry to promote sales, and it is also a good opportunity to stimulate consumers and stimulate consumption.
Second, the theme of the event
Join hands with friends to make love sweeter.
III. Purpose of the activity
With the coming of Valentine's Day, we will attract consumers to our restaurant, improve sales performance and expand the brand's popularity and reputation among consumers.
Fourth, the active object.
Mainly _ _ college students, as well as teachers and their families.
Verb (abbreviation of verb) I-word duration
65438 February 2003 to 65438 February 2005
Location of intransitive verbs
_ _ University Erzu Friends Restaurant
Seven. Activity mode
Discount; Gifts; draw for a prize
1. During the promotion period, you can enjoy a 15% discount when you spend all your money in 50 yuan in this restaurant.
2. During the promotion period, designate a series of steak packages in our store, and get one for every three.
3. During the activity, anyone who dines in this restaurant can take part in the lucky draw and get a free snapshot when it reaches 100 yuan. (limited to 100 sheets)
Eight, advertising cooperation
1. Make an activity banner that says "Join hands with friends to make love sweeter" and hang it in a conspicuous place on campus.
2. Distribute leaflets.
3. Online publicity, post it in _ _ College, use Weibo marketing, and forward it to five friends with Weibo, so it is possible for 50 yuan to get a credit card.
Nine. Activity arrangement
(1) Preliminary preparation
Personnel arrangement:
1. One week before the start of the activity, the participants must be determined.
2. All employees involved should receive training before the activity.
3. Reasonably divide the work of relevant personnel.
Prepare corresponding publicity materials in advance, such as product leaflets, publicity banners, gifts, etc.
(2) Mid-term operation
1. Relevant personnel must be present on time.
2. Smile when facing customers.
The general manager should coordinate all aspects of work.
4. Maintain order at the scene.
(3) Late continuation
Investigate the questionnaires sent by customers, find problems in time and improve services.
X. Activity cost budget
Budget unit of promotion expenses: X yuan
Serial number item amount
1 leaflet 40
2 Banner 50
3 photo 100
4 Questionnaire 20
5 Gift 200
Total (in figures): 4 10
XI。 accident prevention
Maintain the order at the scene and the problems caused by weather changes.
Twelve. Activity effect and forecast
This promotion is based on a comprehensive analysis of the arrival of Valentine's Day and the comprehensive advantages of friends' restaurants. Its implementation will certainly establish a good brand image of the theme restaurant of _ _ College, occupy the whole market of _ _ College, win the trust and recognition of the majority of students, and achieve the purpose of long-term commercial prosperity.
Marketing activity planning scheme template 7 Activity theme:
Celebrate the new opening of the Million Gift! (Total: 53,800 yuan)
DM schedule: 65438+1October X-65438+1October X.
Activity 1: Shocking the opening-unexpected surprise! Expense budget: 500 yuan x3 days = 1500 yuan.
Activity time:
(3 days before opening)
Activity form:
During the activity, customers and friends who come to People's Supermarket after 6: 00 p.m. will send 5 yuan to take a taxi after shopping 128 yuan. Limited per night 100 person.
Activity 2: 300,000 yuan gift card is released! (65438+1October 20th ~ 26th) Cost: 15000 yuan.
Activity content: During the activity, when cash purchases reach 128 yuan, you can use the shopping receipt +85 yuan cash exchange 100 yuan shopping card. (Cash consumption only, limited to 3,000 pieces, except for special commodities such as rice flour and oil, while stocks last)
Activity 3: Give away money if you earn it! (65438+1October 20th ——————— 65438+1October 22nd) Cost: 12600 yuan.
Activity time:
3 days before opening
Activity Form: During the activity, any customer who has made a one-time shopping in 48 yuan (member 38 yuan) or above will get a refined shopping bag presented by the people on the same day with a computer bill. Limited to 400 pieces per day while stocks last.
One-time shopping in 98 yuan (member 88 yuan), with the receipt of the computer bill on the same day, can get a bucket of soy sauce. Delivery is limited to 200 barrels per day while stocks last.
One-time shopping is over 128 (member 1 18) yuan, and you can get an exquisite large toughened plastic basin with a computer receipt on the same day. Limited to 200 per day, while stocks last.
Expense budget: 2 yuan x400 =800 yuan x3 days =2400 yuan.
7 yuan x200 barrels x3 days = 4,200 yuan.
10 yuan x200 x3 days =6000 yuan.
Activity 4: Shopping on the hour, lucky and free! (3 days before opening) Budget: 10000 yuan.
Activity form: During the activity, a lucky cashier number will be transferred from the lucky turntable every hour, and customers and friends who check out at this cashier can get it for free. The more they buy, the more they get free! (The maximum amount of exemption for each time is 200 yuan)
Details of the event: three days before the opening, there are 12 hours every day, namely: 9: 00, 18+0: 00, 12: 00, 13: 00,14: 05. The turntable is placed on one side of the cashier.
Note: departments such as financial loss prevention in cashier's office are all responsible.
Activity 5: Happy draw is waiting for you! Cost: 1 1700 yuan.
Details of the event: From now on, members can participate after shopping in 48 yuan (customers shopping in 58 yuan), and a large-scale lottery celebration will be held on the opening night.
The awards are set as follows:
Grand prize: a 42-inch flat screen TV (3,500 yuan)
First prize: a 32-inch flat screen TV (20 yuan)
Two second prizes: one washing machine (20__ yuan).
Two third prizes: one microwave oven for each prize (1000 yuan).
Twenty winners in the fourth prize: each winner will receive a prize of 5L a barrel of soybean oil (1200 yuan).
200 commemorative prizes: one exquisite gift for each prize (20 yuan).
Activity 6: Open a shop. Send warm, be happy with you, me and him.
There will be a large-scale lucky draw and a literary evening on the night of grand opening, so stay tuned! Stage stereo! Cost: (3,000 yuan)