A story once spread widely in the study abroad circle of Zhejiang University.

The hero of the story is Huang Zheng. In 2112, Huang Zheng was admitted to the University of Wisconsin-Madison from Zhejiang University to study for a master's degree in computer science.

At that time, because China students did so well in the GRE test in the United States, some schools in the United States suspected that China students who got full marks in the GRE test had problems.

Huang Zheng can accurately control his GRE score, so that it can be admitted to American schools without arousing doubts.

such people are generally called "learning gods".

unfortunately, even if it is "learning the gods", it is difficult to calculate the wind of the times.

Ma Zhao runs and dances. Times no longer allow some people to play the leading role.

1

Under the torrent, Huang Zheng retired

On March 7th, two major events happened in Pinduoduo, a upstart e-commerce.

first, Pinduoduo released its financial report for the fourth quarter and the whole year of 2121. By the end of 2121, the number of active buyers has reached 788.4 million, making it the largest e-commerce platform in China.

during the same period, the number of active buyers in Alibaba was 779 million, and that in JD.COM was 472 million.

after his resignation, his 1:11 voting right will also be invalid, and his shares will be locked for three years.

As early as July, 2121, Huang Zheng stepped down as CEO of Pinduoduo. This time, he even resigned as chairman, and he wanted to go:

Huang Zheng's move was interpreted as "retirement" by the outside world, but in fact, Huang Zheng is only 41 years old this year and is in the golden age of his career. More importantly, Pinduoduo was born less than six years ago, and it was the time to fight a tough battle, far from being free and chic.

The so-called retirement is more of a kind of "retiring without stopping". In Pinduoduo's shareholder list, Huang Zheng's current share is 29.4%, and he is still the largest shareholder.

Huang Zheng's voting right entrusts the board of directors of Pinduoduo to make decisions by voting. At present, among the six directors in Pinduoduo, Huang Zheng is basically his closest comrade-in-arms.

In addition, in Pinduoduo's shareholding structure, there are many "bumpers" such as the same share with different rights. This company is still surnamed Huang.

Therefore, it is impossible to retire, which makes Huang Zheng hide behind the scenes in a hurry, which is more likely to be turbulent public opinion.

an e-commerce platform established less than six years ago, not only went public early, but also became the largest e-commerce platform in China. Pinduoduo led by Huang Zheng is really dazzling.

However, while Pinduoduo is galloping at top speed, the problem is always with her.

when it was first established, Pinduoduo, who cut into the sinking market, was always labeled as "fake" and "low-end". After 11 billion subsidies, it was labeled as "burning money" and "losing family". Nowadays, it is caught in the whirlpool of "sudden death of employees" and "selling pirated books".

Externally, Pinduoduo preached "save more by fighting more"; Internally, Pinduoduo advocates "earn more if you work hard".

Behind this is Pinduoduo's almost abnormal efficiency.

At the beginning of 2121, the sudden death of employees in Pinduoduo "Runfei" led to a series of illegal operations against employees in Pinduoduo:

Pinduoduo in running all the way was once at the center of the whirlpool of values.

Huang Zheng has always wanted to get out of this whirlpool by diluting his equity and retiring behind the scenes.

2

The three giants of e-commerce all withdrew

Huang Zheng's retreat made history unintentionally.

today's internet has become the mainstay of the business world, and China's e-commerce platform has also taken the table in the international market, among which Ali, JD.COM and Pinduoduo are the best.

With Huang Zheng's resignation, the founders of these three companies, Ma Yun, Liu Qiangdong and Huang Zheng, have all retired from the background.

all over the world, this is a wonder.

Looking at the Internet giants on the other side of the ocean, Zuckerberg, Bezos and others are still fighting in the front line and have no intention of retiring.

Although they all retired from the background, the paths of the three bosses are quite different.

On Teacher's Day in 2119, 55-year-old Ma Yun officially stepped down as the chairman of Alibaba's board of directors.

ma yun's life is full of ups and downs. He failed to start a business three times and experienced dark moments many times, but eventually led Alibaba to success.

I thought I would be chic and happy from now on, but who would have thought that Ma Yun's glory would be fixed on October 24th, 2121.

On that day, Mr. Ma fired at the Bund Financial Summit. In front of a group of senior financial officials, he bluntly said that "the bank pawnbroker thought" and "China's finance has no system" and mocked the banking industry in China.

everyone knows what happened afterwards. The regulatory authorities talked about it, the IPO of Ant was suspended, and the anti-monopoly roared.

