only by doing a good job of publicity can we improve the visibility of the hotel. This article is a model of hotel publicity scheme compiled by me, for reference only.

model text of hotel publicity scheme 1

1. outdoor advertising publicity

1. knife flag: hanging knife flag on main roads to increase advertising visual publicity.

2. signs at intersections: set up signs at intersections coming to our store in all directions, which not only meets the direction guidance of guests coming to our store, but also plays a visual publicity role.

2. Self-made DV

1. Make promotional CDs, sell them for export and distribute them to guests in the store, so as to give the guests who have never been here an intuitive feeling and be most directly familiar with our store environment and business projects.

2. Make the publicity interface of * * * Hotel on the initial TV screen of * * * Hotel or open a channel to promote this hotel. Make the publicity interface of the hotel on the initial TV screen inside the hotel.

Third, the company website

1. Establish your own website, increase the ordering system, and increase the publicity of the company.

2. You can link our website on the website and sign a collection agreement with Baidu.

4. Booking network

1. Establish cooperative relations with major group buying websites (such as Meituan, Ctrip, Handan, etc.) 116114 and 12581, so as to improve the popularity of * * * * hotels and stabilize the tourists.

5. TV advertisements

1. Make hard advertisements or soft advertisements (mainly interviews) in local TV stations such as * * * * * to increase the visibility of our store.

6. Radio broadcast

1. Mainly publicize the opening information of this hotel, preferably the traffic station.

VII. Leaflets or brochures

1. Design and print leaflets and brochures, which can be taken away by guests who come for dinner.

2. distribute brochures when the sales can be exported.

8. DM newspaper clippings, newspaper soft articles

1, DM newspaper clippings and newspaper soft articles are extremely extensive, and they capture local customers through newspaper exposure.

9. Mass SMS

1. Use SMS platform to convey the opening information of * * * * Hotel to consumers in Yangzhong.

11. Distribute leaflets

1, with the content of * * * * * hotel opening information, with the number of 11,111 copies, which will distribute all the streets and alleys in the urban area of * * * *, and the distribution of village committees and major enterprises in villages and towns is mainly concentrated during employees' commuting time. There is a coupon on the leaflet, which can offset a certain amount of consumption.

Xi. Wedding photo studio cooperation

1. Establish cooperative relations with major wedding photo studios in * * * * * *, and let them introduce customers to * * * * * Hotel for consumption, and the hotel will return their corresponding commissions.

model essay on hotel publicity scheme 2

1. Preface

In order to comprehensively enhance the brand competitiveness of Hotel Co., Ltd., further expand the market share, further standardize the company's publicity and realize sustainable development, the company's publicity framework scheme is formulated in line with the principle of respecting facts.

second, background analysis

2-1, overall planning

persistence? Development is the last word? , the implementation of people-oriented, harmonious and honest, mutual benefit * * * win, innovation beyond, benefit first, Hui Ze employees' business philosophy, in order to create? Humanism, green, health and fashion? Yes? Government affairs, business, meetings? Service brand as the goal. Plan? Twelfth five-year plan? In the past five years, the operating income will increase by 21% every year, and the operating income will exceed 111 million yuan by the end of the twelfth five-year plan. ? Twelfth five-year plan? In five years, the accumulated operating income reached 411 million yuan. Accelerate the construction of houses along the street, so that the comprehensive buildings along the street will be put into use one after another. Passed the acceptance of five-diamond hotel within two years. Accelerate the renovation and upgrading of the guest room building and pass the four-star acceptance of foreign-related tourist hotels within three years. Expand related service industries, enhance the brand image in an all-round way, greatly improve the salary and treatment of employees, and improve their accommodation, living and working conditions. Strive for the first brand of county-level hotels in China.

2-2. The orientation of the enterprise is standardized, upgraded and upgraded, with the reception of government meetings as the guide, striving for the largest share of business reception and building the first brand of county-level hotels in China.

2-3, location advantage

2-5, industry background analysis

2-6, disadvantage analysis

2-7, corporate vision

persistence? Development is the last word? , the implementation of people-oriented, harmonious and honest, mutual benefit * * * win, innovation beyond, benefit first, Hui Ze employees' business philosophy, in order to create? Humanism, green, health and fashion? Yes? Government affairs, business, meetings? Service brand as the goal.

