What are the characteristics of commercial real estate?
1, commercial real estate investment is characterized by the target tenants of the main and secondary, rent, lease term differences, investment lasts for a long time, difficult, high technical requirements. The main store lease period is long, rent, small and medium-sized store lease period is relatively short (usually three years), rent is higher, often 3 to 10 times the main store.
2, investment time is long, for general commercial real estate projects, investment time is from the beginning of the combination of business has been continued to the opening, investment after the opening will often be adjusted to the tenants, generally speaking, the project is now not half a year is difficult to recruit full.
3, from the first talk about the anchor store to sign, fast also need half a year, the anchor store on the project is not easy to grasp, and now the chain of businesses is not enough, after the liberalization of the retail industry, the situation has improved. Merchants are handmade work, to be done stitch by stitch, now many merchants do not advertise, all one to talk about, to be very patient.
4, commercial real estate investment is difficult, but also difficult to recruit what business into the store and how to determine the rent and sign a lease. From the point of view of some merchants are not willing to enter the field of mind, one is that this place does not work, there is no value; the second is that there are other projects can be negotiated, but the project is not accurate (of course, this may be the project itself caused by the reasons). The third is to think that the project can still be done, but not very suitable.
Commercial real estate investment specifically what to do
Commercial real estate investment planning is an important part of the commercial real estate marketing strategy, but also one of the key reasons for the success of commercial real estate. The success or failure of investment is related to whether the project can be successfully opened, the main tenants are the mainstay of the mall's long-term development.
Investment is mainly responsible for negotiating with brands, including, rent, lease term and so on. You need to be familiar with the style of each brand on the market and the requirements of each brand to open a store (such as the area of the store, engineering conditions, the requirements of the surrounding brand atmosphere, etc.). Getting started is easy, emotional intelligence to be high, but really to be proficient, it takes time to precipitate.
Make investment progress form, write investment strategy, query brand merchants and the situation of the main store layout, etc., familiar with their own project business planning, business classification for market research, etc.. Commercial real estate is different from the traditional sense of real estate, it is both real estate, business, three aspects of the characteristics. Learned well, successful investment is more of a discipline.