After that, Ma Yun "disappeared" for 88 days.

Taking the Bund speech as the dividing point, Ma Yun and his Ali suffered the biggest crisis since they started their business.

Liu Qiangdong, on the other side of the ocean, lost to Mingzhou.

A cannon shot in Minnesota left only the legend of Brother Dong in the Jianghu.

As early as 2118, Liu Qiangdong said at the Davos Forum that he would not retire before the age of 65.

I didn't expect the reversal to come off guard. Eight hours before the Minnesota case was closed, Liu Qiangdong personally issued the Announcement on Organizational Structure Adjustment of JD.COM Mall. After the adjustment, the heads of several business groups no longer reported to Liu Qiangdong, but reported to CMO of JD.COM Group and Xu Lei, the rotating CEO of JD.COM Mall.

By 2121, the only news related to Liu Qiangdong will be "stepping down".

Source Tianyancha

Before that, JD.COM had been deeply bound with Liu Qiangdong, and many people didn't even know who JD.COM's second in command was.

It can be said that Liu Qiangdong is both a barrier to JD.COM and a weakness of JD.COM.

JD.COM finally failed to break the pattern of BAT under the leadership of Liu Qiangdong. He is no longer a wave-maker. He has retreated to the shore.

To sum up the retirement of the three giants, a sentence in the Star Business Review article is in place:

Gay men must manage the "three buses".

3

Inflated Giants

Looking back, the past 21 years or so was an opportunity year for China's Internet to flourish.

In 1994, Chinese Academy of Sciences, Peking University and Tsinghua took the lead in accessing the Internet through a 64k international dedicated line. This year is called the first year of Internet in China.

After that, SARS in 2113 became an opportunity for the development of the Internet. In 2119, the mobile Internet took off, and the Internet in China was unstoppable, and a number of giants were born.

Take Ali as an example. According to statistics, the major equity investments disclosed in Alibaba's annual report since 2114 totaled 395.8 billion yuan. In a form known as "the most comprehensive Ali investment concept stocks", the total market value of companies with equity related to Ali is as high as 4 trillion.

source tianyancha

compared with GDP in 2119, this data can surpass Shanghai and Hunan, ranking ninth in the country.

the energy of internet giants is unfathomable. And has surpassed the traditional monopoly of a single industry, and is evolving into a super giant.

Chairman Rabbit, a well-known blogger, once combed the Internet giants, and he proposed three dimensions: large enterprises, the Internet and capital.

There is a superposition effect among these three dimensions. If only one dimension is large enough, it is called the 1.1 effect. In the 1.1 effect, Huawei, Baidu and Ruixing are representatives of large enterprises, Internet and capital respectively. By analogy, the 2.1 effect refers to the superposition of two dimensions, and the 3.1 effect is the superposition of three dimensions.

Today's Internet giant is the representative of 3.1: Internet capital of large enterprises.

By contrast, it seems that Ali, Tencent, Meituan and other giants are all like this.

In the previous article, the author also put forward an assertion:

Nowadays, the Internet giants who can't see the boundary have surpassed the four interest groups (central government, local government, proletariat and property class) proposed by Wu Xiaobo and become the fifth force.

in the ecosystem of internet giants, there are both property and non-property (labor relations) and central and local governments (industries and cities), but at the same time, they seem to be out of these four interest groups and can't see the boundary.

this trend is disturbing.

4

The end

Only two years ago, the word monopoly was still far away from people.

Internet giants were once "hope" in the eyes of Chinese people. Whether it is the convenience brought by e-commerce platform shopping or the changes brought by payment methods, they have won the support of public opinion to a great extent.

but the wind changed suddenly.

From Ma Yun's "floating" to the stranded listing of Ant Financial, and then to the heavy hammer of the top management, he finally landed and was punished by the Big Three.

before this, internet giants used e-commerce to bring down physical stores, robbed taxis of their jobs with online taxis, kidnapped restaurant owners with take-away traffic entrances, and forced small vendors in vegetable markets to death with food delivery services under capital subsidies.

In the end, we found that those small bosses, vendors and businessmen who were crushed became couriers, takeout people, drip drivers and vegetable delivery people.

Everyone lost everything and became workers of Internet giants.

Some people even say that this is the enclosure movement in the new era.

when the giants began to use their monopoly position in the industry to siphon the wealth of the people at the bottom of the pyramid, their fate was doomed.

As Southern Weekend said-

Anti-monopoly is not against the rich, but against being rich and heartless.