III. Market analysis

3-1, tourism analysis

3-2, guest analysis

3-3, own advantages

IV. Publicity purpose

4-1, brand building

In today's increasingly standardized hotel products, similarity, as a derivative of standardization, has gradually faded out of people's personality. Many people feel that there are only five kinds of hotels in the world: one star? Five stars. Then, how to highlight the characteristics of the hotel, distinguish the hotel from other star-rated hotels, and how to make the hotel and consumers? First intimate contact? Good communication before, so that the demand curve of the hotel moves up. How to make the hotel stand out among many star-rated hotels and establish its own brand image is the primary purpose of publicity.

4-2, social benefits

According to the current situation, hotels are still the best reception places in the region. However, Z Zuishi Hotel is not only a reception place, but also an image window of hot springs, and the hotel must also assume this social responsibility. While undertaking this social responsibility, the social benefits of the hotel will be more prominent.

4-3. Brand building

Position the brand appropriately and put it into action. Brand building is a long-term project of an enterprise, and brand awareness, reputation and loyalty are the core contents of brand building. Enterprises can build brands step by step through various media such as hype, advertising bombing, large-scale public welfare and sponsorship, and stimulate and attract consumers' consumption impulses by establishing brand advantages.

5. target customer analysis

5-1, publicity target customer orientation

5-1-1, government officials

5-1-2, local wealthy private entrepreneurs

5-1-3, foreign tourists and dealers

5-2, and customer group characteristics analysis of target customers

.

5-2-2 has a successful career and rich social experience.

5-2-3 belongs to the local high-income class (private entrepreneurs, government officials) and foreign businessmen or tourists

5-2-4 groups eager to gain social recognition and respect for their status

5-3, psychological analysis of target customers

Maslow's hierarchy of needs theory divides human needs into physiological needs, security and safety needs, belonging and recognition needs, and respect. For the target consumers of Huantai Hotel, they don't just want to solve their physiological needs, but also go beyond the needs of security and safety. They come here to consume in order to get a kind of high-level service and enjoyment, and in the process of consumption, they can highlight their noble status and gain a sense of respect. Therefore, the publicity content of Huantai Hotel should grasp the psychology of the target customers.

VI. Positioning Strategy

6-1. Cultural Orientation

What a hotel can satisfy its guests is not only simply providing food and drinks, but also providing in-depth services. Guests' requirements are not only limited to material satiety, but also have higher psychological expectations, that is, to enjoy culture and consumer culture. This requires Huantai Hotel to create the feeling that consumer behavior is valued during its operation, so that consumers can feel a good atmosphere.

6-2-1. Enhance the cultural connotation of the dining environment.

according to the principle of coordinating the environmental design of the restaurant with the humanistic needs of customers, we will create a comfortable and elegant dining environment for the guests. Dining environment is one of the components of food culture, and its cultural atmosphere is created from many angles and directions. The cultural theme and connotation can be reflected from the tangible shop scene culture outside the restaurant to the functional layout, design and decoration, environment contrast, lighting sketches and pendant meanings of the restaurant.

6-2-2. Enhance the cultural connotation of food products.

Color, aroma, taste, shape, container, name, time and nutrition are the main characteristics of food products, which contain rich cultural contents. As far as the dishes themselves are concerned, their origin, cooking and flavor all have a certain cultural background. By studying the cultural background of these dishes and combining with historical records, the hotel can launch a variety of banquets with national characteristics or exotic customs, and explain the cultural value of the dishes professionally, so that the guests can be satisfied both materially and spiritually.

6-2-3. Enhance the cultural connotation of service personnel

It is the service personnel who are closest to customers, and their words, behaviors, concepts and knowledge are directly perceived by customers. The hotel must make a special training plan and conduct all-round training on the business skills and temperament of its service personnel.

6-2-4. Form a cultural project with its own characteristics

From restaurant layout, decoration to service, it is often a cultural project that best reflects the business characteristics. Hotels can plan similar cultural projects according to their own characteristics, so as to meet the characteristic culture of consumer psychological needs and drive sufficient tourists.

VII. Marketing strategy

7-1. Suggestions for cultural projects

7-1-1, 1? Tao Yuanming culture?

　2、? Hot spring culture?

7-2. Suggestions for marketing projects

1. Strengthen the momentum, enhance the influence and create a hot spot for hotel consumption by inviting famous brands.

If you are invited to hold an auto show or a fashion show; Brand promotion meeting, experience the infinite activities of luxury charm. Activity suggestion: The current thinking can't be limited to the fact that the conference room has to hold meetings for merchants to make money. We should rely on some exhibitions to improve the visibility of the hotel in our spare time. We can try to charge less or no fees at the venue and make up for the expenses with catering or other things.

　2、? Noble life? Marketing campaign

Target audience:? Political and business dignitaries in Xingzi County or Jiujiang City.

activity suggestion: this activity will become a fixed marketing section of Huantai Hotel, creating an exclusive dining area with 1-2 top-class private rooms, and the food price should not be lower than 311 or higher. Alcohol is only available for high-grade wines, such as Maotai and Wuliangye, and other consumption is similar. It can be accompanied by guzheng, etc.

Through the development of this activity, a membership system can be formed, regular membership activities can be held, and a professional business friend-making place can be created. This activity can invite a well-known brand to participate in the naming and provide corresponding product support.

3. Joint food programs with high ratings: Invite chefs to perform in the hotel regularly, or directly introduce programs, and move the programs into Huantai Hotel to enhance the visibility of the hotel.

4. Provide family banquet services for celebrities in Xingzi's political and business circles.

5. coupon strategy. After the guests spend a fixed amount, they will be given a certain amount of coupons to stimulate hotel consumption.

7. implementation? Hotel VIP club? Strategy (core terms? Free meals for members themselves) adopt the form of VIP club to effectively consolidate the attraction of the hotel to high-end customers. One of the core terms of the club is that members eat for free. A VIP card with a fixed amount can be used for a fixed period of time. All-copper production, highlighting the grade.

analysis: among the motives and needs of customers to join the club, free meals are very important to attract customers. Free meals are also a gimmick that can attract customers.

From the use conditions, there are restrictions on free dining. Free dining in absolute sense does not exist. The restriction of free dining is that you need to dine with friends to enjoy free dining. Based on this restriction, members need to constantly bring their friends to the hotel to enjoy the treatment of free meals. In the process of guest consumption, it seems that the hotel has lost a certain gross profit, but the essence is to avoid letting customers go to other hotels or social restaurants for consumption. Because, in the impression of the general guest, the hotel dishes may be expensive, and even think that the price/performance ratio is not as good as that of the social restaurant. However, after being invited by members and friends to have a meal in the hotel, he will find that the original hotel price is moderate, and the service and grade of star-rated hotels are much higher than that of the social restaurant. By dining with his member friend * * *, he really experienced the elegant environment, exquisite dishes and high-quality service of the hotel. Therefore, the next time if he has a high-end customer who needs a banquet, he will also consider becoming a VIP member of this hotel. The word-of-mouth formed by this immersive personal experience is hard to achieve in other forms. This strategy is not promoted through mass channels, and it also avoids the frequent use of catering by low-end customers who are greedy for cheap? 2 free 1? The impact on the hotel.

most importantly, free meals get rid of the mindset of pure discount marketing. Free dining is a brand-new game rule, two peers, one free; Three people walk together, or one person is free.

VIP members can make their own rules by Huantai Hotel, or they can join hands with high-end customers of mobile companies.

VIII. Media delivery strategy and form

8-1, media publicity strategy

8-1-1, media advantages and disadvantages and selection

A. Film and television media

Film and television media is a mass media with high attention rate and wide coverage. Film and television publicity can make the arrival rate of information reach the highest, and it is the most suitable media to quickly improve product awareness. According to the Consumption Habits of High-end People in China-Media Habits, 57.8% of the high-end people watch TV programs every day, and 72.5% watch TV programs for more than four days every week. On weekdays, they watch TV for more than two hours on average, and they stay in front of TV for more than 2.5 hours every day on Saturday and Sunday.

in addition, there are many emerging film and television media, such as building TV, car TV, outdoor screen and so on.

B, broadcast media

Broadcast communication is characterized by rapidity, timeliness, wide coverage and high flexibility. At the same time, broadcast is a kind of media mainly based on sound communication, which can be listened to while the vehicle is driving, so it is favored by the majority of car owners. More than 41% of high-end consumers listen to the radio every day, and nearly 71% listen to the radio more than four days a week. Most people who listen to the radio do not listen for more than 45 minutes a day, and the average listening time is about half an hour. From the listening content, music, traffic information and current affairs news programs have the highest listening rate. From the perspective of different segments of the population, consumers who enjoy life listen to the radio the most frequently and for the longest time.

C. Newspapers and periodicals media

Newspapers and periodicals, as one of the oldest mass media, have been an important information channel in people's daily life since its birth. Its greatest feature is that it has the most news value, from which people can get the latest news. With the progress of society, newspapers and periodicals have changed from single to single.